Instagram For Bosses

Andrea Maree
  • 0.0 (0)
  • Marketing
  • Every two weeks

Instagram for Bosses is a strategy-led podcast for business owners who want Instagram to generate enquiries, not just engagement. Hosted by Marketing Strategist Andrea Maree Harris, each episode explores how to build authority, create intentional content, and use Instagram in a way that supports real business growth. No trends. No fluff. Just clear thinking and practical insight. Perfect for business owners who want to stop guessing, reduce the mental load of content creation, and turn Instagram into a calm, reliable part of their marketing strategy.

  1. 5 days ago

    EP 129: How to Film a Month of Instagram Reels in One Hour

    In this episode, I'm walking you through the exact three-stage batching process I use with my own agency clients so you can plan, film, and schedule a full month of Reels in a single session, without the Sunday night scramble. IN THIS EPISODE YOU WILL LEARN → Why trying to plan, film, and edit in one sitting is the reason batching never works — and how to fix it→ The strategic lens I use to analyse Instagram insights before every shoot, so I know exactly what to film more of→ How to use the 3C formula to determine the right mix of Reels for your batch→ Why trending content can actually hurt your reach if you can't connect it meaningfully to your business→ The perfectionism trap that stalls most business owners on shoot day and how to get out of it→ The equipment you actually need to make your Reels look and sound great without spending a lot of money LINKS MENTIONED Download the free Instagram Reels Planner: HereDone-With-You Reels Shoot — DM the word REELS to @andreamareecreative on Instagram Follow Andrea on Instagram: https://www.instagram.com/andreamareecreative ENJOYED THIS EPISODE? If this episode gave you the push you needed, take a screenshot and share it on your Instagram stories. Tag @andreamareecreative so I can celebrate you. If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you. ABOUT INSTAGRAM FOR BOSSES I'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    9 min

  2. 16 Jun

    EP 128: Instagram Reel Ideas for Service Businesses (What to Film to Get Clients)

    If you know you should be posting Reels but every time you pick up your phone your brain goes completely blank — this episode is for you. I'm walking through eleven reel types that actually work for service businesses, with real examples of what they look like in practice across a range of industries. No fluff, no vague advice. Just a list specific enough that you can actually do something with it. IN THIS EPISODE YOU WILL LEARN → The four Captivate reel types designed to reach new audiences and earn new followers, including the one I'd tell every service business to start with→ Why the Bold Opinion Reel is the quickest, easiest reel to film and the one most likely to make you stand out→ The three Connect reel types that build the kind of familiarity that turns a follower into a warm lead→ Four Convert reel types that move ready followers from interested to enquiring, and the mindset reframe that makes them feel natural to create→ Real industry examples across skin clinics, bridal, interior design, jewellery and more so you can see exactly how each format translates to your business LINKS MENTIONED Done-With-You Reels Shoot: DM the word REELS to @andreamareecreative on InstagramFollow Andrea on Instagram: https://www.instagram.com/andreamareecreative ENJOYED THIS EPISODE? If this episode gave you ideas you can actually use, take a screenshot and share it to your Instagram stories. Tag @andreamareecreative so I can celebrate you. If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you. ABOUT INSTAGRAM FOR BOSSES I'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    14 min

  3. 9 Jun

    EP 127: Why You're Not Posting Instagram Reels (And What To Do About It)

    You know Instagram Reels matter. You know they're the best way to reach new clients without spending a cent on ads. So why do they keep falling to the bottom of the list? In this episode, I'm getting honest about what's actually in the way and giving you three practical strategies to make posting reels genuinely easier. IN THIS EPISODE YOU WILL LEARN → Why reels are the one Instagram format that gets you in front of people who've never heard of you — without paid ads→ How inconsistent reels create the feast and famine cycle so many service businesses are stuck in→ The real barriers keeping most business owners off camera (and why "I'm too busy" isn't the full story)→ Three practical strategies to make filming and posting reels so much easier — including Instagram's brand new teleprompter feature→ The one mindset shift that separates business owners who show up consistently from those who don't LINKS MENTIONED Done-With-You Reels Shoot — limited spots for July and August: DM the word REELS to @andreamareecreative on InstagramFollow Andrea on Instagram: https://www.instagram.com/andreamareecreative ENJOYED THIS EPISODE? If this episode resonated with you, take a screenshot and share it to your Instagram stories. Tag @andreamareecreative so I can celebrate with you over there. If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you. ABOUT INSTAGRAM FOR BOSSES I'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    9 min

