My Amazon Guy

Steven Pope
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 5 HR AGO

    Grow Your Sales w/ This Subscribe and Save Dashboard Change

    Send us Fan Mail Amazon Subscribe and Save dashboard data shows reorder rate, customer lifetime value, and seller funding trends. Sellers can use subscription reports, inventory planning, planned units, and planned sales to avoid missed orders. This walkthrough explains how repeat purchases, cancel rates, and subscription data can help CPG brands plan better. Stop guessing why repeat buyers are not turning into subscribers, get a real Amazon account review and build a plan before sales slip: https://bit.ly/4jMZtxu #AmazonSubscribeAndSave #AmazonSellerCentral #AmazonFBA #AmazonSellers  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon Subscribe and Save Dashboard Update 00:54 - Reorder Sales vs Subscribe and Save Sales 01:42 - Share of Total Units From Reorders 02:53 - Active Subscriptions Year Over Year 03:17 - Customer Lifetime Value by Segment 04:40 - Average Reorders Per Subscriber 05:49 - Seller Funding and Signup Data 06:28 - Subscription Deliveries and Cancel Rate 07:46 - Subscription Inventory Planning 08:36 - Planned Sales and Cash Flow 09:14 - Seller Funding Strategy for More Subscribers ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    10 min

  2. 3 DAYS AGO

    How Top Amazon Sellers Scale Their Products (Full Episode)

    Send us Fan Mail Amazon scaling strategy starts with PPC data, AMC audiences, Rufus questions, listing content, conversion rate, and market share. This video explains how sellers can use Amazon Marketing Cloud, PPC metrics, search query reports, pricing, and product variations to grow sales. Learn how Amazon sellers can find broken ad funnels, improve listings, test prices, review product ceilings, and scale without wasting spend. If growth is stuck, ad spend is rising, or Amazon data feels messy, get a real scaling plan before wasted spend becomes the strategy: https://bit.ly/4jMZtxu #AmazonScaling #AmazonPPC #AmazonSellers #AmazonFBA #AmazonMarketingCloud Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon Scaling Roadblocks and Sales Growth 00:53 - AMC Audiences for Amazon Scaling 02:14 - Building Custom AMC Audiences 03:35 - Competitor ASIN Audience Targeting 05:00 - Time Frames and Shopper Segments 06:25 - Audience Queries and Market Share 08:25 - AMC Availability and Playbook Questions 09:23 - Why Custom Audiences Help PPC 10:30 - Rufus Questions for Listing Content 12:06 - Answering Customer Questions on Listings 13:37 - Rufus Use and Review Data 15:09 - PPC Strategy Gaps and ROI 17:18 - Shopper Behavior Chain in Ads 18:30 - CPC, ACoS, Ranking, and TACoS 20:34 - Finding Strong PPC Traffic Chains 22:00 - Sponsored Brand and Sponsored Product Gaps 24:46 - Finding the Product Sales Ceiling 27:34 - Market Size and Product Limits 31:29 - When to Launch the Next Product 35:51 - Combining Similar Product Variations 39:17 - Product Performance Metrics to Review 44:42 - SEO Phase Three and Rufus Strategy 49:44 - Shopify, Amazon, and Branded Search 54:57 - Pricing, Conversion Rate, and Testing 56:20 - Splitting Large Color Variations 59:23 - Isolating High Performing PPC Clusters 01:01:19 - Testing Campaigns Without Breaking Winners ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    1hr 3min

  3. 4 DAYS AGO

    How to Build an AI-Ready Workforce Without Losing Talent

    Send us Fan Mail This discussion centers on fostering a workplace culture where employees are empowered to use ai automation to replace aspects of their roles, ultimately boosting employee productivity. The goal is to prepare for the future of work by equipping staff with advanced ai skills, leading to significant business growth. Leadership plays a crucial role in implementing these strategies effectively. Stop guessing which Amazon PPC tasks should be automated. Get a real growth plan before bad bid rules drain your ad budget: https://bit.ly/4jMZtxu #AmazonPPC #AmazonSellers #AmazonFBA #PPCAdvertising #aiforbusiness  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - AI Culture for Growing Teams 00:34 - What to Automate First in Business 01:19 - Amazon PPC Macros and Bulk Sheets 02:18 - Why PPC Automation Breaks Often 03:20 - AI Bid Rules for Bulk Sheet Changes 04:02 - SEO Tasks AI Can Handle 05:07 - Teaching Staff to Use AI Well ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    6 min

  4. 5 DAYS AGO

    Will AI Take Amazon PPC Jobs Next?

