GO4CEO

John P Andrade: Author and Founder of GO4CEO, LLC.
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GO4CEO® is the podcast for founders, leaders, and entrepreneurs ready to level up. Host & Author, John P. Andrade brings raw conversations with business builders and CEOs who share real insights, mindset shifts, and strategies to help you lead, grow, and scale. Built on the book, The 4A Formula: Assess, Alignment, Accountability, Action. Subscribe and GO4CEO.

  1. 1 day ago

    The Hidden Cost of Success: Why CEOs Burn Out While Scaling I The Mental Game of Scaling

    In this episode of GO4CEO, we sit down with for a powerful conversation about the hidden challenges leaders face as their businesses grow.Many entrepreneurs believe that scaling a company will solve their problems.In reality, growth often introduces new pressures, greater complexity, higher stakes, and increased demands on the founder's mental and emotional capacity.Christina shares her own entrepreneurial journey, including building and successfully exiting a business, navigating a transformational chapter of life, and ultimately discovering a new mission: helping executives, founders, and emerging middle-market leaders unlock peak performance through mindset work, executive coaching, and hypnosis.This conversation goes beyond business strategy.We explore the internal side of leadership that rarely gets discussed:StressBurnoutSelf-limiting beliefsDecision fatigueConfidenceIdentity shiftsPerformance under pressureWe discuss:What Christina learned from building and exiting her own companyThe unexpected challenges founders face after an exitWhy success doesn't automatically create fulfillmentThe growing pressure on CEOs and leadership teamsHow hypnosis works and why executives are using itRewiring limiting beliefs that hold leaders backManaging stress during periods of rapid growthThe connection between mindset and business performanceHelping leaders become more effective decision-makersBuilding resilience while scaling a businessOne of the most fascinating themes of the discussion is the idea that many business challenges are actually leadership challenges disguised as operational problems.As companies scale from $1M to $100M and beyond, the founder often becomes the bottleneck—not because they lack capability, but because growth demands a new level of thinking, self-awareness, and leadership capacity.Whether you're a founder, CEO, executive, entrepreneur, or operator navigating growth, this episode provides valuable insight into how personal transformation often precedes business transformation.Because the businesses that scale the furthest are often led by leaders willing to do the inner work required to grow with them.Subscribe to GO4CEO for more conversations with founders, CEOs, operators, advisors, and thought leaders helping businesses scale smarter.#GO4CEO #Leadership #CEO #Entrepreneurship #ExecutiveCoaching #Hypnosis #BusinessGrowth #Mindset #FounderLed #Burnout #PeakPerformance #ScalingBusiness #ExecutiveLeadership #PersonalDevelopment #GrowthMindset➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    53 min

  2. 3 days ago

    The Sales Tax Mistakes Costing CEOs Thousands I The Hidden Tax Risks Founder-Led Companies Ignore

    In this episode of GO4CEO, we sit down with , nationally recognized sales tax expert and founder of Sales Tax Advisory Network, for a conversation that goes far beyond taxes.Holly shares her unique entrepreneurial journey, beginning with her experience working inside government tax departments and evolving into becoming one of the most recognized voices in sales tax consulting, education, and compliance strategy for businesses across the country.What makes this conversation especially valuable is the transparency around how expertise, credibility, and speaking became strategic growth tools in building her business.We discuss:What Holly learned working inside government revenue departmentsHow understanding the “other side” gave her a competitive advantageWhy most growing businesses misunderstand sales tax exposureThe hidden risks created when companies scale across state linesHow speaking engagements and education became powerful marketing toolsBuilding authority through trust instead of aggressive sellingTransitioning from an “army of one” operator into building scalable infrastructureThe realities of growing beyond referral-based business developmentCreating systems, processes, and operational leverage for long-term growthWhy founder-led companies eventually need structure to scale sustainablyOne of the most impactful themes of the conversation centers around the entrepreneurial shift from simply being the expert… to becoming the architect of a scalable business.Holly openly discusses the challenges many founders face:When referrals work early on, but eventually become unpredictable and difficult to scale.That transition, from technician to strategic business owner is where many entrepreneurs get stuck.This episode is packed with practical insights around:authority positioningniche expertisebusiness scalingoperational maturityleadershipleveraging content and speaking to grow a brandprotecting businesses through proactive compliance strategyWhether you’re a founder, CEO, consultant, advisor, operator, or entrepreneur building a specialized service business, this conversation offers real-world perspective on how to turn expertise into enterprise value.Because the strongest businesses aren’t built only on referrals…They’re built on systems, credibility, education, and scalable trust.Subscribe to GO4CEO for more conversations with founders, CEOs, operators, and experts helping businesses scale smarter.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    52 min

