Brain Driven Brands

Sarah Levinger
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Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

  1. 99% of Marketers Are Using AI Wrong (Including YOU)

    قبل يوم واحد

    99% of Marketers Are Using AI Wrong (Including YOU)

    Most marketers are using AI to replace their thinking instead of sharpen it—and it's showing. In this episode, Sarah and Chase break down why lazy prompting is the reason your creative feels stale, your tests flop, and your "winners" die in two weeks. They'll walk you through 50 wild "what if" experiments that flip marketing psychology upside down and show you how to use AI as a thinking partner, not a content mill. Here's a taste: 🤯 What if checkout pages showed how long you've wanted that product—and how long you'll regret not buying it? 💡 What if loyalty programs rewarded you for not buying something outside your goals? 🧠 What if your product photos had to include one realistic flaw—on purpose? 🧍‍♀️ What if brands made you "prove" you're worthy of a discount? It's a crash course in using AI to break your own biases, surface hidden insights, and create ideas that actually stick. Listen if: you're tired of cookie-cutter AI advice and want to see how behavior science meets chaos in the best possible way. (By the end, you'll never ask ChatGPT to "write me 10 headlines" again.) What If List: https://docs.google.com/document/d/1Do2K506-V6TrXBK43gLrLGGunjeYL3uicNZXJ0Jh7Wg/edit?usp=sharing 👉 Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ١٧ من الدقائق
  2. Boost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT]

    قبل يومين

    Boost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT]

    Sarah and Nate dive into one of marketing's strangest scientific findings: launching [secret product] can make your brand 20% cooler. So which product is it? No hints on this one…you'll just have to listen and find out! Source: https://app.sciencesays.com/p/crazy-mini-products-make-your-brand-cool 👉 Join my community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ١٢ من الدقائق
  3. The 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026)

    ٣٠ أكتوبر

    The 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026)

    2025 was a weird year for marketers..an avalanche of AI hype, output obsession, and soulless creative cycles. In this episode, Sarah and Nate dissect the biggest missteps brands made this year and what needs to change before 2026 hits.  From mistaking outputs for outcomes to realizing AI isn't ready to think for us, they break down why "volume" culture is killing creativity and how to rebuild your strategy around clarity, authenticity, and actual human intelligence. Expect hard truths, some laughter about naming cows "Ribeye," and a challenge to run your own "What Could Go Wrong?" meeting before the new year. It's a roadmap for smarter, saner marketing in 2026…no AI attitude required. 👉 Join the community: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ٢٢ من الدقائق
  4. Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)

    ٢٨ أكتوبر

    Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)

    Ever seen an ad so bizarre you couldn't look away? A woman eating a boiled egg for 90 seconds. A cigarette brand that never showed the cigarette. A $40M Burger King campaign about a guy named Herb who'd never eaten there. In this episode, Nate and Sarah play Two Truths and a Lie: 1980s Ad Edition and then break down why the strangest, most nonsensical ads of the decade actually worked. We'll talk about: 🧠 Semantic Closure — why your brain can't stand an open loop. 🧩 Processing Fluency — how confusion turns into curiosity. 💀 Fear vs. Wonder — and why one still sells better than the other. 🎭 The Burger King campaign that cost $40M (and flopped for all the right reasons). It's a crash course in how to make people think about you later — even if your ad makes zero logical sense in the moment. If you've ever wondered why your "clever" creative underperforms, 👉 Learn more how to become a psychology-based performance marketer: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ٢٧ من الدقائق
  5. Stop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀

    ٢٣ أكتوبر

    Stop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀

    In this Brain Driven Brands episode, Nate and I unpack a wild little study that found ads can be 30% more effective depending on where your model's eyes are looking. Turns out, the difference between "I trust this brand with my organs" and "why is she looking at me like that?" comes down to whether your product is utilitarian or hedonic (fancy words for "practical" vs "fun"). We break down why eye contact builds trust for supplements and skincare—but looking away sells fashion and for-funsies products. TL;DR: Your model's gaze might be the cheapest conversion hack you've never tested. 👉 Learn more how to become a psychology-based performance marketer: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ٩ من الدقائق
  6. Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time

