The Creative Floor Awards

Shaheed Peera
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Driving inspiration, conversation and diversity in advertising

  1. 4 DAYS AGO

    The Common Sense Guide to Great Advertising

    📢 Hiring or promoting something useful? This podcast is the World’s No.1 Marketing Podcast. Chances your next hire is listening. 📩 Contact: awards@thecreativefloor.com 💡 Mentorship The Creative Floor Awards Mentorship program offers discreet, expert support for creatives at every level. Turbo-Boost your career today: https://thecreativefloor.com/mentorship 📘 Agency Tales: The Book Available here: https://thecreativefloor.com/agency-tales 📚 Brand New Masterclass: https://thecreativefloor.com/masterclass 🎙️ Episode: The Common Sense Guide to Great Advertising Steve Hudson is back. A familiar voice and long-time friend of the show, founder of The Power of Advertising, and one of the UK’s leading Creative and Commercial Directors returns for another unfiltered conversation. As always, there’s no script, no pre-set questions, and no safety net. Just a candid, wide-ranging discussion that gets straight to what actually makes advertising work. In this episode, Steve shares his latest thinking, including a new project with former creative partner Victoria Fallon, a tool designed to help crack even the toughest briefs. Powerful, but as Steve warns, not something to use lightly. We also dive into his experience taking the Where Did Your Advertising Go Wrong? masterclass around the world, and get a preview of his latest seminar, The Common Sense Guide to Advertising. Packed with practical advice, real-world experience, and straight-talking insights, this is essential listening for anyone working in advertising, marketing, or communications.Links to episode: Steve's New Masterclass: https://thecreativefloor.com/masterclass ⚠️ Warning: expect strong language, and a few truths that don’t pull any punches Not all awards are created equal.

    50 min

  2. 25 APR

    Being Rich

    🏆 The Creative Floor Awards – FINAL CALL DEADLINE THIS FRIDAY 01 MAY 📅   No more extensions: https://thecreativefloor.com/ Best of luck to everyone finalising their entries, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund. 📢 Hiring or promoting something useful? This podcast is the World’s No.1 Marketing Podcast. Chances your next hire is listening. 📩 Contact: awards@thecreativefloor.com  💡 Mentorship The Creative Floor Awards Mentorship program offers discreet, expert support for creatives at every level. Turbo-Boost your career today: https://thecreativefloor.com/mentorship 📘 Agency Tales: The Book Available here: https://thecreativefloor.com/agency-tales 📚 BRAND NEW MASTERCLASS: The Common Sense Guide to Advertising, with Steve Hudson. Get on the waiting list: https://thecreativefloor.com/masterclass 🎙️ Episode: Being Rich From small-town New Jersey to the very top of global advertising, Rich Levy, Chief Creative Officer at Klick Health, shares his story and holds nothing back. This episode lifts the lid on a career defined by big wins, tough lessons, and stories you won’t hear anywhere else. Rich didn’t follow the typical Madison Avenue path. He began as a reporter in Philadelphia, chasing the truth and dreaming of becoming the next Carl Bernstein, before making the leap into advertising and never looking back.What follows is a journey through the golden age of the industry, working on iconic brands like Budweiser, Coca-Cola, Kodak, and Verizon. From writing relentless retail ads week in, week out, to stepping into the role once held by legend Cliff Freeman at Saatchi & Saatchi, Rich built a reputation not just for creativity, but for work that sells. And in this episode, he shares it all. The wins. The pressure. The burnout. Even getting fired. “I got fired,” he says. “And it made me better.” This is not a polished career story. It’s vulnerable, unfiltered, and full of hard-earned lessons on winning pitches, leading teams, and why bad work costs just as much as good work. Now at Klick Health, one of the most awarded agencies in the world, Rich talks about building a culture people genuinely want to be part of, why humanity still matters in creativity, and what it takes to stay relevant at the top. If you work in advertising, communications, or care about life changing ideas, this episode is unmissable. ⚠️ Warning: straight-talking, strong language, and a few truths that don’t pull any punches Not all awards are created equal.

