The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

  1. 1 day ago

    First Dental Startup: The Real Costs, Delays & Decisions | Dr. Ryan Le & Dr. Tran Nguyen | 611

    What does it feel like to jump off the cliff of comfort and control, building your dream dental practice from the ground up before the first patient ever walks in? In this candid conversation, Dr. Ryan Le and Dr. Tran Nguyen open up about the exhilarating and anxiety-filled final days before launching Lakeview Dental, their new practice in Horizon West, Florida. After three long years of planning, delays, and relentless detail work, the couple shares what it’s really like behind the scenes: how excitement can flip to stress as overlooked “little things” stack up, and how every decision, from bathroom fixtures to office software, feels loaded with urgency and consequence when the countdown to opening is real. Ryan and Tran’s story isn’t about the glamour of being practice owners; it’s about embracing the mess, navigating two years of construction delays, learning the gritty details of equipment procurement, and wrestling with the emotional and financial risks of stepping away from secure jobs. They explain why autonomy, relationship-based care, and community connection fueled their leap into ownership. Their partnership is a masterclass in teamwork and resilience, showing how dividing roles, learning to compromise, and staying deeply involved in the local community helped them nearly fill their opening schedule even before opening the doors. This episode is a must-listen for anyone dreaming of practice ownership and wanting honest, hard-earned wisdom from dentists truly in the trenches. What You'll Learn in This Episode:The emotional reality of building a dental startup from scratchHow permitting and construction delays really impact your launch timelineHidden “tiny” details that pile up as opening approachesSmart strategies for trimming startup costs without sacrificing techWhy patient experience and community presence are better than generic marketingHow to split roles and decision-making as partners and find compromiseWhat to expect when leaving employment for uncertain entrepreneurshipThe truth about local demand and choosing the right practice locationTips for creating a welcoming, anxiety-reducing office environmentLessons learned the hard way in dental practice buildoutsHit play to hear the honest, practical journey of turning a dental dream into reality before the doors even open! ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!Guest: Dr. Ryan Le & Dr. Tran NguyenPractice Name: Lakeview DentalCheck out Ryan & Tran's Media:Website: https://www.thelakeviewdental.com/ Email: info@thelakeviewdental.com Instagram: https://www.instagram.com/thelakeviewdental ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

  2. 4 days ago

    The $1M+ Mistake: Choosing the RIGHT Partners for Your Practice | Dr. Nathan Coughlin | FF

    What does a million-dollar mistake in dentistry look like? Dr. Nathan Coughlin reveals the hard lessons learned from choosing the wrong business partners (a decision that cost him over a million dollars and countless sleepless nights.) Despite the significant financial strain and emotional toll, Dr. Coughlin has transformed this setback into invaluable wisdom about the importance of vetting partners, clarifying partnership agreements, and ensuring a clear exit strategy. Tune in to learn the practical steps to avoid these pitfalls, along with the insight that survival through failure can lead to eventual success. If you're considering or already into partnerships, listen to Dr. Coughlin's story to fortify your practice against agreements that are bound to fail! ‍ ‍ Listen to Nathan's Other Episodes Here:386: Dr. Nathan Coughlin | Thrive Dental and Orthodontics – The Dental Marketer Podcast MMM [Social Media] Find The Exact Patients You Want to Serve with These Pinterest Tips! – The Dental Marketer Podcast The First Episode of 2023 & The Advice and Reflections Some of Our Guests Have Had! – The Dental Marketer Podcast MME: Break the Mould on Pricing | How to Add $100k Production to Your Month! | Dr. Nathan Coughlin – The Dental Marketer Podcast Which Social Media Platform is Right for Marketing Your Practice ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

  3. 4 Jun

    Implant Dentistry’s Hidden Danger: The Trap of “Just Getting It Done” | Dr. Ivan Chicchon | 610

