Unconventional Business HubSpot Podcast Network

2.1 million appointments are booked on HotDoc every month with nearly 1 in 3 Australians using the platform to connect with their preferred doctor. What did it take to drive this kind of behaviour change and what does the future of Australia’s healthcare system look like?
In this episode of Unconventional Business, we take you on the transformative journey of Ben Hurst, CEO and Founder of HotDoc. From car park attendant to doctor, prison psychiatrist, New York novelist and finally - founder and entrepreneur, Ben shares what drove his career choices. We also explore the beginnings of the HotDoc platform, the impact of COVID on its growth, how the company thinks about differentiation, its future roadmap and a vision for Australia’s healthcare system.
Key Episode Moments:

Ben’s fascinating career journey and what sparked the idea for HotDoc

The HotDoc elevator pitch

What it takes to disrupt a highly regulated and complex industry like healthcare in Australia

Defining HotDoc’s positioning and what entrepreneurs should consider when sifting through opportunity

Partnering with the Department of Health during COVID

Building a customer-centric approach

HotDoc’s vision for the future of healthcare in Australia

What the HotDoc roadmap looks like

Ben’s advice for new entrepreneurs


The iOS App Review Ben mentioned:
★★★★★
I'm deaf, vocally impaired and along with PTSD and BPD. With HotDoc I can make my own appointment, get reminded, have the office of my Dr get in touch when it needs to be changed - and all done via the app and email. I just want to thank you for helping me become more independent and able to function.. 5 stars
Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot Australia and VidPod.

7.6 million tonnes of food is wasted in Australia annually. Organisations like Food Bank, Second Bite and Oz Harvest are helping re-direct millions of kilos every year but that still accounts for only about 1.1% according to Katy Barfield.
So, what brings a bar owner in Melbourne on a journey to completely re-imagine the future of food waste and disrupt the consumer packaged goods (CPG) industry in the process?
In this episode of Unconventional Business, we sit down with Katy Barfield, Founder and CEO of Yume Foods. We explore how Yume is reshaping the future of food waste by bringing scale to purpose, what it takes to build, automate and create efficiencies for complex processes and why Katy believes in a social enterprise model instead of not-for-profit.
Key Episode Moments:

The early days - what first sparked Katy’s interest into food waste and rescue and her journey from being a bar owner to growing Second Bite into a national organisation to founding Yume

Delving into why there’s a need to scale to more effectively solve the problem of food waste

What it takes to build a minimum viable product (MVP) and take it to market

The importance of building credibility, defining your audience and crafting the right message

What drove the choice of a social enterprise model versus not-for-profit

Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot Australia and VidPod.

In season three of HubSpot's Unconventional Business we delve into the journey of Australia's third technology unicorn, Airwallex, and learn how the scaling company is disrupting the banking and financial services sector.
We're joined by Luke Latham, Managing Director and GM of Airwallex ANZ, and explore Luke's diverse career background (from AWS to MILKRUN) and the importance of a builder's mindset in challenging and disruptive industries.
On the show, Luke takes us on the journey of how Airwallex became a global disruptor in such a short space of time, where the company's growth (they now have over 100,000 customers worldwide) stems from, and insight into how the founders and leadership team think, build and go to market.
You'll leave the episode with valuable lessons for businesses aiming to disrupt traditional sectors and prioritise customer-centric practices, and insight into the significance of trust-building, and broader trends in the fintech industry.

Key Episode Moments:

Luke Latham's diverse career background spanning Microsoft, Milkrun, Groupon, Amazon, and now Airwallex, with a focus on disruptive industries.

Discussion on the importance of a builder's mindset for thriving in challenger brands and disruptive industries.

Overview of Airwallex as a global disruptor in banking and financial services, offering infrastructure for payments and money movement.

Explanation of how Airwallex addresses the costly and timely nature of cross-border transactions and the unique market timing for its establishment in 2015.

Building trust with consumers through reliability, credibility, service level monitoring, and personalised customer support within the financial technology sector.


Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod.

Boden Westover, SVP Marketing at me&u and former VP Marketing at Mr Yum, joins us on the pod for a candid chat on the intersection of technology and customer service in the hospitality world.
Boden shares his perspective on why marketers need to hone their focus on retention, and how the brilliant minds in the marketing team at me&u are innovating to drive retention, loyalty and uncover new revenue streams. We cover the much-discussed merger of Australia's top two mobile ordering companies in me&u and Mr Yum to form one true market leader, Boden's advice for marketers today and so much more.

Podcast Show notes: Unconventional Business - Season 3 Episode 2
Host Kat Warboys, Senior Marketing Director APAC for HubSpot interviews
Boden Westover, Senior Vice President (SVP) of Marketing at Me&U.
Boden's background includes experience in fast-growth startups, ed tech, and sports technology.
This episode of Unconventional Business delves into the dynamic landscape of hospitality tech, the power of personalised customer experiences, the role of data-driven marketing strategies in driving growth and loyalty, and what a spicy marg has to do with this.

Key Episode Moments
Company Background:
me&u is a platform offering sales and marketing tools and services for hospitality brands.
Notable acquisition of My Guest List and subsidiary company Sprout, enhancing technology offerings for the industry.
The focus on personalised customer experiences through data capture and application.
Navigating the Pandemic:
The impact of the pandemic on the hospitality industry and Mr. Yum's pivot to pick up and delivery services.
Strategic move towards supporting local venues and reducing fees for customers.
Industry Evolution:
The evolution of hospitality tech post-pandemic, emphasizing seamless customer experiences and operational efficiency.
me&u's successful pivot and integration within the tech ecosystem to enhance user experience.
Future of Hospitality Tech:
The trend towards consolidation and integration in the hospitality tech space.
The importance of data-driven, personalised marketing strategies to enhance customer engagement and loyalty.

Insights and Takeaways:
Boden highlights the importance of brand marketing in the age of AI and the evolving role of the CMO.
The significance of tailored customer experiences and leveraging data for effective marketing campaigns.
The impact of technology integration and partnership in transforming the hospitality industry.

Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod (www.vidpod.com.au).

Unconventional Business is back, with season 3 coming May 14th.
Follow the show and get ready to hear from some of our best homegrown challenger brands, including Airwallex, Tracksuit, me&u, HotDoc, Gelato Messina and more.

Every minute, a garbage truck worth of rubbish goes into our ocean. If we don’t make drastic changes as a global community, there’ll be more plastic than fish in our oceans by 2050. 
Despite what we've all been taught, recycling is not the solution. In Australia, just 15% of plastic that we send to recycling is actually recycled. The other 85%? It ends up in landfill or in the ocean. We have to shift our thinking to a refill model, reducing the number of new plastics that we buy while simultaneously removing existing plastics from the environment. 
Mike Smith, founder of Zero Co, joins us for an eye-opening account on the environmental crisis we're in due to the prevalence of single use plastics. Mike shares lessons on how to crack the Kickstarter model - Zero Co ran Australia’s most successful Kickstarter campaign in 2019 - what it was like starting a business in the height of the pandemic and how building a passionate community has been crucial to Zero Co’s early success. 
Changing consumer behaviour is tough. The price - quality - convenience trifecta is a key driver for consumers. Mike shares how he thinks about changing behaviour, and how it’s no longer  enough to just launch a business. To grow, businesses now and in the future need to solve for the world’s biggest problems. Doing good and deep purpose has to be baked into the DNA of the company and their reason for being.