Book Marketing Simplified

Jenn Hanson-dePaula
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  • MARKETING
  • MONTHLY

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

  1. 4 DAYS AGO

    What to Post About Your Book Before It's Published

    If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales. LinksFree Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System includes the New Author Marketing Playbook, built specifically for pre-published authors who want a real plan before their book comes out.

    12 min

  2. 31 MAR

    Why You Never Know What to Post About Your Book

    Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting. LinksFree Resource: Download the Book Marketing Blueprint - a free 15-minute diagnostic that shows you exactly which pieces of your marketing foundation are missing. The 90-Day Book Sales System - the complete step-by-step system that builds your foundation first, then your content plan, email list, and sales strategy.

    9 min

  3. 21 FEB

    How Authors Can Break Free From the Content Trap

    You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post ideas and build a system that converts. LINKS Get the 90-Day Book Sales System → Grab the free Book Marketing Blueprint →

    14 min

  4. 24 JAN

    Why Your Book Isn't Selling and How to Fix It

    You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales. LINKS Book Marketing Blueprint FREE download NEW RESOURCE: The 90-Day Book Sales System

    14 min

  5. 01/11/2025

    The Introvert's Guide to Book Marketing

    If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief. In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona. You'll walk away from this episode: Feeling relieved that there’s nothing wrong with you (just the advice you’ve been given).Clear on how to build real connections with readers, without showing your face or being “on” all the time.Empowered to use your strengths as a writer to grow your platform in a way that feels natural.Equipped with simple, low-pressure strategies that actually work for you.Confident that yes, you can sell books and stay true to who you are. This isn’t about learning more. It’s about unlearning what doesn’t work and finally feeling good about how you show up. If you’ve ever whispered, “I hate marketing,” this one’s for you. LinksFREE Book Marketing Blueprint Book Marketing Starter Kit

    12 min

  6. 25/10/2025

    How to Market Your Book on Social Media

    You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth. Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work. In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results. Stop guessing. Start building the foundation that makes your social media work. LINKSFREE Book Marketing Blueprint Book Marketing Starter Kit

    13 min

  7. 18/10/2025

    Why Your Social Media Posts Aren't Translating to Book Sales

    You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening. If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change. Spoiler: It's not about posting more or being on more platforms. In this episode, I break down: The exact symptoms that tell you your marketing isn't working (and why)What successful authors are doing differently that you're notThe foundation you need before any social media strategy will actually work Stop posting and praying. Start being strategic. LINKS FREE Book Marketing Blueprint Book Marketing Starter Kit Newsletter Starter Kit

    8 min

  8. 11/10/2025

    How to Market Your Book When No One Is Buying

    If you're watching other authors' books take off while yours feels invisible, this one's for you. Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books. In this episode, I'm sharing: Why speed isn't the metric that mattersThe "Sustainable Authority Approach" to building long-term readershipA real client story of tripling book sales without going viralThe three parts of sustainable marketing: depth over speed, systems over scrambling, and relationships over reach Remember: you're not behind. Your timeline doesn't have to look like anyone else's. LINKS The Book Marketing Starter Kit Newsletter Starter Kit for Authors

    10 min
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Trailer

About

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Information

  • Creator
    Jenn Hanson-dePaula
  • Years Active
    2020 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © Jenn Hanson-dePaula
  • Show Website
    Book Marketing Simplified

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