eCommerce MasterPlan

eCommerce Podcast Network
eCommerce Podcast Network
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Trying to work out how to acquire more customers?  Need to improve customer retention?  Or just looking for some reassurance you’re on the right track?  That’s what the eCommerce MasterPlan is here for.  Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.  Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.  Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

  1. 1 day ago

    How Pearl Paradise Uses Livestream Shopping to Generate $100K in Sales

    Jeremy Shepherd is the founder and CEO at Pearl Paradise, designers, manufacturers, and sellers of pearl jewellery. Founded in the 1990s they now sell primarily via their Shopify store and also from a showroom in Los Angeles, now turning over 8 figures a year.    Jeremy joins Chloe to share how Pearl Paradise uses its own website and email-driven livestreams to generate an average of $100,000 in sales per session. He reveals how to create a successful live shopping experience built around genuine expertise, customer trust, exclusive access, and products people can't find anywhere else.    Hit PLAY to hear:  💰 How Pearl Paradise generates around $100K in sales per livestream 🎥 Why live video helps customers buy high-value products online 🤝 The surprising reason authenticity beats manufactured urgency 🦪 How rare pearls and special guests turn livestreams into must-watch events 💬 How a simple “It's Mine” system turns viewers into buyers 📈 How often to livestream – and how to make each event count   Key timestamps to dive straight in:  [03:16] Starting a jewelry business on eBay  [06:45] Customizing Pearl Jewelry Orders  [11:13] Lack of pearl grading standards  [15:32] Launching deals.today.com website  [16:34] Managing eCommerce for NBC Universal  [21:22] Upcoming international travel plans  [23:47] Livestream sales format and speed  [28:57] Challenges of marketing to Univision's audience  [32:30] Choosing show format for streams  [34:58] Setting up live streaming process  [37:19] Listen to Jeremy’s Top Tips!    WAX - Get your free personalised demo, and 2 months free >>> https://ecmp.info/wax  Full episode notes here: https://ecmp.info/620  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    How Pearl Paradise Uses Livestream Shopping to Generate $100K in Sales

  2. 2 Nov

    3 Critical Ways AI is Changing eCommerce in Practice with Tarek Müller from ABOUT YOU

    Tarek Müller is the Co-Founder and Co-CEO of ABOUT YOU, one of the largest online retailers for fashion and lifestyle in Europe, and Co-Founder of SCAYLE, one of the world’s fastest growing enterprise commerce platforms.   In this episode, Tarek shares a practical look at how AI is changing eCommerce, from AI-generated content and personalized product imagery to the future of shopping agents and the growing need to consolidate internal AI tools. He also reveals what his experience at ABOUT YOU has taught him about where AI can deliver real growth, not just cost savings.    Hit PLAY to hear these 5 big wins:  🤯 How AI content delivered a 10% conversion uplift for About You 💰 Why AI imagery can cost 90% less than traditional production 👗 How AI can personalise models, styling and product content at scale 🤖 Why shopping agents may not take over eCommerce anytime soon 🛒 Which purchases are most likely to move to AI shopping agents first 🔗 Why having too many disconnected AI agents could be creating more work, not less   Key timestamps to dive straight in:  [06:29] AI content as a growth lever  [07:16] Investing in editorial content  [11:14] AI's performance advantage explained  [14:23] Launching SCAYLE Studios software  [20:06] Discussing internal agent consolidation  [21:53] AI agents managing online shops  [24:16] Listen to Tarek’s Top Tips!  [31:52] Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS https://www.scayle.com/studios/          Full episode notes here: https://ecmp.info/619    Episode sponsored by SCAYLE. Get FREE 50 credits today at SCAYLE STUDIOS https://www.scayle.com/studios/ WAX - Get your free personalised demo, and 2 months free >>> https://ecmp.info/wax --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 Critical Ways AI is Changing eCommerce in Practice with Tarek Müller from ABOUT YOU

  3. 26 Oct

    How Carwow Uses AI to Test, Learn, and Scale Faster

    Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In 2024 they grew 50% with nearly £3 billion worth of cars bought on the site, and £1.8 billion of cars listed for sale through the Sell My Car service.    Roman is back on the show to share how Carwow is using AI across the business, from speeding up experimentation to building smarter, more reliable workflows. We explore what happens when AI moves from a useful tool to a core part of how an eCommerce team works – including the surprising impact on workload, productivity and growth.    Hit PLAY to hear:  🤖 How Carwow got its teams experimenting with AI at scale ⚡ Why AI has taken Roman’s team from 10 projects to 50 🛠️ The secret to making AI tools actually useful: the “harness” 💷 Why you should NOT let AI directly control your Google Ads 🚀 How AI can make eCommerce testing 10x cheaper 🧠 The surprising downside of AI: why doing more can leave teams more exhausted   Key timestamps to dive straight in:  [05:31] One-on-one adoption strategy  [09:00] Consolidating AI Tools at Work  [11:25] Choosing the right tools for teams  [14:47] Discussing sustainability and resource use  [17:08] Using AI for different tasks  [22:42] Evaluating the idea process  [23:17] Mental exhaustion from constant AI work  [25:04] Listen to Roman’s Top Tips!    WAX - Get your free personalised demo, and 2 months free >>> https://ecmp.info/wax Full episode notes here: https://ecmp.info/618 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    How Carwow Uses AI to Test, Learn, and Scale Faster