  4. 2 Jun

    EP 126: Can AI Replace Your Social Media Manager? My Slightly Unhinged Opinion

    AI is everywhere right now, and so is the advice telling you to use it to replace your social media manager entirely. In this episode, Andrea gives her honest, unfiltered take from someone who uses AI every single day inside her agency: what it genuinely does well, where it falls short, no matter how sophisticated your setup, and the one thing AI simply can't replicate, no matter how good your prompts are. IN THIS EPISODE YOU WILL LEARN → What AI is actually useful for inside a social media agency and where it has to hand back to a human → Why AI plus a non-marketer is not the solution you think it is → The real reason so much content looks the same right now and what your audience is craving instead → Why AI will replace some social media managers and exactly which ones are safe→ What experienced strategic thinking gives your content that no AI tool can replicate LINKS MENTIONED Book a content shoot (Illawarra businesses, June only): https://r0zov660ttj.typeform.com/to/khP778b4 Follow Andrea on Instagram: https://www.instagram.com/andreamareecreative ENJOYED THIS EPISODE? If this episode made something click for you, take a screenshot and share it on your Instagram stories. Tag @andreamareecreative so I can celebrate you. If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you. ABOUT INSTAGRAM FOR BOSSES I'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    8 min

  5. 26 May

    EP 125: How to Create Instagram Carousels That Get Found, Get Saved, and Get You Clients

    Carousels are one of the highest-performing formats on Instagram right now — but most service businesses are creating them in a way that gets scrolled past without a second thought. In this episode I'm breaking down the exact structure that makes a carousel stop the scroll, hold attention all the way through, and end with someone taking action, plus the visual design mistakes that are quietly killing your reach before anyone reads a single word. IN THIS EPISODE YOU WILL LEARN Why leading with your service or treatment name is the fastest way to lose someone on slide one — and what to lead with insteadThe four-part carousel structure that moves someone from scrolling past to sliding into your DMsThe three content mistakes that lose people on the value slides — and how to fix each oneThe visual design decisions that affect your reach before anyone reads a word, including aspect ratio, text load, and slide countThe one question to ask before you hit publish on any piece of contentLINKS MENTIONED Take the free Instagram Assessment: https://www.tryinteract.com/share/quiz/6989247d5d091cd37fa57bcc Book an Instagram Audit: DM the word AUDIT to @andreamareecreative on Instagram Follow Andrea on Instagram: https://www.instagram.com/andreamareecreative ENJOYED THIS EPISODE? If this episode made something click for you, take a screenshot and share it to your Instagram stories. Tag @andreamareecreative so I can celebrate you. If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you. ABOUT INSTAGRAM FOR BOSSES I'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    9 min