    Send us Fan Mail  Kevin Sanderson discusses the future of work and the impact of artificial intelligence on employment. He addresses concerns about ai job replacement, emphasizing the need for strategic thinking to remain relevant in the evolving landscape. This video offers career advice for navigating the changes brought by ai news and trends. Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #AmazonSellers #ArtificialIntelligence #MyAmazonGuy Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw  Support the show

    3 min

  5. 6 DAYS AGO

    Amazon PPC Launch Strategy | Auto Campaigns, Broad Campaigns & Rankings

    Send us Fan Mail This video breaks down the recommended approach for a successful Amazon product launch, focusing on initial ad campaigns. Learn how to set up your amazon ppc with auto and broad campaigns to understand search terms and drive incremental sales. The goal is to optimize your amazon advertising campaign strategy right from the start for effective amazon ppc optimization. If launch ads are eating budget without ranking gains, get a real Amazon PPC campaign plan before the next dollar gets spent: https://bit.ly/3ZlHh6G  #AmazonPPC #AmazonFBA #AmazonAds #AmazonSellers #AmazonProductLaunch Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - 5 Amazon PPC Campaigns for Launch 00:57 - Competitor ASIN Targeting Campaigns 01:28 - Low and Medium Budget Launch Plan 02:16 - Price Range and Competitor Research 03:14 - Brand Terms and PPC Structure 04:55 - Organic Rank and Search Term Placement 05:52 - Search Volume and 30 to 45 Day Ranking ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    7 min

  6. 4 MAY

    How One Niche Brand Exploded on Amazon Despite Market Pressure

    Send us Fan Mail Amazon business growth, niche brand growth, customer proof, Amazon sales strategy, and brand positioning shape this growth podcast case study. The video covers customer segments, sales channels, market pressure, buyer trust, Amazon listings, clear visuals, and how brands explain complex offers. Business owners can learn how proof, story, audience fit, and better positioning help a niche brand grow in a crowded ecommerce market. Stop letting weak positioning drain Amazon sales, get a growth plan built around buyer trust, better traffic, and cleaner conversion paths: https://bit.ly/4jMZtxu #AmazonBusiness #AmazonSelling #EcommerceGrowth #BrandGrowth #amazonsales  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Business Growth Hook From a Niche Brand 01:36 - Growth Podcast Guest and Brand Story 02:27 - Turning Rule Changes Into Market Position 03:03 - Using Proof to Build Buyer Trust 03:53 - How a Niche Idea Reached the Market 04:53 - Press Coverage That Moved Sales 06:01 - Solving a Clear Customer Pain Point 07:12 - Explaining Complex Offers Without Confusing Buyers 07:48 - Building Messages for Different Customer Segments 09:18 - Video Ads for Hard-to-Explain Brands 10:39 - Why Amazon Worked as a Sales Channel 11:30 - Storytelling Angles for Better Marketing 12:29 - Expanding Offers for Recreational Buyers 14:48 - Market Rules and Competitive Pressure 16:21 - Lessons From Regulated Markets 17:37 - How Rules Shape Growth Strategy ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    20 min

  7. 1 MAY

    Amazon Seller News April Recap Every Seller Should Watch

    Send us Fan Mail Amazon seller fees, FBA surcharge, Amazon Ads payment changes, and A+ content alt text updates are adding new pressure on margins. This April update covers fulfillment fee increases, credit card payment changes, retail proceeds billing, and seller account impact. It also explains why alt text indexing changes matter for Amazon SEO, A+ content, brand story modules, FAQs, and product ranking. Amazon fee changes, ad billing shifts, and A+ content updates can drain margin fast. Get a seller account review before the next update hits: https://bit.ly/4jMZtxu #amazonfbanews  #AmazonSellers #AmazonAds #AmazonPPC #ecommercetips  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon FBA Surcharge and Fee Pressure 01:12 - Why Seller Margins Are Getting Hit 02:04 - Amazon Ads Credit Card Payment Changes 03:18 - Retail Proceeds and Ad Billing Risk 04:24 - A+ Content Alt Text Indexing Change 05:40 - Why Alt Text May No Longer Help Ranking 06:52 - Brand Story, FAQs, and A+ Content Updates 08:05 - Seller Reaction to Amazon Payment Changes 09:18 - What Sellers Should Check in Seller Central 10:25 - Amazon Updates That Can Hurt Profit ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    11 min

  8. 30 APR

    Grow Your Amazon Brand Faster with the Right Team Behind You

    Send us Fan Mail Amazon brand management services explained for sellers looking to grow sales and improve PPC performance. This covers how Amazon agencies manage Seller Central, relaunch products, and handle ads for growth. Learn how switching providers and using full account management can improve Amazon sales results. Still managing everything alone and seeing slow growth? Get a full account breakdown and see what’s holding your sales back: https://bit.ly/4jMZtxu #AmazonFBA #AmazonPPC #AmazonBrand #EcommerceGrowth #amazonsellerssociety  Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Switching Amazon Service Providers 00:34 - Referral From Another Amazon Seller 01:24 - Help With Amazon Sales and Product Relaunch 02:11 - How Amazon Brand Management Works 03:06 - Brand Story and Conversion Rate Impact ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    4 min
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About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2026
  • Episodes
    1.9k
  • Rating
    Clean
  • Copyright
    © 2026 My Amazon Guy
  • Show Website
    My Amazon Guy

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