    What if the biggest threat to your implant outcomes isn’t technical, but the urge to treat your next patient? In this episode, Dr. Ivan Chicchon, founder of Implant Ninja, flips the script on implant success by showing that mastery starts with mindset, not just motor skills. He reveals that the most dangerous enemy in implant dentistry is the rush. When clinicians try to wedge implants into the usual high-pace dental schedule, judgment falters and patient care suffers. Drawing on years of clinical experience, Dr. Chicchon makes the compelling case for slowing down, sharpening focus, and giving every implant the dedicated space and gravity it deserves. We'll dive into practical strategies for building an implant-friendly workflow, from setting up a sterile environment and assembling a skilled support team, to carving out enough undisturbed time. Dr. Chicchon details how every phase, from patient selection to case review, is an opportunity to elevate results and avoid burnout or regret. He opens up about the red flags that signal a need for more learning and why a cautious approach, combined with steady incremental skill-building, transforms new surgeons into confident, competent providers. If you’re tired of feeling anxious or rushed before an implant case, this episode promises confidence-boosting tools you can put into practice right away! What You'll Learn in This Episode:Why “just getting it done” is the biggest threat to implant successThe workflow essentials that separate true implant surgeons from generalistsHow to set up your room, team, and schedule for focused, safe implant careKey criteria for case selection and the red flags that beginners often missThe top mindset shifts every aspiring implant dentist needsThe roadmap from first implant to 50 “bread-and-butter” casesHow to avoid high-risk patients and start with cases set up for successThe role of documentation in honest self-assessment and ongoing improvementStrategies for internal marketing and patient education in your practiceThe importance of giving yourself permission to slow down and learnTune in now to discover how rethinking your approach can make dental implants a safe, rewarding part of your practice. ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!‍ CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!Guest: Dr. Ivan ChicchonBusiness Name: Implant NinjaCheck out Ivan's Media:Website: https://www.implantninja.com/ Instagram: https://www.instagram.com/implant_ninja/ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

  4. 1 Jun

    Your Worth Is Not Your Title: A Dental Leader’s Wake-Up Call | Lorie Streeter | FF

    Can detaching your worth from your title pave the way for better leadership? In this episode of Fail Forward, Lorie Streeter dives into a pivotal crisis (the closure of an enterprise she nurtured for nearly 20 years) and how this seeming failure propelled her towards purposeful leadership. Listen in to understand how separating her worth from her role sparked audience-resonating authenticity and emboldened her to redefine her dental leadership and write her story on her own terms. Don’t miss this chance to embrace your own adversity as a springboard to evolve, expand your impact, and lead your practice with authenticity and purpose! ‍ ‍ Listen to Lorie's Other Episodes Here:215: Lorie Streeter | When You Go The Extra Step For People,They Will Go The Extra Step For Your Practice. – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  5. 28 May

    From $500K to $1M: Fix the Leaks Holding Your Dental Practice Back | Dr. Len Tau | 609

    What if the real obstacle to growing your practice isn’t getting more calls, but what happens after the phone rings? In this episode, Dr. Len Tau unpacks the step-by-step system any dentist can use to turn a $500,000 practice into a $1 million powerhouse in just 12 months (without breaking the bank on marketing.) He dispels the biggest myth in dentistry: that growth is out of reach with limited resources, revealing that most offices are held back by overlooked “leaks” and conversion gaps, not a lack of opportunity. Michael and Dr. Tau explore why a marketing budget as low as $1,500/month is enough to drive 20+ new patients when coupled with consistent processes, sharp phone skills, and clear internal accountability. Through stories and practical tactics, Dr. Tau guides us through an initial audit to spot where practices are losing potential patients, from missed calls and ineffective front-desk handling to low case acceptance and patient attrition. He shares actionable tools, like listening to recorded calls, asking the right operational questions, and introducing comfort-driven patient forms to turn new patients into lifelong patients. From scripting insurance conversations and pre-visit rapport-building to optimizing treatment presentations and review management, Dr. Tau details how any practice can harness its existing patient flow for exponential growth, one clear step at a time. What You'll Learn in This Episode:How to audit your practice to plug costly “leaks” before increasing marketing spendThe critical phone skills that make or break conversion ratesTactical steps to build patient trust from the very first interactionWhy active listening and “disarming” patients improves show rates and reviewsThe exact operational data (new patients, attrition, case acceptance, etc.) to track for fast growthKey system changes to raise daily production from detailed patient forms to same-day dentistryHow to frame treatment and payment options to maximize acceptance (and avoid sticker shock)Smart methods to measure marketing effectiveness (no matter your ad budget)The truth about online reviews and how to build reputation resilienceReady to see where your practice might be leaking profitability? Let's find out with Dr. Len Tau! ‍ Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!Guest: Dr. Len TauCheck out Len's Media:Website: https://www.drlentau.com/ Phone: 215-292-2100 Supercharge Your Dental Practice Event: https://superchargeyourdentalpractice.com/ ‍ Mentions & Links: ‍ CallRail Article: 5 healthcare marketing trends shaping patient growth in 2026 ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  6. 25 May

