TCF Creator Chronicles

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Most crowdfunding campaigns are lost before they go live. TCF Creator Chronicles is where TCF's in-house specialists break down what actually determines campaign success: pre-launch strategy, PR, paid ads, influencer marketing, partnerships, and live-stage execution. One expert. One topic. Pure education. Episodes run 10–20 minutes. New episode every week.

Episodes

  1. 4 DAYS AGO

    How to Get Real PR Coverage for Your Crowdfunding Campaign (Without Paying for It) | Ep. 6

    Most founders think PR means paying an agency hundreds of thousands of dollars to get featured. The credibility that actually sells products on Kickstarter is earned, not bought. Episode 6 of TCF Creator Chronicles features Rosa Chibukhchyan, a PR expert breaking down how earned media really works in crowdfunding: why short-term PR strategies don't exist, what makes a product newsworthy enough for Forbes, Gizmodo, and Tech Radar, and how the right journalist relationships keep working long after your campaign ends. What this episode covers: - Why short-term PR strategies don't actually work in crowdfunding - The product-first principle - why your product writes the headline - What "newsworthy" actually means to top-tier journalists - Why innovation is the single biggest factor in earned media - The two-month minimum from outreach to published article - How top-tier coverage cascades to mid-tier media without extra outreach - Why PR builds traffic and domain authority instead of direct conversions - How PR coverage compounds when founders move from crowdfunding to e-commerce - Rosa's one piece of advice for every founder Episode length: 15 minutes New episodes every week. Season 1: Crowdfunding Foundations ▶️ Also on YouTube: https://bit.ly/4nhlHei 🍎 Follow us on Apple: https://apple.co/428ux4h 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

    15 min

  2. 30 APR

    How to Validate Demand Before Launching a Crowdfunding Campaign | Ep. 5

    Most crowdfunding campaigns fail because founders skip one thing - testing whether their product actually has demand. Episode 5 of TCF Creator Chronicles features Mushegh Hakobyan, Project Manager at TCF, breaking down how to validate demand before you launch from testing pain points and price sensitivity, to running reservation funnels, to using one specific survey question that doubled the daily sales of a $2M+ campaign. What this episode covers: - The two things that decide every crowdfunding campaign - demand and community - Why "no pain right now" means "no payment right now" - The 10% cost-per-reservation rule that proves you can scale your ad spend - How to read a 20%+ landing page conversion rate - The survey question Mushegh asks every backer that reveals hidden objections - How one feature change doubled daily sales mid-campaign - Why founders fall in love with their ideas and miss the painful problem - How to co-create with your community instead of guessing Episode length: ~30 minutes New episodes every week. Season 1: Crowdfunding Foundations 🍎 Follow us on Apple: https://apple.co/428ux4h 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

    31 min

  3. 23 APR

    How to Build a Crowdfunding Community on Social Media Before Your Launch | Ep. 4

    Content without the right audience is just noise. Most crowdfunding founders learn this too late - after launch day, when the posts are done but the backers aren't there. Albert breaks down how to build a community that actually converts before a campaign goes live. Episode 4 features Albert Arshakyan, TCF's Head of Social Media and Creative Strategist, breaking down why audience size without community trust produces nothing and what founders who actually convert their social media into campaign funding do differently. What you'll learn: - Why posting volume alone makes the trust problem worse - What community building in crowdfunding actually looks like vs. what most founders do - How to document your founder journey in a way that builds trust before a single ad runs - Why quantity beats quality for crowdfunding founders specifically and when that changes - What it actually takes to turn a follower into a backer - How social media connects to your full omnichannel strategy - ads, influencers, and PR - Why ghosting your DMs and comments is quietly killing your conversion - When to start building your community before launch and why most founders start too late - Why AI-generated content is hurting campaign trust right now - Albert's one piece of advice for every crowdfunding founder 🎧 New episodes every week. Season 1: Crowdfunding Foundations ▶️ Also on YouTube: https://bit.ly/4eDQJKP 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

    16 min

  4. 16 APR

    The Crowdfunding Planning Strategy Behind 7-Figure Kickstarter Campaigns | Ep. 3

    Most crowdfunding campaigns are decided months before launch day. Not by the product. By the planning behind it. Episode 3 features Yeva Gasparyan, TCF's Project Manager, breaking down how 7-figure crowdfunding campaigns are planned from setting realistic goals based on data, to pre-launch timing, to the mid-campaign strategy most founders never prepare for. What you'll learn: - Why most founders set their funding goal on ego, not data - The "mom test" and why skipping it cracks campaigns before launch - Why the middle of your campaign is the most dangerous stretch - What happens when your leads sit too long before launch - Why a big launch spike can't save a weak plan - Yeva's one piece of advice for every founder 🎧 New episodes every week. Season 1: Crowdfunding Foundations ▶️ Also on YouTube: https://bit.ly/483myc5 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

    22 min

  5. 9 APR

    The Hidden Rules of Crowdfunding PR That Most Founders Learn Too Late | Ep. 2

    Most founders think PR starts on launch day. Journalists have already moved on by then. Episode 2 features Artak Mkrtichyan, TCF's PR expert, breaking down the hidden rules of crowdfunding PR that most founders only discover when it's too late: timing, media selection, budget, and the one thing you can never control. What you'll learn: - Why starting PR on launch day is already too late- How journalists receive 500–600 pitches and only 10–20 get picked up - Why you don't need a budget to start doing PR- Top media vs niche media and which one actually converts - Why you have zero control over what journalists publish - Artak Mkrtichyan's one piece of advice for every founder 🎧 New episodes every week. Season 1: Crowdfunding Foundations ▶️ Also on YouTube: https://bit.ly/48BPCHL 🔗 Learn more about TCF: https://bit.ly/4dYO7a8 🔗 Follow TCF on LinkedIn: https://bit.ly/4bOKNgz

    20 min
  6. The 6-Month Rule: Why Partnership Timing Makes or Breaks Your Crowdfunding Campaign | Ep. 1

    2 APR

    The 6-Month Rule: Why Partnership Timing Makes or Breaks Your Crowdfunding Campaign | Ep. 1

    Most founders onboard a crowdfunding agency two or three months before launch. By then, the most critical decisions are already made and often made wrong. In Episode 1, Babken, TCF's Partnerships Manager, breaks down why six months is the threshold that separates prepared campaigns from ones that are already behind and what founders should actually be doing in that window. What you'll learn: — When to onboard a partner agency and why timing changes everything — The difference between collecting leads and actually qualifying them — Why a $1 reservation changes how you measure pre-launch demand — What a 4–5% vs 40% conversion rate tells you about your audience — Why your past customers might not be your next campaign's audience — The one piece of advice every founder needs before they launch 🎧 New episodes every week - Season 1: Crowdfunding Foundations ▶️ Also on YouTube: https://bit.ly/4mdiIDc 🔗 Learn more about TCF: https://bit.ly/4dYO7a8

    15 min
  • 6 Episodes

About

Most crowdfunding campaigns are lost before they go live. TCF Creator Chronicles is where TCF's in-house specialists break down what actually determines campaign success: pre-launch strategy, PR, paid ads, influencer marketing, partnerships, and live-stage execution. One expert. One topic. Pure education. Episodes run 10–20 minutes. New episode every week.

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