  4. 19 Oct

    Agentic Marketing – How to Make It Work for You

    Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support eCommerce brands to do more powerful marketing.    In this episode, Phil and Chloe explore how agentic AI can help eCommerce teams implement more of their marketing strategy, analyse data faster, and uncover new opportunities for growth. They also discuss what separates the businesses getting real value from AI from those still using it for basic tasks.    Hit PLAY to hear these 5 big wins:  🤖 Why agentic AI is more than just generating better copy 📈 How AI could help you implement 75–80% of your marketing strategy 🔍 The overlooked power of AI for faster, deeper data analysis 🔗 Why connecting multiple data sources can unlock new growth insights 🧠 The mindset that separates AI experimenters from AI leaders ⚡ How to turn AI's speed into a real eCommerce growth advantage   Key timestamps to dive straight in:  [04:48] Adapting eCommerce Tactics  [06:42] Trusting autonomous marketing systems  [11:32] Using AI in marketing strategies  [13:27] Evolution of abandoned cart campaigns  [18:48] Using AI for data tasks  [21:48] Integrating diverse data for insights  [23:14] Listen to Phil’s Top Tips!  [31:55] Episode sponsored by Manago AI. Get a demo or free trial today at https://manago.ai/         Full episode notes here: https://ecmp.info/617    Episode sponsored by Manago AI. Get a demo or free trial today at https://manago.ai/   --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    Agentic Marketing – How to Make It Work for You

  5. 12 Oct

    Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers

    Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store.    In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes.    Hit PLAY to hear:  🚀 How JOMO Club grew beyond its subscription box 🔍 Why product discovery can become a powerful growth strategy 📈 How to adapt your eCommerce strategy as your market matures 🎪 5 ways to make your next eCommerce event more successful 💰 How to track the real ROI of in-person events 🔄 Why combining digital and physical touchpoints can drive growth   Key timestamps to dive straight in:  [04:48] Starting JOMO Club and eCommerce  [08:21] Running the business with family  [13:30] Transitioning to Virtual Events  [15:04] Engaging and effective trade show presence  [19:22] Setting up versatile event spaces  [22:14] Listen to Gemma’s Top Tips!    Full episode notes here: https://ecmp.info/616 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers

  6. 5 Oct

    How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace

    Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and in 2025 had over 265,000 buyers spending £23million via their platform.  In this episode, Liat shares how DeviantArt is turning its huge community of artists and art lovers into a thriving creator economy, while keeping the community at the heart of the business. She also reveals how they approach monetisation, global expansion and AI without losing sight of their core values.  Hit PLAY to hear:  🎨 How DeviantArt turned a huge community into a thriving marketplace 💰 Why DeviantArt removed programmatic ads to put creators first 📈 The “stairway to growth” helping creators unlock new revenue streams 🔄 Why 55%+ of first-time buyers return to the same creator 🌍 How DeviantArt is tackling global growth through localisation 🤖 DeviantArt’s practical approach to AI-generated art  Key timestamps to dive straight in:  [04:37] Balancing community and eCommerce  [08:22] Supporting creators with new sales options  [10:44] Supporting Artists on DeviantArt  [15:27] Community growth and creator tools  [18:47] Expanding localization efforts  [23:44] AI art policies and user options  [26:43] Listen to Liat’s Top Tips!  [36:17] Episode sponsored by DeviantArt. Find out more here >>> https://www.deviantart.com/         Full episode notes here: https://ecmp.info/615  Episode sponsored by DeviantArt. Find out more here >>> https://www.deviantart.com/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace

  7. 28 Sept

    Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology

    Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car parts now including far more categories like outdoor sports equipment, camping gear, and roof racks – all meaning they ship a whopping 25,000 orders a month on average.    Mick’s Garage has built its growth around keeping its technology and development in-house, allowing the team to experiment quickly with new verticals, improve the customer experience and test new ideas. In this episode, Ciaran shares how they approach AI, product data, international expansion and the operational challenges of running a 10-million-product eCommerce business.    Hit PLAY to hear:  🚀 How Mick’s Garage scaled to 25,000 orders a month 🛠️ Why custom tech became essential for 10M+ product listings 🌐 How dedicated websites helped unlock new growth opportunities 📈 The playbook for taking new verticals from paid ads to SEO growth 📦 Why Mick’s Garage moved away from direct supplier fulfilment 🤖 How they’re using AI to help customers find the right products   Key timestamps to dive straight in:  [04:30] Building custom eCommerce solutions  [07:06] Launch of dedicated UK website  [10:16] Launching and Growing New Verticals  [14:11] Revenue sources and supply chain management  [20:18] Efficient order processing system  [22:35] Using AI for customer engagement  [24:20] Listen to Ciaran’s Top Tips!    Full episode notes here: https://ecmp.info/614 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology

  8. 21 Sept

    Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill

    Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million, drove digital growth at Holland & Barrett, and took Bathroom Mountain from £0 to £40million in 18 months.    In this episode, returning guest Jay shares what he learned from leading Product Discovery at Next, from getting the foundations of product data right to using AI and search insights to uncover new growth opportunities. He also explains how eCommerce teams can make product discovery work harder across SEO, PPC, onsite search and the wider customer journey.    Hit PLAY to hear:  🔎 Why product discovery is now much bigger than onsite search 📊 The 20% of product attributes that deserve your attention 🤖 How AI can uncover valuable insights hidden in search data 🛍️ Why better product data should come before better tech 📈 How to turn emerging product trends into SEO and sales opportunities 🧹 The surprising reason you should regularly clean up your search rules   Key timestamps to dive straight in:  [03:09] AI in product discovery  [06:16] Dealing with data silos  [10:34] Using AI to analyze search data  [14:42] Improving search and utilizing chatbots  [16:27] Choosing the right chatbot provider  [19:26] Leveraging domain authority for SEO  [23:33] Listen to Jay’s Top Tips!    Full episode notes here: https://ecmp.info/613  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill
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Trying to work out how to acquire more customers?  Need to improve customer retention?  Or just looking for some reassurance you’re on the right track?  That’s what the eCommerce MasterPlan is here for.  Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.  Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.  Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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