    1hr 37min

  3. 18 APR

    I’d rather die on my feet than live on my knees. Part 4

    🏆 The Creative Floor Awards – WE HAVE ISSUED A FINAL CALL DEADLINE: FRIDAY 01 MAY 📅 No more extensions (or excuses): https://thecreativefloor.com/ Best of luck to everyone finalising their entries, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund. 📢 Hiring or promoting something useful? This podcast reaches 80,000+ listeners across 90 countries and is the World’s No.1 Marketing Podcast. Chances your next hire is listening. 📩 Contact: awards@thecreativefloor.com 💡 Mentorship The Creative Floor Awards Mentorship program offers discreet, expert support for creatives at every level. Turbo-Boost your career today: https://thecreativefloor.com/mentorship 📘 Agency Tales: The Book Available here: https://thecreativefloor.com/agency-tales 📚 Brand New Masterclass: https://thecreativefloor.com/masterclass 🎙️ Episode 100: “I’d rather die on my feet than live on my knees. Part 4” Nick Bell returns for the explosive final chapter of his story on The Creative Floor Awards Podcast, and he holds nothing back. In Part 4, Bell takes us inside the high-stakes world behind some of the biggest brands and agencies in advertising. From his role as Global Creative Director for Unilever at DDB, to his time at Fallon, and the leap to launching his own agency, this is the inside story few ever hear. From Lipton Tea, Skoda, Expedia, Lynx, Cadbury and The Alzheimer’s Society to the moments that nearly brought it all crashing down, Bell shares the wins, the risks and the realities behind the work. Along the way, industry heavyweights including Jeremy Craigen, Richard Flintham, Andy McLeod, Ben Priest, Robert Senior, Magnus Djaba and Gareth Collins feature throughout. Expect sharp insights, unfiltered opinions and more than a few jaw-dropping moments. In this episode: Turning around global brands under pressure Navigating high-stakes agency life The realities of going it alone This is a no-holds-barred look at life at the top of adland and what it really costs to go it alone. ⚠️ Warning: straight-talking, strong language, and a few truths that don’t pull any punches Not all awards are created equal.

    55 min

  4. 16 APR

    Your Work. On the Record.

    🚨 90 countries 🌍 80,000+ listenersThat’s the audience tuning in to this seasons The Creative Floor Awards Podcast (so far). We’re opening up a limited mini-series focused on the stories behind this year’s Final Call submissions (Deadline: 01 May).This is an opportunity to go beyond the entry itself and share the thinking, challenges, and ideas that brought the work to life. 👉 Get your work seen, heard, and talked about globally 👉 Tell the story that doesn’t make it into the case study 👉 Put your team and your client in the spotlight ⏳ Recording slots are limited and filling up quickly. If you’d like to be part of the series, get in touch today: 📩 awards@thecreativefloor.comNot all awards are created equal.

    2 min

  5. 11 APR

    I’d rather die on my feet than live on my knees. Part 3

    🏆 The Creative Floor Awards – WE HAVE ISSUED A FINAL CALL: FRIDAY 01 MAY📅 No more extensions (no really): https://thecreativefloor.com/  Best of luck to everyone finalising their entries, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund.  📢 Hiring or promoting something useful? This podcast is listened to over 54 countries and is the World’s No.1 Marketing Podcast. Chances your next hire is listening. 📩 Contact: awards@thecreativefloor.com 💡 Mentorship The Creative Floor Awards Mentorship program offers discreet, expert support for creatives at every level. Turbo-Boost your career today: https://thecreativefloor.com/mentorship 📘 Agency Tales: The Book Available here: https://thecreativefloor.com/agency-tales 📚 Brand New Masterclass: https://thecreativefloor.com/masterclass 🎙️ Episode 100: “I’d rather die on my feet than live on my knees. Part 3” Adland heavyweight Nick Bell is back and pulling no punches. In Part 3, the 3 Chillies co-founder takes us inside his time at JWT, sharing what it really takes to survive and succeed in one of the toughest industries out there. From global brands like HSBC, Smirnoff and P&G to the stories you were never meant to hear, Bell opens up on the wins, the losses, the risks and the relationships that shaped, and sometimes nearly derailed, his career. Along the way, some of the biggest names in advertising come into play, including: Sir Martin Sorrell, Tom Carty, Jeremy Bullmore, Rory Sutherland, Neil French and Sir John Hegarty. In this episode: The reality of office politics Staying true to your values in a ruthless industry What it really takes to build a lasting career Expect sharp insights, strong opinions and a few hair-raising moments. ⚠️ Warning: straight-talking, strong language, and a few truths that don’t pull any punches Not all awards are created equal.

    59 min

  6. 4 APR

    I’d rather die on my feet than live on my knees. Part 2

    🏆 The Creative Floor Awards – FINAL ENTRY DEADLINE THIS FRIDAY!!!!, 10 April 📅 Full dates and entry details: https://thecreativefloor.com/  Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund. 🗳️ New for 2026: Public Vote Categories Anyone can judge. Literally anyone. The real question is whether our award-winning jury knows better than the internet. We’re about to find out. 📩 Contact: awards@thecreativefloor.com 📢 Hiring or promoting something useful? Open roles, services, or opportunities are welcome. Same email. Same ears. 💡 Mentorship The Creative Floor Awards Mentorship program offers discreet, expert support for creatives at every level, from Junior Creatives to Chief Creative Officers (and everyone in between). Ask the questions you can't always say out loud, with guidance by email or video, when you need it: https://thecreativefloor.com/mentorship📘 Agency Tales: The Book Available here: https://thecreativefloor.com/agency-tales  📚 Brand New Masterclass: ‘The Common Sense Guide to Advertising’ by Steve Hudson Founder of The Power of Advertising. To book an in-person/virtual session or pre-order the online film visit: https://thecreativefloor.com/masterclass 🎙️ This Episode: “I’d rather die on my feet than live on my knees. Part 2 ” The conversation continues with Nick Bell (Co-Founder, 3 Chillies) as we dive deeper into the career that helped shape some of advertising’s most iconic work. 🌍 Big Brands, Bigger Stories From McDonald’s 🍔 and Mercedes 🚗 to Cadbury 🍫 and P&G 🧼, Nick shares the stories behind global campaigns, from headline-grabbing hits to the projects you have never heard about. 🎬 The People Behind the Work Featuring industry figures like Paul Silburn, Vince Squibb, Guy Moore, Charles Ing, Tony Cox, Mark Tutssel, Nick Kidney, Kevin Stark, and Sir Frank Lowe, this episode explores the relationships that shape careers and creativity. 💡 Inside Iconic Moments Go behind the scenes of: Polly Pocket Happy Meals 🧸 Esso Price Watch ⛽ John West Bear Fight 🐻 P&G’s Daz “Doorstep Challenge” 🚪 🚀 What You’ll Learn How to build real momentum in a creative career The impact of leadership on agency culture Navigating ambition, pressure, and expectation Balancing creativity with commercial success Why the right partnerships matter 💬 Raw. Honest. Unfiltered. This episode does not hold back. Expect candid insights, strong opinions, and stories rarely shared publicly. 👉 Tune in for Part 2 now. ⚠️ Warning: straight-talking, strong language, and a few truths that don’t pull any punches Not all awards are created equal.