  6. 19 May

    Ep 124 - How to Rank in Search and Convert Followers into Paying Clients

    Most service business owners are writing captions, but very few are writing captions that actually get found. In this episode I'm breaking down the three-step caption strategy that turns your Instagram content into a discoverability tool: 1. How to find the exact keywords your ideal clients are searching for, 2. How to weave them in without sounding robotic, and 3. Why saves and shares are the signal the algorithm is actually paying attention to. IN THIS EPISODE YOU WILL LEARN → Why hashtags are no longer your discoverability strategy and what to use instead → How Instagram's keyword-first algorithm decides who sees your content and how to work with it → Why the language gap between expert and client is quietly killing your reach and how to close it → The bonus tip for finding accurate keyword data that most business owners completely miss → What makes a caption worth saving or sharing and the two questions to ask before you hit publish LINKS/RESOURCES MENTIONEDBook an Instagram Audit: DM the word AUDIT to @andreamareecreative on InstagramFollow Andrea on Instagram: https://www.instagram.com/andreamareecreative ENJOYED THIS EPISODE?If this episode made something click for you, take a screenshot and share it to your Instagram stories. Tag @andreamareecreative so I can celebrate you. If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you. ABOUT INSTAGRAM FOR BOSSES I'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    10 min

  7. 12 May

    EP 123: The Reason Your Instagram Content Gets Ignored (It Has Nothing to Do With the Algorithm)

    Why is your Instagram content getting ignored? The answer might surprise you, and it has nothing to do with the algorithm. In this episode you'll learn: → Why AI-generated content is flooding Instagram and what it's doing to your enquiry rate → The dead-giveaway patterns that signal AI content instantly and why they're costing you clients → What specific messaging actually looks like in practice, with a real before and after example → Why knowing your ideal client at a deeper level is the only thing that makes content convert → The one shift that turns scrolled-past content into saved, shared and responded to content Resources mentioned in this episode: → Book your Instagram Audit (limited to 5 spots, offer closes 31st May): https://r0zov660ttj.typeform.com/to/yYp3SDPQ → Free Instagram Assessment: https://www.tryinteract.com/share/quiz/6989247d5d091cd37fa57bcc → Follow Andrea on Instagram: @andreamareecreative About the show: Instagram for Bosses is a globally top 2.5% podcast hosted by Andrea, founder of Andrea Maree Creative. New episodes every week.

    9 min

  8. 5 May

    Ep 122: How to Create Instagram Content That Converts Every Type of Buyer in Your Audience

    Have you ever posted something on Instagram asking people to work with you and wondered why some people reached out while others who you were sure were ready just didn't respond?In this episode I'm walking you through the four different types of buyers that exist inside every warm Instagram audience, what makes each one tick and exactly what kind of content finally moves each one from interested to I have to work with them.In this episode you'll learn:→ Why the same piece of Instagram content gets enquiries from some people and complete silence from others→ The four distinct buyer types inside your warm audience and what each one needs to hear before they'll say yes→ Why creating the same style of content over and over is leaving a significant portion of your warm audience completely unaddressed→ Real examples of what content looks like for each buyer type across four different service based industries→ The simple monthly checklist that ensures your content speaks to every type of buyer in your audience every single month→ Why manufactured urgency destroys trust with one of the four buyer types and what to use insteadLinks mentioned in this episode:Take the free Instagram Assessment: https://www.tryinteract.com/share/quiz/6989247d5d091cd37fa57bcc Book a free strategy call: https://r0zov660ttj.typeform.com/to/yYp3SDPQ Follow me on Instagram: @andreamareecreativeEnjoyed this episode?If this episode made something click for you, take a screenshot and share it to your Instagram stories. Tag @andreamareecreative so I can celebrate you.If you haven't already, follow the show so you never miss an episode. Next week I'm going all in on the four buyer types inside Convert content and it is genuinely one of the most powerful episodes of the season. Leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you.About Instagram for BossesI'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel.Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.

    13 min
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About

Instagram for Bosses is a strategy-led podcast for business owners who want Instagram to generate enquiries, not just engagement. Hosted by Marketing Strategist Andrea Maree Harris, each episode explores how to build authority, create intentional content, and use Instagram in a way that supports real business growth. No trends. No fluff. Just clear thinking and practical insight. Perfect for business owners who want to stop guessing, reduce the mental load of content creation, and turn Instagram into a calm, reliable part of their marketing strategy.

Information

  • Creator
    Andrea Maree
  • Years Active
    2020 - 2026
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © Andrea Maree
  • Show Website
    Instagram For Bosses

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