10 Minute Martech

Progress, Sara Faatz
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  • MARKETING
  • EVERY TWO WEEKS

Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

  1. 02/12/2025

    Best of 2025: The Biggest & Boldest Ideas in Martech

    2025 was the year AI stopped being a headline and became a reality in every marketer’s workflow. In this special year-end edition of 10 Minute Martech, we revisit the most impactful insights from guests across the season—operators, CMOs, analysts, and innovators who helped define what human-centered marketing looks like in an AI-first world. You’ll Learn: How leading marketers are redefining “human in the loop” to drive creativity, strategy, and better outcomesWhere AI is delivering real, measurable impact across workflows, personalization, and productivityThe hottest Martech takes of the year—from content strategy to customer experience to rethinking systems entirelyYou’ll hear from:  Mariam Tariq, SVP, Marketing & Digital Strategy, Progress [00:44]  Scott Brinker, Martech Analyst & Advisor, chiefmartec [01:52]  Karen Steele, Founder, Steele-Alloy [03:20]  Jennifer Ortiz, EVP & CMO, Progress [04:32]  Juan Mendoza, CEO, The MarTech Weekly [05:34] Tom Wentworth, CMO, Incident.io [06:54] Elizabeth Edwards, Founder & CEO, Volume Public Relations [07:58] Frans Riemersma, Founder, MartechTribe [08:47] Mallory Russell, Award-Winning Content Marketing Strategist [09:40]  Hazem El Zayat, Chief Experience Officer, Ogilvy One [10:13] Amanda Cole, CMO, Bloomreach [11:08] Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213 Learn more about Progress: www.progress.com Timestamps: 00:40 – The Role of Humans in the AI Era 04:25 – Practical AI Tools in 2025 05:40 – Martech Hot Takes Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 min

  2. 18/11/2025

    Elizabeth Edwards: Create Relationships, Not Reactions

    Elizabeth Edwards, Founder & CEO of Volume Public Relations, joins Sara to explore how modern marketing is being reshaped by AI, affective science, and rising expectations around trust.  She breaks down the pitfalls of weaponized language, the risks of false scarcity, and why brand credibility matters more than ever in an era of generative search and offsite reputation signals. You’ll learn: Why false urgency and hyper-personalization can erode trust—and even violate compliance normsHow behavioral science can guide healthier, more resonant customer communicationThe emerging risks of AI-driven emotional manipulationHow to rethink AI as a verbal collaborator for richer context and better outputsWhat it means to design marketing for relationship-building rather than rapid reactionElizabeth:  “You do not need to encode false scarcity, urgency and fear into everything. It's a hyper manipulation… and it doesn't make me feel like you're an authentic company I want to trust and do business with. Marketers need to downshift a gear or two and realize we are here to create relationships, not just reaction.” Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213 Connect with Elizabeth: linkedin.com/in/volumepr Learn more about Volume PR: www.volumepr.com  Learn more about Progress: www.progress.com Timestamps: 01:30 — Ethical Marketing in the Age of AI 03:00 — Examples of Manipulative Marketing 04:50 — The Importance of Ethical Communication 10:25 — Legal and Business Implications 11:50 – Final Thoughts and Advice Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min

  3. 21/10/2025

    Mike Rizzo: Run the Tech Stack Like a Product

    Mike Rizzo believes marketing operations pros are sitting on one of the biggest untapped opportunities in business today: owning the tech stack as a strategic function. In this conversation with Sara, Mike shares why modern marketing doesn’t happen without technology—and why the people managing that technology need a seat at the leadership table. He breaks down how ops teams can bring structure, product thinking, and ROI discipline to their tech investments, especially as AI and consumption-based pricing reshape how we buy and use software. You’ll learn: Why MOPs leaders should be treated as business strategists, not just system adminsHow to “begin with the end in mind” when implementing new tech or AI modelsThe dangers of unchecked tool sprawl in the age of consumption pricingWhy slowing down to design intentional processes can actually accelerate growthMike:  “Modern marketing doesn’t happen without technology. Someone needs to run the technology—and translate the language of the business to the tools.” “These new models should force people to stop and think: where will this actually make an impact? Slow down to speed up.” Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Mike: linkedin.com/in/mikedrizzoLearn more about MarketingOps.com: www.marketingops.comLearn more about Progress: www.progress.comTimestamps: 00:23 Guest Introduction: Mike Rizzo 00:40 Challenges in Marketing Operations 02:20 The Role of AI in Marketing Ops 03:43 The Evolution of MarTech and RevOps 05:52 Navigating AI Tools and Implementation 10:42 Resources and Inspiration for Marketing Ops Professionals #MarketingOps #MarTech #AIinMarketing #Podcast #Progress #MarketingLeadership Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    13 min

  4. 09/10/2025

    Greg Kihlstrom: Start Small and Anticipate Failure Twice

    Greg Kihlstrom, Principal of The Agile Brand, joins the show to talk about the practical side of AI adoption in MarTech. Greg and Sara dig into the tension between innovation and operational guardrails, the risks of tool sprawl when “anyone can build an app,” and why proactive leadership is essential to keep experimentation from turning into chaos. Greg also offers clear advice for cautious adopters: start with a small, meaningful use case and be ready to fail a couple of times—because those early failures are how you build long-term success. Greg:  “Pick a small [AI] use case and follow through with it. If you're the kind of person that's reluctant to do something that might fail, try to be okay with getting it wrong the first 2 or 3 times. Those are good muscles to build regardless.” Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213Connect with Greg: linkedin.com/in/gregkihlstromLearn more about Progress: progress.comTimestamps: 00:00 - Introduction to Greg 00:32 - AI Hype and Realities 02:20 - Effective AI Implementations 05:01 - Challenges of Democratizing AI 09:21 - Advice for AI Beginners 11:08 - Final Thoughts #martech #AIinMarketing #contentstrategy #datamanagement #progress Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 min

