The Trade Talks

Roger Wakefield

With over 1.25 million subscribers, 42 year plumbing veteran Roger Wakefield discusses life in the skilled trades with blue collar industry veterans.

  1. 25 APR

    Aoife Roche The AI Queen and her impact on the future of the Trades: The Trades Talks #222

    Welcome to The Trade Talks Podcast, where we celebrate the blue-collar trades and everything they stand for! Join us every other Saturday for the Trade Talks Podcast and every Wednesday from 3-4 PM for the Trade Talks Live as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed. Don't miss this hour of insights, inspiration, and practical advice! In this episode, we learn what happens when a former fitness model pivots into AI—and ends up helping plumbers, roofers, electricians, and HVAC pros dominate their industries? In this episode of The Trade, Roger Wakefield sits down with AI systems expert Aoife Roche to break down how artificial intelligence is transforming the skilled trades—and why those who adapt now will win big. They dive into: Why the trades are some of the most "AI-proof" careers How AI can become the cheapest (and most powerful) employee in your business The future of marketing for plumbers, roofers, and contractors AI influencers, automated content, and scaling your brand faster than ever The death of traditional SEO and the rise of Answer Engine Optimization (AEO) Real-world examples of cutting lead costs and increasing revenue using AI Why ignoring AI today could cost you your business tomorrow Aoife shares how she went from fitness and modeling to building cutting-edge AI systems that can create full courses, ads, and marketing campaigns in days—not months.

    1hr 7min
  2. 11 APR

    Starting plumbing in his 40's #221 Ben Friedman

    Welcome to The Trade Talks Podcast, where we celebrate the blue-collar trades and everything they stand for! Join us every other Saturday for the Trade Talks Podcast and every Wednesday from 3-4 PM for the Trade Talks Live as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed. Don't miss this hour of insights, inspiration, and practical advice! n this episode of The Trade, Roger Wakefield sits down with a seasoned plumber who went from the mortgage industry to the trades out of necessity—and built a career that led him to serve on the Texas plumbing board, influence regulations, and help grow a successful business. They dive into: Starting a plumbing career later in life (and why it's NOT too late) The reality of working your way from apprentice to master plumber How a family plumbing business grew into a high-revenue operation The difference between transactional vs. relationship-based service How plumbers can earn $100K–$175K+ (and what it really takes) Why soft skills and communication matter just as much as technical ability Behind-the-scenes insights into plumbing laws, licensing, and the Texas board The truth about tunneling, training, and the future of the trade If you've ever thought about leaving a desk job for the trades—or you're already in plumbing and want to level up—this conversation is packed with real-world insight you won't hear anywhere else. 👉 Whether you're 20 or 50, this episode proves it's never too late to build a successful career in the skilled trades.

    1hr 7min
  3. 28 MAR

    The Importance of Education in the Trades The Trade #220 Mike Duncan

    Welcome to The Trade Talks Podcast, where we celebrate the blue-collar trades and everything they stand for! Join us every other Saturday for the Trade Talks Podcast and every Wednesday from 3-4 PM for the Trade Talks Live as we dive into national news, review trade websites, and share tips on mindset growth to help you succeed. Don't miss this hour of insights, inspiration, and practical advice! In this episode, we sit down with Mike Duncan, Master Plumber and owner of Duncan Plumbing Solutions in Waxahachie, Texas, to talk about his journey into the trades—and why plumbing is more than just a job… it's a profession. From struggling in school and being told he wasn't "college material," to building a successful career in plumbing, Mike shares how persistence, mentorship, and real-world experience shaped his path. We dive into the realities of starting out in the trades, the importance of learning from the right people, and how mindset can make or break your career. We also discuss the reality of running a trades business — the ups and downs of cash flow, the importance of trust and honesty with customers, and why the skilled trades (especially plumbing) are in huge demand right now. If you're a plumber, contractor, trades professional, or homeowner who wants to understand how water damage claims, mold remediation, and restoration actually work, this episode is packed with valuable insights. Whether you're in plumbing, automotive, HVAC, electrical — or you're a young person trying to figure out your path — this conversation shows how powerful the trades can be when you commit to excellence. The trades aren't a backup plan. They're a wealth-building plan. If you're in the trades (or thinking about it), drop a comment below and tell us: 👉 What made you fall in love with your craft? And if you got value from this, make sure to like, subscribe, and share it with someone who needs to hear this message. Let's build the next generation of skilled trades professionals the right way. — Roger Wakefield

    1 hr

About

With over 1.25 million subscribers, 42 year plumbing veteran Roger Wakefield discusses life in the skilled trades with blue collar industry veterans.

You Might Also Like