When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses also need evidence of their expertise beyond their own websites. We explore how podcast interviews and editorial mentions can contribute to that credibility, plus how small businesses can approach PR without a large agency budget. Gloria also shares how she uses AI behind the scenes to spend less time on repetitive work and more time serving her clients. If you're wondering where to focus your marketing as search habits change, this conversation offers a practical place to start. In this conversation What Gloria means by "trust signals" and why she prioritizes consistent media coverageWhy smaller, relevant publications belong in your PR strategyHow she uses Perplexity to research timely story angles and develop a first pitchWhere Claude and ChatGPT fit into her workflow, and why she edits before sending anythingHow she's adapting her PR program to help clients move from learning to taking actionThe work she keeps for herself, including relationships and decisions that need her judgmentAbout Gloria Gloria Chou is an award-winning PR strategist, AI visibility expert, and host of the Small Business PR Podcast. She has helped hundreds of founders and small businesses earn media coverage without relying on large agencies or insider connections. Connect with Gloria Explore Gloria's work and podcast: https://www.gloriachoupr.com/ Free PR masterclass: https://www.gloriachoupr.com/masterclass Shop Small Business Guide: https://gloriachoupr.com/shopsmallbizguide Listener offer Save 5% on Leela Quantum Tech with code BROOKE: https://leelaq.com/?ref=Brooke I earn a commission if you purchase through my link, at no additional cost to you. Disclaimer This podcast is for general informational and educational purposes only, not legal, financial, medical, business, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content. How I AI is now The AI Movement with Brooke. LinkedIn: Brooke Gramer Website: TheAIMovementPodcast.com Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.
