The Search Session

Advanced Web Ranking

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Marketing
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Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

2 days ago

Search Beyond the Blue Link: Agentic Commerce and LLM Readiness | Alex Moss

What happens when search is no longer just Google? In this episode of The Search Session, Gianluca Fiorelli is joined by UK-based digital strategist and technical SEO Alex Moss to explore how discovery is fragmenting across search engines, AI tools, and social platforms. They dive into agentic commerce, the evolving role of Schema, structured data, WebMCP, semantic drift, and whether GEO is simply the next phase of SEO or the start of something entirely new. A fast-paced conversation packed with practical insights into building websites that are ready for both people and AI agents. This is the 74th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:06) Meet Our Guest: Alex Moss(02:02) Is SEO Still SEO?(04:13) Search Behavior Is the Real Revolution(13:01) E-Commerce Protocols: ACP vs. UCP(19:09) The Central Role of Google Merchant Center(22:03) Structured Data & The True Purpose of Schema(30:54) LLMs.txt & Agent Navigation(36:59) WebMCP: Should SEOs Adopt It Today?(42:43) Vector Embeddings & Reducing Semantic Ambiguity(46:38) Blood and Graphs: Why Context Matters 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/agentic-commerce-llm-readiness Where to find Alex Moss LinkedIn: https://www.linkedin.com/in/alexmoss1/ X: https://x.com/alexmoss Website: https://alex-moss.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
27 Jul

Technical SEO for the Agentic Web | Alfonso Moure

What happens to SEO when websites are no longer built just for people? In this episode of The Search Session, Gianluca Fiorelli sits down with technical SEO consultant Alfonso Moure to explore how AI is reshaping search, crawling, e-commerce, and the web itself. From custom SEO tools and log file analysis to agentic commerce and AI-powered buying, Alfonso shares practical insights into why technical SEO, developer collaboration, and machine-readable websites are becoming more important than ever. If you want to understand where the agentic web is heading, this conversation is one to watch. This is the 73rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Alfonso Moure(01:45) AI Caught SEO Off Guard(07:55) Building Better SEO Tools with AI(14:40) Reading AI Crawlers in Server Logs(17:55) Communicating Business Value to Developers(25:05) Google's Agentic Strategy Is Accelerating(28:50) Will AI Agents Change How People Buy Online?(38:30) Why JavaScript May Become a Limitation(43:47) Will Websites Still Matter in an Agentic Future? 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-seo-for-agentic-web Where to find Alfonso Moure LinkedIn: https://www.linkedin.com/in/alfonsomoure/ X: https://x.com/ghostmou Website: https://www.alfonsomoure.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
20 Jul

Scaling SEO: Crawl Strategies, Image Optimization and Internal Search | Roxana Stingu

How do enterprise SEO, visual search, and AI really fit together? In this episode of The Search Session, host Gianluca Fiorelli is joined by Roxana Stingu for a conversation that goes beyond traditional SEO and into the intersection of engineering, product thinking, business strategy, and user behavior. They explore why AI search isn't as new as it seems, how internal site search can uncover valuable SEO insights, what changes when managing crawl and internal linking at enterprise scale, and why image and visual search are becoming increasingly important for visibility and conversions. The discussion also covers multimodal search, automation, and the role SEO communities play in helping professionals learn, grow, and build confidence throughout their careers. Whether you're working on enterprise websites, technical SEO, or preparing for the future of AI-powered search, this episode offers practical insights into how modern search really works at scale. This is the 72nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Roxana Stingu(06:30) Internal Search as SEO Intelligence(10:10) The Engineering and Business Reality of Bot Crawling(16:28) Adopting a Product Mindset in Enterprise SEO(19:18) Alamy: The Intersection of E-commerce, Marketplace, and SaaS SEO(23:10) Image Search as a Conversion Channel(28:40) Ensuring Cosine Similarity Between Copy and Images(33:24) Visual Query Fan-Out: How AI Search Expands Beyond Text(36:25) How Search Engines Decide Which Images to Understand(39:54) Crawling and Indexing Millions of Images at Enterprise Scale(43:02) "Constructive Laziness" and Smart Automation(49:26) The Professional ROI of Communities and Industry Awards 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/scaling-seo-crawl-strategies-image-optimization-internal-search Where to find Roxana Stingu LinkedIn: https://www.linkedin.com/in/roxana-stingu/ X: https://x.com/ Website: https://www.alamy.com Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
13 Jul

Technical Branding and Video Signals for AI Search | Myriam Jessier

Can AI really understand your brand, or is it just guessing? In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands. From technical branding and brand-owned content to multimodal search, visual signals, and why video is becoming one of AI’s richest sources of truth, Myriam explains what brands need to do to improve visibility and reduce AI hallucinations. If you want to understand how AI decides what to cite, recommend, and remember, this conversation is a must-watch. This is the 71st episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:06) Meet Our Guest: Myriam Jessier(01:40) How Search Keeps Repeating Itself(10:20) From Technical SEO to "Technical Branding"(15:24) How Visuals Shape AI Understanding(22:21) Video as the Canonical Source of Truth(25:56) Video Optimization Beyond Schema(33:29) Fandom, Lore, and the Problem of Consensus(36:45) How Familiarity and Brand Depth Drive AI Recommendations(49:25) Understanding "Brand Depth" 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/technical-branding-and-video-signals-for-ai-search Where to find Myriam Jessier LinkedIn: https://www.linkedin.com/in/myriamjessier/ X: https://x.com/myriamjessierWebsite: https://www.neurospicy.agency/ Website: https://myriamjessier.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
6 Jul