    ٢١ أكتوبر

    Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time

    On this episode of Brain Driven Brands, Sarah's bad haircut spirals into a four-week behavioral case study—and an accidental masterclass in consumer psychology. From identity triggers ("am I that kind of person?") to timing misfires and disqualifying sales moments, this story exposes how every brand loses money by misunderstanding when a buyer is ready—not why. In this episode of Brain Driven Brands, Sarah and Nate dissect: → Why "when" your customer feels safe matters more than "why" they buy. → How bias, timing, and trust signals silently make or break conversions. → The $2,000 mistake one salon made that every brand repeats online. If you've ever wondered why great products don't convert—or how to fix the sequence that kills your sales—this is your wake-up call. 🧠 Listen in and rethink every "why aren't they buying?" meeting you've ever had. 👉 Learn more how to become a psychology-based performance marketer: skool.com/tether-lab CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ٣١ من الدقائق
  7. How to Turn Hate Comments Into Your Best Marketing Strategy

    ١٧ أكتوبر

    How to Turn Hate Comments Into Your Best Marketing Strategy

    What if your next viral ad came from your meanest review?  In this episode of Brain Driven Brands, Sarah and Nate dive headfirst into the world of negative feedback, brand psychology, and emotional resilience—starting with a spicy listener review about Sarah's voice. 😅 From Liquid Death's savage comment campaigns to Domino's "We're Sorry for Sucking" rebrand, they unpack how smart brands turn criticism into currency (and why most founders take it way too personally). You'll learn: → Why consumers trust brands that own their flaws → The psychology behind "reversal bias" and "competence signaling" → How to decide if a bad comment is valid feedback—or just someone having a bad day A mix of humor, honesty, and a little therapy banter (don't worry, Nate's still anti-therapy 😆), this episode will make you rethink how you handle haters—and maybe even thank them for your next creative breakthrough. 🎧 Listen if: You've ever been roasted online, doubted your product, or wanted to clap back at a troll but turn it into a high-performing ad instead. 👉 Learn more how to apply psychology to your ads: skool.com/tether-lab\ CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ٢٢ من الدقائق
  8. 🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot

    ١٤ أكتوبر

    🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot

    In this Halloween-themed episode, Sarah and Nate dive into the wildest (and weirdest) campaigns in advertising history (the ones that shouldn't have worked… but somehow did.) From the Tango Orange Man who literally slapped sales up 33%, to the Diamond Shreddies intern who made millions by tilting a cereal 45 degrees, to Pepsi's 1992 Number Fever fiasco that sparked riots in the Philippines, this episode is a masterclass in how psychology, timing, and cultural context can make or break a campaign. Expect laughter, disbelief, and plenty of "wait, that actually worked?" moments...plus two challenges for listeners at the end. Because sometimes, genius isn't about doing more — it's about seeing differently. 👉 Learn more how to apply psychology to your ads: skool.com/tether-lab\ CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 CoHost: Sarah Levinger Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

    ٢٢ من الدقائق
مشاهدة الكل (١١٥)

حول

Host Sarah Levinger breaks down the advanced neuromarketing secrets of 9-figure brands (like True Classic, Spotify, and Plants vs. Zombies) to show you psychology tactics any e-commerce brand can use today to cut costs, boost sales, and captivate the masses.

المعلومات

  • صناع العمل
    Sarah Levinger
  • سنوات النشاط
    ٢٠٢٤ - ٢٠٢٥
  • الحلقات
    ١١٥
  • التقييم
    فاضح
  • حقوق النشر
    © 2024
  • موقع البرنامج على الويب
    Brain Driven Brands

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