    1hr 23min

  7. 31 MAR

    Talent & Diversity Fund Winners

    Third Entry Deadline is this Friday 03 April: https://thecreativefloor.com/  🎙️ Episode: Talent & Diversity Fund Winners Most award shows hand out trophies. The Creative Floor Awards hands out opportunity. In this episode, we hear from this year’s Talent and Diversity Fund winners: Key4Life, Ideas Foundation and Brixton Finishing School. Three organisations opening real doors into the creative industry for people who might never get the chance.The fund has now raised over £220,000 and supported more than 600 people into careers in health and wellness communications. If you care about where the future of creativity comes from, this one matters. 📚 To find out more about this years Winners:  Key4Life: https://key4life.org.uk/ Brixton Finishing School: https://brixtonfinishingschool.org/ Ideas Foundation: https://www.ideasfoundation.org.uk/

    8 min

  8. 28 MAR

    I’d rather die on my feet than live on my knees. Part 1

    🏆 The Creative Floor Awards – Third Deadline (THIS FRIDAY): 03 April 📅 Full dates and entry details: https://thecreativefloor.com/  Best of luck to everyone entering, and thank you for supporting work that changes careers and lives through our Talent & Diversity Fund. 🗳️ New for 2026: Public Vote Categories Anyone can judge. Literally anyone. The real question is whether our award-winning jury knows better than the internet. We’re about to find out. 📩 Contact: awards@thecreativefloor.com 📢 Hiring or promoting something useful? Open roles, services, or opportunities are welcome. Same email. Same ears.💡 Mentorship The Creative Floor Awards Mentorship program offers discreet, expert support for creatives at every level, from Junior Creatives to Chief Creative Officers (and everyone in between). Ask the questions you can't always say out loud, with guidance by email or video, when you need it: https://thecreativefloor.com/mentorship 📘 Agency Tales: The Book Available here: https://thecreativefloor.com/agency-tales WIN a limited edition signed screen print of the book cover with every purchase. 🎁 Details: https://www.instagram.com/reel/DUshGDSjNNh/? 📚 Brand New Masterclass: ‘The Common Sense Guide to Advertising’ by Steve Hudson Founder of The Power of Advertising. To book an in-person/virtual session or pre-order the online film visit: https://thecreativefloor.com/masterclass 🎙️ Episode 100: “I’d rather die on my feet than live on my knees.” We made it to 100. And to mark it, we went big. This episode features Nick Bell, co-founder of 3 Chillies and one of the true greats of the advertising industry. What followed was a six-hour, unfiltered conversation. So we’ve split it into a special four-part series, released weekly.If you know the industry, you know Nick. If you don’t, you’re about to. From AMV BBDO to Leo Burnett, JWT, DDB Worldwide and Fallon, his career has shaped some of the most influential creative work in the industry.Part 1 goes right back to the beginning. His upbringing, breaking into advertising, and the early years at AMV that helped shape everything that followed. Along the way, Nick shares lessons and stories from some of the industry’s most influential figures, including David Abbott, Dave Trott, Greg Martin, Patrick Collister, John Horton, and Richard Foster, as well as insights from Tom Carty and Walter Campbell, the iconic team behind Guinness “Surfer”. 💡 Expect: Lessons in resilience, principles, and longevity Why discomfort is essential to great creativity The reality of leadership in the industry Stories from some of advertising’s greatest minds What it really takes to sustain a creative career This is not a corporate highlights reel. It’s a deep dive into the mindset behind a lifetime in creativity. If you’re in the industry, this one’s worth your time. ⚠️ Warning: straight-talking, strong language, and a few truths that don’t pull any punches Not all awards are created equal.

    2 hr
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About

Driving inspiration, conversation and diversity in advertising

Information

  • Creator
    Shaheed Peera
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Shaheed Peera
  • Show Website
    The Creative Floor Awards

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