Outside the Red Box

Red Box Direct

Outside the Red Box: Insights into global research equipment distribution. Your go-to podcast for insights on growing and scaling life science brands globally. Brought to you by Red Box Direct, we specialize in outsourced sales, distribution, and manufacturing for scientific instruments, with over 20 years of hands-on experience.

Episodes

  1. 2 DAYS AGO

    How to transform scientists into salespeople

    Join this episode to understand how to transform scientists into successful salespeople! You will learn the four key challenges in managing technical sales teams, why hiring for personality traits like assertiveness and likeability is crucial, and how to effectively interview for these non-technical skills.

    17 min

  2. 20 JAN

    The Challenges of Setting Up a Remote Sales Office

    Join this episode to understand The Challenges of Setting Up a Remote Sales Office! You will learn why expanding export sales requires local presence, the major pitfalls companies face when opening a remote office, and critical challenges to consider related to operations, hiring, management, and training.

    13 min

  3. 10/12/2025

    Pricing Products for the Academic Research Market

    Join this episode to understand how to successfully launch a new life science product, Pricing Products for the Academic Research Market! You will learn how to prepare for the product launch, understand your target market, and define your product's value proposition and differentiation. We'll delve into the unique currency of the academic research market—scientific results—and how to navigate competition, calculate selling costs, and align your price with customer funding realities. Get ready to price your next big invention perfectly.

    13 min

  4. 19/11/2025

    Why exhibiting science products is like fishing

    Join this episode to understand how exhibiting science products is like fishing! You will learn how to strategically select the right trade shows, what equipment and bait (booth elements) to bring, how to select the best position, and most importantly, how to effectively work your booth and store your catch (leads) for maximum follow-up success. Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia.  Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad.  Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective. Visit our website to learn more: redboxdirect.com

    13 min

  5. 11/11/2025

    Why Life Science distributors don’t share information?

    Join this episode to understand why life science distributors don't share information! You will learn why secrecy, reduced marketing, and fear of growth are distributors' self-defence actions, and what manufacturers can do to build trust and align long-term goals in these high-value relationships. - Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia.  Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad.  Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective. Visit our website to learn more: redboxdirect.com

    12 min

  6. 22/10/2025

    Why having your own sales process adds value to your business

    Join this episode to understand why having your own sales process adds significant value to your business! You will learn the common pitfalls in manufacturing sales, why relying on 'star salespeople' is a risk, and how to build a robust, unique sales process that drives consistent growth and de-risks your business.

    18 min

  7. 08/10/2025

    From Black Box to Red Box: Why Transparency Matters in Distributor Relationships in Scientific Equipment Sales

    Join this episode to understand why transparency matters in distributor relationships in scientific equipment sales! You will learn why relying solely on traditional distributors can leave you in the dark about your global sales, and how a more transparent approach can transform your international growth.

    15 min

  8. 17/09/2025

    Launching a New Life Science Product: It’s simple (but not easy!)

    Join this episode to understand how to successfully launch a new life science product! You will learn how to prepare for the product launch, understand your target market, and define your product's value proposition and differentiation. Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia.  Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad.  Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective. Visit our website to learn more: redboxdirect.com

    16 min

  9. 03/09/2025

    How to Screw Up a Remote Life Science Demo?

    Join this episode to understand how to avoid common pitfalls in remote life science product demonstrations! You will learn how to maintain a dynamic, structured dialogue, address customer needs, and effectively advance sales opportunities in a remote setting. Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia.  Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad.  Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective. Visit our website to learn more: redboxdirect.com

    13 min

  10. 13/08/2025

    Hiring Technical Sales Professionals: A Strategic Guide

    Join this episode to understand how to improve the hiring process for technical salespeople in the life science industry! You will learn how to mitigate failures and prevent costly mistakes in hiring by developing a structured approach. Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia.  Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad.  Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective. Visit our website to learn more: redboxdirect.com

    16 min

  11. 11/08/2025

    The Boomerang Effect: Why Trashing Competitors Backfires

    Join this episode to understand the significant drawbacks of criticizing competitors in a sales or business context in life sciences sales. It argues that such negative tactics often backfire, making the accuser appear insecure, untrustworthy, and desperate. Instead of persuading customers, it can drive them toward the competitor or even insult their past choices. Listen to learn more. Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia.  Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad.  Unlike traditional distributors, we operate with full transparency. Our approach is easier, quicker, and more cost-effective. Visit our website to learn more: redboxdirect.com

    11 min

  12. 10/07/2025

    Surviving Trade Wars: Strategy for Life Sciences Manufacturers

    Join this episode to understand how trade wars, funding freezes, and shifting policies impact your life sciences business, from supply chain disruptions to reputational challenges. Discover actionable strategies for manufacturers, especially in niche scientific equipment, to diversify markets, optimize operations, and thrive amidst global instability. Who Are We? At Red Box Direct, we help scientific lab equipment manufacturers build a presence in Europe or Asia. Our Managed Office model offers a streamlined solution. It provides outsourced sales, marketing, and manufacturing services under the client’s brand, simplifying the process of setting up and running operations abroad. Unlike traditional distributors, we operate with full transparency. And unlike the complexities of setting up a subsidiary, our approach is easier, quicker, and more cost-effective. Visit Our Website: redboxdirect.com

    11 min
  • 12 Episodes

About

Outside the Red Box: Insights into global research equipment distribution. Your go-to podcast for insights on growing and scaling life science brands globally. Brought to you by Red Box Direct, we specialize in outsourced sales, distribution, and manufacturing for scientific instruments, with over 20 years of hands-on experience.

Information

  • Creator
    Red Box Direct
  • Years Active
    2025 - 2026
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Red Box Direct
  • Show Website
    Outside the Red Box