My Amazon Guy

Steven Pope
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 22 HR AGO

    Amazon Brand Stores are Becoming Way More Important for Sellers

    Send us a text Amazon has rolled out a new "brand store quality rating" metric for 2026, indicating a shift in focus for the platform. This new system measures brand store dwell time and sales, providing key performance indicators for sellers. Understanding these metrics is crucial for optimizing your amazon store and boosting sales performance. Learn how to leverage this new rating to improve your online business and master selling online. Take control of wasted ad spend, book a strategy call to structure your campaigns right: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #EcommerceMarketing #PPCStrategy #ProductVariations -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Should You Advertise Every Variation? 00:19 - ASINs and Parentage Setup Example 01:01 - Why Targeting Strategy Matters 01:24 - Campaign Setup Using Similar Products 02:11 - High Relevancy Keyword Examples 02:49 - Why Multiple ASINs May Show at Once 03:49 - When to Segment by Keyword Specificity 04:09 - Keyword Example: Black T-Shirt Campaign 05:01 - Relevancy and Variation-Specific Targeting 06:06 - Control Your Targeting for Better Results ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min

  2. 1 DAY AGO

    How to Build a Real Brand with Niche Products That Actually Sell

    Send us a text This video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival. We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful. Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu #BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Passion is What Gets You Through the Dark Times   01:15 - UltraPoi Founder Intro and Brand Start   02:30 - What Is Poi and Flow Arts?   04:40 - Learning Curve: From Hobby to Flow State   06:00 - Pandemic Growth and Hobby Culture   07:35 - Selling What You Know vs. Just Selling   08:30 - The Struggles of Outsourcing Brand Understanding   10:00 - Authenticity and Lifestyle Brands Matter   12:00 - The Danger of Trend-Only Products   13:30 - Real Problems Ecommerce Brands Face   15:00 - Amazon Effects on Small Brands   16:30 - Website vs. Amazon Balance for Brands   17:30 - How Amazon Raised the Ecom Standard   18:15 - The Garage Origin Story of UltraPoi   20:00 - Customer Journey: Cheap First, Quality Next   22:00 - Inventing Better Products as a User   23:15 - From LED Hacking to Real Product Dev   25:10 - Reaction at Music Festivals to Product   27:00 - UltraPoi’s Unplanned Demand Surge   28:10 - Starting Small With One Hero Product   30:00 - Scaling Slowly and Building Customer Base   31:40 - Hype Before You Launch: Tease the Product   33:10 - Words of Wisdom for Brand Owners ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    34 min

  3. 3 DAYS AGO

    The Truth About Vine Reviews Every Seller Needs to Know

    Send us a text We address an Amazon FBA Review challenge where international product reviews did not fully transfer, impacting the overall star rating and review count. This situation highlights issues related to how to get reviews on Amazon when selling across different regions. Understanding these nuances is key for any Amazon product review channel looking to maintain consistent product perception globally. Many sellers notice rating differences when moving reviews from one Amazon marketplace to another. Vine reviews are often flagged or filtered, causing review gaps and inaccurate product ratings. Learn how review content, Amazon’s filters, and platform limitations affect Vine ratings, review removals, and brand reputation across regions. Fix rating issues before they wreck your brand, book a strategy call with an expert today: https://bit.ly/4jMZtxu #AmazonReviews #VineProgram #AmazonRatings #ReviewRemoval #amazonvinereviews -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Why Amazon Reviews Don’t Match Across Countries 00:37 - How AI Can Help Cross-Check Missing Reviews 01:02 - Should You Trust Vine? Honest Thoughts from a Seller 01:41 - Vine Program Went Down: What It Means for You 02:24 - Data Shows Vine Ratings Average 3.9 Stars 03:02 - Why Vine Reviews Might Hurt Your Brand 03:40 - How to Remove Unfair Amazon Reviews 04:12 - Review Removal Rules and 30-Day Limit 04:47 - Why 4.4 Stars Isn't Bad, But Under 3.8 Is Dangerous ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min

  4. 5 DAYS AGO

    Amazon PPC Country Filtering SOLVED | The Trick Sellers Miss

    Send us a text Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization. It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data. Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond. If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AmazonSeller #EcommerceAdvertising #FBA -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 – Amazon Ads platform changes and seller frustration 00:32 – Why missing country filters cause reporting problems 01:15 – Using the search bar to filter campaigns by country 01:53 – Viewing country-specific campaigns without switching accounts ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    2 min

  5. 6 DAYS AGO

    This is What Really Happens When You Change Your Amazon Bid

    Send us a text Wondering why your Amazon ads aren’t showing or why your product image disappeared? This video explains what really happens when you change your bid and how it affects impressions. If your main image says “not available” or you're dealing with packaging issues from multiple suppliers under one SKU, here's what to check before it turns into a bigger problem. Learn how Amazon handles bid adjustments, what to do when your main image fails to show, and how different packaging from multiple suppliers can confuse the FBA system. From troubleshooting a broken listing to understanding how bid changes impact your ad visibility, this walkthrough is built for active Amazon sellers running PPC and FBA in 2026 and beyond. Need help troubleshooting Amazon listing or PPC issues? Work with the team at My Amazon Guy: https://bit.ly/4jMZtxu #AmazonPPC #AmazonSellerHelp #FBAProblems #AmazonListingIssues #MyAmazonGuy  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Does Bid Affect Ad Rank or Impressions? 00:22 - Bid Changes Explained Like Driving 01:00 - Fixing “Image Not Available” in Inventory 01:48 - How to Tell If Your Listing Is Down 02:25 - What to Do If Amazon Image Fails 02:38 - Two Suppliers, One SKU: Packaging Conflicts 03:30 - What Amazon Actually Cares About in Packaging ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min