  3. 20 May

    How CEOs Build Global Teams Without Fortune 500 Budgets I From Expat to Entrepreneur

    In this episode of GO4CEO, we sit down with Brian Samson, founder of Plugg Technologies, to discuss the evolution of nearshoring, global talent, and how founder-led companies can scale smarter by leveraging high-quality LATAM teams.Brian shares his unique entrepreneurial journey spanning more than a decade working across U.S. and Latin American markets, including firsthand experience living and building businesses in Argentina as an expat entrepreneur.This conversation goes far beyond recruiting.We discuss what it really takes to build global teams, create operational leverage, and help growing businesses compete without needing Fortune 500 resources or budgets.Brian opens up about:Building 3 companies from $0 to $4MM+ in annual revenueHelping facilitate 500+ LATAM placements for U.S. companiesWhy nearshoring is becoming a major growth strategy for SMBsThe real differences between offshore and nearshore talentCommon myths and misconceptions around international hiringThe operational and leadership systems needed for remote teams to succeedHow culture, communication, and time zones impact performanceWhy many founder-led businesses struggle to scale internallyHow AI and global talent are changing the future of workOne of the most valuable parts of the discussion centers around how modern CEOs and entrepreneurs can stop viewing talent acquisition as simply a cost-saving tactic — and instead see it as a strategic growth lever that unlocks scalability, efficiency, innovation, and execution capacity.We also dive into the realities of:managing distributed teamsavoiding common hiring mistakesintegrating international employees into company culturebuilding systems that allow founders to remove operational bottlenecksThis episode is packed with practical insight for founders, CEOs, operators, and emerging middle-market companies looking to grow beyond local limitations and build globally competitive businesses.Because in today’s market…The companies that scale fastest are often the ones that learn how to leverage global talent the smartest.Subscribe to GO4CEO for more conversations around entrepreneurship, scaling, leadership, AI, operational efficiency, capital strategy, and founder-led business growth.#GO4CEO #Nearshoring #LATAM #Entrepreneurship #BusinessGrowth #CEO #Leadership #GlobalTalent #RemoteWork #AI #ScalingBusiness #FounderLed #Operations #StartupGrowth➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    23 sec

  4. 16 May

    The Total Reset Every Busy CEO Needs & Why High Performers Struggle With Weight Loss

    The Total Reset Every Busy CEO Needs & Why High Performers Struggle With Weight Loss

    58 min

  5. 14 May

    How Technology Is Transforming Recovery & Mobility, MoveHx Is Redefining Independence

    In this episode of GO4CEO, John Andrade sits down with physician, operator, and innovator Dr. Nitesh Kumar (MD, MBA), CEO of MoveHx, to explore how the future of human mobility, recovery, and independence is being redefined through technology and real-world clinical insight.Dr. Nitesh’s journey is rooted in firsthand patient care, working closely with individuals recovering from stroke, paralysis, trauma, and neurological conditions. Through those experiences, he saw a gap between clinical recovery and real-life independence, which ultimately led him to build MoveHx.MoveHx is focused on creating next-generation mobility solutions, designed to improve how people move, recover, and regain confidence in everyday life.This conversation goes beyond healthcare, it’s about innovation, leadership, and solving meaningful problems at scale.In this episode, we cover:• Dr. Nitesh’s journey from practicing physician to founder and CEO• The gap between clinical outcomes and real-world quality of life• How MoveHx is building technology to improve mobility, safety, and independence• The role of innovation in rehabilitation, recovery, and aging populations• Why mobility is more than movement, it’s confidence, freedom, and identity• The future of healthcare, exoskeletons, and assistive technology• Lessons on building a mission-driven company rooted in real impactAt its core, MoveHx is driven by a powerful mission:👉 Helping people move through life with confidence, not constraintsDr. Nitesh brings a unique perspective, combining clinical expertise, business acumen, and a deep commitment to patient outcomes, to build solutions that don’t just treat conditions, but restore lives.Visit: www.movehx.com★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Visit: www.movehx.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    47 min

  6. 12 May

    How Coaching Translates from Basketball to Business | Matt Doherty Coaching & Executive Leadership