  5. 23/09/2025

    Amanda Cole: Overwhelm the Agents with Content

    Amanda Cole, Chief Marketing Officer at Bloomreach, joins the show to explore how AI is reshaping marketing roles, data strategy, and the customer experience. Amanda and Sara dig into how AI agents consume and reframe content, why brands should focus on “overwhelming the agents” with rich, structured information, and how new data enrichment tools open the door to leapfrog past old data management challenges. Amanda also shares how Bloomreach customers are already experimenting with conversational shopping assistants and AI-driven fraud detection, while reflecting on what this shift means for creativity, entry-level talent, and the evolving role of marketing leaders. Amanda:  “Now we have an opportunity to really overwhelm the agents, if you want to call it that, for AI—with information and make sure that they have the tools to actually build context and respond.” Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213 Connect with Amanda: linkedin.com/in/amandajoycole Learn more about Progress: progress.com Learn more about Bloomreach: www.bloomreach.com Timestamps: 00:40 – Why AI is keeping marketers up at night 02:15 – Rethinking creativity and human value in the AI era 03:45 – Data hygiene, unstructured data, and enrichment opportunities 05:30 – Training AI and the future of marketing roles 06:50 – Real-world AI use cases: fraud detection and conversational shopping assistants 08:40 – Sources of inspiration and ongoing learning 09:30 – Amanda’s MarTech hot take: rethink everything #martech #AIinMarketing #contentstrategy #datamanagement #progress Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    10 min

  6. 02/09/2025

    Mariam Tariq: Your Website Is the Control Center for AI

    Progress SVP of Digital Experience Marketing & Strategy Mariam Tariq joins host Sara Faatz to unpack why the website isn’t a “brochure” anymore—it’s the structured source of truth that powers your AI agents, headless experiences, and every channel that needs clean, reusable content. They dive into how to keep CMS strategy relevant in an agent-driven world, where humans add judgment, taste, and context, and AI accelerates repetitive work. Mariam:  “The website is the brand’s control center—the one owned channel—and a clean, structured source of truth for AI.” - Mariam Tariq Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213 Connect with Mariam: linkedin.com/in/mariamtariq Learn more about Progress: progress.com Timestamps: 00:45 - The Overwhelming Volume of Martech  01:40 - The Role of CMS / Websites in the Age of AI 03:45 - Humans vs. AI: Finding the Balance 05:15 - Practical Use of AI in Martech 06:30 - Inspiration and Learning Sources 10:40 - The Future of Content Management and Marketing

    12 min

  7. 12/08/2025

    Reed Hansen: The Humanities Majors Are Back in the Game

    Reed Hansen, Chief Growth Officer at MarketSurge, joins Sara to talk about the evolving role of marketers in the age of AI. From the renewed value of liberal arts degrees to the resurgence of old-school human interaction, Reed shares his take on where marketing is headed and what it takes to stay ahead. Reed:  “Humanities majors of all varieties are going to be ultimately the most empowered by AI… with their ability to think and think critically… I think that the humanities majors are back in the game.” Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213 Connect with Reed: linkedin.com/in/reedhansen Learn more about Progress: progress.com Timestamps: 00:15 – Reed’s biggest concern as a marketing consultant 01:10 – Why human touch still matters in a tech-driven world 02:30 – Merging human language with AI output 03:45 – How to get fluent with AI (before buying martech tools) 05:10 – Composable stacks vs. monolithic platforms 06:10 – Where Reed finds inspiration (hint: Product Hunt + DMs) 07:10 – The rise of the liberal arts marketer in the AI age

    9 min

  8. 29/07/2025

    Tom Wentworth: AI Makes the CMS More Relevant Than Ever

    Tom Wentworth, CMO of incident.io, joins the show to discuss how AI is reshaping modern marketing infrastructure—starting with the CMS. Tom makes the case that as AI streamlines content creation and personalization, marketers who invest in design, language, and experience will come out ahead. Tom and Sara dig into what AI can and can’t do, why high-quality design still beats average AI outputs, and why “taste” is the most underrated skill in today’s marketing org. He also explains how AI is speeding up execution while giving marketers space to deliver more intentional, human-centered brand experiences. Tom:  "[AI] makes [the CMS] more relevant because now marketers will be able to get more personalized experiences out to people faster. We'll be able to build these bespoke design experiences. If I'm a design agency today, I use the tooling to speed up building but I focus all my effort on taste.” Links & Resources: Connect with Sara: linkedin.com/in/sara-faatz-b67213 Connect with Tom: linkedin.com/in/twentworth Learn more about Progress: progress.com Timestamps: 00:30 –  The Role of AI in Marketing 02:20 – AI’s Impact on CMS 03:50 – Discoverability and Content Strategy  03:50 – Hot Takes on Attribution and MQLs 07:50 – Inspiration for Martech Insights

    12 min
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Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

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  • Creator
    Progress, Sara Faatz
  • Years Active
    2K
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Progress
  • Show Website
    10 Minute Martech