  6. 30/12/2025

    Every Amazon PPC Change in 2025 Sellers Need to Know Before 2026

    Send us a text Amazon PPC changes in 2025 reshaped how sellers manage ads, bids, targeting, and spend across the platform. This complete breakdown covers Amazon advertising updates, new ad formats, audience targeting, automation, and reporting changes. This video is a full wrap up of Amazon PPC news from 2025, explaining how sponsored products, sponsored brands, sponsored display, and video ads evolved throughout the year. It reviews new bidding rules, audience bid adjustments, off-Amazon placements, campaign automation, AI driven features, and changes that affect ad costs and performance. Sellers will learn how Amazon advertising shifted in 2025, what updates matter most for account structure, how new targeting options impact branded and non-branded campaigns, and what to prepare for heading into 2026 based on platform changes and trends. If ad costs are climbing and performance feels unstable, it’s time to pressure-test the strategy before margins disappear: https://bit.ly/3ZlHh6G  #AmazonPPC #AmazonAdvertising #AmazonSeller #myamazonguy  #amazonppctips  ------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:41 – Sponsored Products Ads Outside Amazon 03:36 – Audience Bid Adjustments for Self Targeting 06:45 – Automated Bid Rules and Target Harvesting 12:33 – Major Campaign Setup Changes Sellers Miss 13:52 – Amazon Ads on TV and Streaming Platforms 15:27 – B2B Targeting for Amazon Business Buyers 17:25 – New State Taxes Impacting Amazon Ad Costs 20:08 – Amazon Marketing Cloud Access for Sellers 24:55 – Sponsored Product Video Ad Format Update 27:54 – Unified Campaign Manager and Ad Automation 29:29 – AI Prompts and Rufus Integration in Ads 32:30 – Reserve Share of Voice for Brand Keywords 35:56 – New Amazon Ads Benchmarks and Reports ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    40 min

  7. 29/12/2025

    Top 10 Amazon A+ Content Hacks That Work

    Send us a text Amazon A+ content plays a major role in product visibility, click behavior, and conversion rate. This video explains how premium A+ modules, videos, product grids, and starbursts influence buyer decisions directly on the search and detail pages. Viewers will see how layout choices, image sizing, keyword placement, and module selection impact engagement and average order value. The video also explains why pushing competitor ads lower on the page can protect sales and improve shopper focus. This breakdown covers design structure, technical rules, and common mistakes sellers make when using enhanced content. It also explains why secondary images and proper formatting often matter more than adding new modules too early. Want to watch the videos? Here are the list: Top 10: https://www.youtube.com/watch?v=JF_0GIf9PA0&t=8s Top 9: https://www.youtube.com/watch?v=CRar6bsCzlw&t=1s Top 8: https://www.youtube.com/watch?v=PPwSNOPmVoE&t=3s Top 7: https://www.youtube.com/watch?v=Jz5nF-WL4-s Top 6: https://www.youtube.com/watch?v=OVBG9Lx0aok&t=1s Top 5: https://www.youtube.com/watch?v=k4l9drBvQFw&t=27s Top 4: https://www.youtube.com/watch?v=92DpEN5U1Ew&t=6s Top 3: https://www.youtube.com/watch?v=JBc4MGBO--Q&t=9s Top 2: https://www.youtube.com/watch?v=m45Cn7s2BZ0&t=1s Top 1: https://www.youtube.com/watch?v=9wzxxUdu5sg&t=99s If your listing gets traffic but not orders, it’s time to fix what shoppers actually see, get expert eyes on your pages now: https://bit.ly/4jMZtxu #AmazonAPlusContent #AmazonListingOptimization #AmazonConversionRate #AmazonSellerTips #AmazonBrandGrowth -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:05 – What premium A+ content adds to listings 00:34 – Starbursts that pull clicks on search pages 01:03 – Style name text vs product color variations 01:35 – Why video inside A+ content changes buying behavior 02:11 – Product modules that increase average order value 02:42 – Design choices vs technical rules in A+ content 03:07 – Image size mistakes that cause content suppression 03:27 – Using large grids to push competitor ads lower 04:01 – Why keywords must be added behind A+ images 04:26 – Fixing secondary images before building A+ content ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    5 min

  8. 26/12/2025

    Branded vs Non-Branded Keywords: Finding Your Real Target Audience

    Send us a text To continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding your search term report is crucial for effective keyword optimization and improving ad performance. Negating branded terms too early can limit your reach, especially if your growth depends on broad or competitor traffic. This walkthrough breaks down how to structure Amazon campaigns using non-branded keywords, portfolio setup, and audience targeting. Learn how to create smarter PPC campaigns, build high-value audiences, and decide when to move into DSP for scale. Struggling to scale beyond brand traffic? Get expert help to fix your ad setup and grow faster: https://bit.ly/4jMZtxu #AmazonAdvertising #PPCstrategy #AmazonCampaignTips #SponsoredDisplay #amazondsp  -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Amazon Crisis Kit: https://bit.ly/4maWHn0 TIMESTAMPS 00:00 - Why Competitor Campaigns Aren’t Enough 00:16 - Negating Brand Terms Too Early 00:45 - Using Portfolios for Better Ad Structure 01:27 - Creating Unbranded vs. Branded Campaigns 01:58 - Finding Targets with Cerebro 02:14 - How to Negate Keywords Correctly 02:30 - Broad Match Strategies with Top Competitors 03:13 - When to Pitch DSP 03:20 - Sponsored Display Results and ROI 03:39 - Targeting High-Value Audiences 04:05 - Retargeting with Added-to-Cart Viewers 04:19 - Bringing in New-to-Brand Customers 05:03 - Segmenting High-Value Category Buyers 05:38 - When to Scale to DSP Campaigns ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min
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About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.8K
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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