    In this episode of GO4CEO, John Andrade sits down with former NCAA head coach and NCAA Champion basketball player, now executive coach Matt Doherty to explore how the principles of elite coaching translate from the basketball court to the boardroom.Matt’s journey is a rare one, leading at the highest levels of college basketball, including a National Championship as a player and head coaching roles at powerhouse programs, before transitioning into executive coaching for CEOs, leaders, and high-performing teams.What makes this conversation different is the bridge between sports performance and business leadership.At the core of both?👉 Culture. Discipline. Accountability. Mindset.🧠 In this episode, we cover:• How coaching elite athletes translates directly to coaching executives• The mindset required to build high-performance teams in any industry• Why culture is the foundation of sustained success• Lessons from basketball that apply to leadership, hiring, and execution• How Matt helps leaders win through clarity, consistency, and communication• The power of daily habits through his journaling system for high performers• Why “Win the Day” is more than a phrase—it’s a systemMatt also shares insights from his journaling framework, designed to help leaders and performers focus daily, reflect intentionally, and build momentum over time.Because whether you’re:Leading a teamBuilding a businessOr developing yourself👉 Success is built one disciplined day at a time.🎯 Who This Episode Is For:• CEOs and executives leading teams• Entrepreneurs building culture and accountability• Coaches (sports or business)• Sales leaders and operators• Anyone looking to improve mindset, discipline, and performance➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    1hr 3min

  7. 11 May

    Why Most Businesses Stall & The Truth About Marketing No One Talks About

    In this episode, I sit down with Kae Wagner to unpack what it really takes to build, scale, and lead with intention in today’s business environment.We go beyond surface-level strategy and dive into how leaders can leverage marketing as a positioning tool, not just a lead generator and why writing a book is one of the most underutilized assets for establishing authority, credibility, and long-term brand equity.Kae shares her journey of building two companies from the ground up, and how her approach to educating clients not just selling to them became a core differentiator. At the center of that approach is her “5 P’s framework,” a practical lens leaders can use to bring clarity, consistency, and alignment across their organization.But where this conversation really separates itself is in the shift from ideas to execution.We break down how high-performing leaders move from vision into reality by implementing management systems that connect strategy to execution, ensuring teams aren’t just busy, but actually driving measurable outcomes.If you’re a founder, CEO, or operator looking to:Build authority through marketing and thought leadership!Turn ideas into scalable business modelsCreate alignment across your teamExecute strategy with precisionThis conversation will challenge how you think and give you a framework to operate at a higher level.Subscribe to GO4CEO for more conversations with leaders who are building, scaling, and thinking differently.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• The difference between Marketing & SalesHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    51 min

  8. 9 May

    From Startup to Successful Med Spa, How to Build a Skincare Business with Natalie Hammoud

    In this episode of GO4CEO, John Andrade sits down with entrepreneur and founder of Skin Bar & Studio, Natalie Hammoud, to break down what it really takes to launch and grow a medical spa business from the ground up.Natalie’s journey is a masterclass in startup execution, grassroots marketing, and building a loyal client base in a competitive market like Chicagoland.Before scaling into a recognized brand, Natalie leaned into guerrilla marketing strategies, including building a street team, creating local buzz, and meeting customers where they are. Instead of waiting for traffic, she went out and created demand from day one.🚀 In this episode, we cover:• How Natalie launched a med spa startup in a competitive urban market• The power of guerrilla marketing and street-level brand building• How to attract and retain clients in the beauty and skincare industry• Selecting the right top-line products that drive results and repeat business• The importance of location strategy in a retail-based service business• How collaborations and partnerships accelerate growth• Leadership lessons from building a brand, team, and client experienceNatalie also shares how she built more than just a service business, she built a community-driven brand rooted in trust, results, and consistency.Because in a business like aesthetics, it’s not just about the service!👉 It’s about the experience, relationships, and reputation you create over time.🎯 Who This Episode Is For:• Entrepreneurs starting a med spa or beauty business• Founders looking to grow through grassroots marketing strategies• Retail and service-based business owners• Anyone building a brand in a local, competitive market• Leaders focused on client experience and long-term retention➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.comHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

    54 min
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About

GO4CEO® is the podcast for founders, leaders, and entrepreneurs ready to level up. Host & Author, John P. Andrade brings raw conversations with business builders and CEOs who share real insights, mindset shifts, and strategies to help you lead, grow, and scale. Built on the book, The 4A Formula: Assess, Alignment, Accountability, Action. Subscribe and GO4CEO.

Information

  • Creator
    John P Andrade: Author and Founder of GO4CEO, LLC.
  • Years Active
    2020 - 2026
  • Episodes
    177
  • Rating
    Clean
  • Copyright
    © John P Andrade: Author and Founder of GO4CEO, LLC.
  • Show Website
    GO4CEO