    Not a Born Leader? How Dr. Block Uses SOPs for Stress-Free Dental Leadership | FF

    Stepping into dental practice leadership can be overwhelming, especially when you don't see yourself as a born leader. Come along as Dr. Eric Block recounts his journey from struggling with leadership and practice management to becoming an efficient leader, all by developing comprehensive standard operating procedures. By documenting every process, from clinical setups to insurance claims, Dr. Block reduced his practice's stress levels, improved training efforts, and even crafted his own productivity software for dental offices, Flomo. Immerse yourself in Dr. Block’s story to pick up practical strategies that can turn even self-doubting dentists into proficient leaders. If you're living in fear of losing key staff or feeling stuck in your growth as a practice owner, let this episode guide your way forward! ‍ ‍ Listen to Eric's Other Episodes Here:345: Dr. Eric Block | Acton Dental Associates & Deals for Dentists – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  7. 21 May

    How to Hire the Right Team for Your Dental Startup | Dr. Kelsi Lewis | 608

    Who you hire in your first year will shape your dental startup for years to come. Are you choosing team members that truly click? In this episode, Dr. Kelsi Lewis of Glow Dental Co. opens up about the real challenges and rewards of founding an intentional, community-focused dental practice while balancing dentistry, business ownership, and motherhood. She shares honest insights on her current stress points, switching marketing companies, hiring for fit over resume, and doing it all without an office manager. Dr. Lewis dives into why every new team hire matters, how she maintains a supportive culture, and what it takes to build a staff that doesn’t need micromanaging. You’ll hear specific examples, from the roles her hygienist and front desk play in patient care to the systems she uses for onboarding and maintaining high standards. As the conversation unfolds, Dr. Lewis also reveals her journey through the marketing maze. She details what prompted her to pause ads, how she chose new partners based on research and guarantees, and the practical steps she’s taking to double new patient numbers, all with an eye on expanding services and elevating the patient experience. You’ll walk away with actionable strategies for handling team growth, improving workflow and patient conversions, and staying true to your vision no matter how many spinning plates you’re managing behind the scenes. What You'll Learn in This Episode:How to identify and hire team members who elevate your practice cultureEffective onboarding and performance management strategies for dental teamsCreative ways to ensure alignment and communication among staff across rolesHow consistent language and teamwork improve patient experiences and case acceptanceWhen and why to switch marketing partners, and what metrics to trackApproaches to scaling new patient numbers with and without paid adsTools and tactics to streamline in-office workflow and finances, including offering patient financingEssential operational lessons from starting a practice from scratchProtecting your team and brand by confidently dismissing disrespectful patientsVision casting for long-term growth into aesthetics and full-mouth rehabilitationReady to upgrade your practice’s culture, patient flow, and growth? Hit play to learn exactly how Dr. Lewis is making it work, one intentional decision at a time. ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!Guest: Dr. Kelsi LewisPractice Name: Glow Dental Co.Check out Kelsi's Media:Practice: https://glowdentalco.com/ Instagram: https://www.instagram.com/kelsilewisdds/ ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  8. 18 May

    From Stolen Idea to Media Win: A Founder’s Lesson in Fast Action | David Jenyns | FF

    Have you ever felt devastated when someone beat you to a brilliant idea? In this episode of Fail Forward, David Jenyns talks about his venture of the Melbourne Cricket Ground (MCG) wood sale and how it got hijacked by a stranger who went on to become a close friend. While you unwind the twist and turns in his story, you'll realize how acting quickly on your ideas can prevent others from beating you to the punch. This episode provides concrete proof that it's not about who came up with the idea first; it's about who took the initiative and executed it effectively. Dive in to learn about turning disappointments into wins and even long-term friendships! ‍ ‍ Listen to David's Other Episodes Here:302: David Jenyns | SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems – The Dental Marketer Podcast Conquer Resistance: Empower Your Team with Effective System Strategies | David Jenyns | MME – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

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About

dental marketing ideas and strategies to attract quality patients to dentist.

Information

  • Creator
    Michael Arias
  • Years Active
    2016 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    The Dental Marketer

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