From Product-Led SEO to Agent-Led Search | Eli Schwartz

Have AI and AEO really changed SEO as much as everyone claims? In this episode of The Search Session, Gianluca Fiorelli sits down with Eli Schwartz to unpack what’s actually happening in search. Rather than replacing traditional SEO, AI is reshaping how people discover information, how AI agents interact with websites, and why brand has become a critical visibility signal. From agent-led search and multimodal experiences to international SEO and the evolving role of informational content, Eli explains why this may be the most exciting time in SEO—and why skilled practitioners are more valuable than ever. If you want to separate AI hype from real strategic shifts, this conversation is a must-watch. This is the 70th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:07) Meet Our Guest: Eli Schwartz(02:58) What AI Actually Changes in SEO(13:49) How Agent-Led Search Changes SEO(21:07) Why SEO Must Serve Both Humans and Agents(25:03) Informational Content with a Business Purpose(31:18) The Ceiling and Floor of SEO Brand Power(39:12) Rethinking SEO for Multimodal Discovery(45:20) International SEO Challenges in the Age of AI(52:30) Life Beyond SEO: Travel, Curiosity, and Creativity 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/product-led-seo-ai-agent-search Where to find Eli Schwartz LinkedIn: https://www.linkedin.com/in/Schwartzze/ X: https://x.com/5le Website: https://www.eliSchwartzz.co/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
29 Jun

Digital PR Done Right: Earned Media Strategies and Human-First Pitching | Britt Klontz

How is digital PR evolving in the age of AI search? In this episode of The Search Session, Gianluca Fiorelli sits down with PR consultant Britt Klontz to explore how earned media is shaping AI visibility, why quality pitching matters more than ever, and what it takes to build real trust with journalists. From AI-assisted workflows to the growing value of subject matter experts, Britt breaks down what’s changing in PR and what still depends on human connection. They also dive into resilience, community, and why investing in yourself is just as important as investing in your clients. This is the 69th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:06) Meet Our Guest: Britt Klontz(01:58) How AI is Raising the Bar for PR(07:48) How Britt Uses AI in Her Digital PR Workflow(10:55) Spotting AI-Generated Corporate Speak(14:41) How PR Measurement is Changing in AI Search(20:11) Combatting Pitch Fatigue and Getting Creative with Content(24:36) How to Make PR Campaigns Last Longer(28:44) Building Authentic Relationships with Journalists(32:31) Why Rejected Pitches Aren’t Always Lost Opportunities(36:06) The Power of Networking, Communities, and Serendipity(41:28) Celebrating Small Wins and Tracking Success(45:33) From Journalism Dreams to Digital PR Reality 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/digital-pr-pitching-and-earned-media-strategies Where to find Britt Klontz LinkedIn: https://www.linkedin.com/in/brittklontz X: https://x.com/Britt_Klontz Website: https://vadacommunications.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroSApple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
22 Jun

Evolving Search into Human Experience Optimization | Laura Iancu

What does search success look like when rankings are no longer enough? In this episode of The Search Session, Gianluca Fiorelli sits down with Laura Iancu, international SEO and AI search consultant, to explore how SXO is reshaping modern search. From user behavior and entity building to legal content, omnichannel visibility, and LLM discovery, Laura breaks down what it takes for brands to stay trusted, visible, and relevant in a search landscape that’s becoming more human and less tied to Google alone. A sharp, wide-ranging conversation on where SEO is heading next. This is the 68 episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: 00:07 Meet Our Guest: Laura Iancu03:29 AI Fatigue and the Challenge of Keeping Up08:04 Diversity and Gender Dynamics in the Tech Community10:47 From Web Design to Search Experience Optimization (SXO)17:15 Auditing a Page for SXO Across Global Markets21:11 Brands, Knowledge Graphs, and Proprietary Terms27:44 The Unexpected SEO Value of Legal and Policy Pages31:51 Omnichannel Search and the Future of Brand Visibility39:27 Can AI-Powered PR and Outreach Go Too Far?43:23 The Great Misunderstanding of Content Chunking48:17 Beyond Search: Getting to Know Laura Iancu 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/sxo-human-search-experience-optimization Where to find Laura Iancu LinkedIn: https://www.linkedin.com/in/laura-iancu-seo/ Website: https://searchpedia.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking
15 Jun

SEO Under Pressure: What's Actually Happening to the Industry Right Now | Daniel Foley Carter

Is SEO facing its biggest disruption yet? In this episode of The Search Session, Gianluca Fiorelli sits down with UK-based SEO specialist Daniel Foley Carter to explore how AI Overviews, declining click-through rates, and Google's evolving search ecosystem are reshaping the industry. Daniel shares why trust, links, and brand signals remain critical for visibility, how to assess the impact of core updates, and what Google's increasing focus on de-indexing low-value content means for the future of SEO. The conversation also takes a candid turn, touching on burnout, uncertainty, and staying grounded in a rapidly changing profession. This is the 67th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode: (00:06) Meet Our Guest: Daniel Foley Carter(02:13) AI Hype and the Slowdown in SEO Client Business(10:52) From Traditional Search Engines to Rapid Content Consumption(19:05) How Trust Signals Define AI Overview Visibility(26:52) Link Relevance vs. Link Quality(31:09) Google’s Indexing Strategy and Content Evaluation (35:12) The HCU Impact: Purging Commodity Content(43:58) What Daniel Checks After a Google Core Update(47:04) The Mental Health Crisis in SEO 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/the-seo-industry-under-pressure Where to find Daniel Foley Carter LinkedIn: https://www.linkedin.com/in/daniel-foley-assertive/ X: https://x.com/foley_seo Website: https://www.danielfoley.co.uk/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform: YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

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Advanced Web Ranking
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