Empire

Blockworks
Empire

Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto industry. We release two episodes per week: guest interviews on Tuesday and a weekly roundup on Friday.

  1. 3 HR AGO

    Inside Baseball of Building a Crypto Brand | Austin Federa & Ekram Ahmed

    In today's episode Austin Federa (Head of Strategy at Solana Foundation) and Ekram Ahmed (CMO of Celestia) - break down what actually works in crypto marketing. They discuss why Web2 marketing principles fail in crypto, reveal how Solana and Celestia developed their distinct narrative positions, and explain what most projects get wrong about crisis communications and community building. The conversation covers everything from the "modular vs monolithic" narrative war to why marketing agencies rarely work in crypto. Thanks for listening! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Ekram: https://x.com/ekrahm Follow Austin: https://x.com/austin_federa Follow Jason: https://x.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7ww Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Timestamps: 00:00 Introduction 04:54 Crypto vs Web2 Marketing 10:29 Creating a Brand in Crypto 36:44 Building Narratives 43:56 Genius of Modular 52:07 When to Pivot? 58:09 Hiring Marketers 01:09:58 Crisis Management 01:19:21 Value of KOLs - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

    1h 26m
  2. Inside Crypto's First Breakout Game: Off The Grid | Theodore Agranat, Gunzilla

    2 DAYS AGO

    Inside Crypto's First Breakout Game: Off The Grid | Theodore Agranat, Gunzilla

    In today's episode Theo from Gunzilla Games joins us to break down how Off The Grid became web3's first successful AAA game, reaching over 8.3 million players in just weeks. We explore the 5-year, $100M journey of building the blockchain enabled battle royale game. Theo shares insights on their custom Avalanche chain, battle pass monetization strategy, and vision for building the "Nintendo of web3" through their Gunzilla gaming ecosystem. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Theodore: https://x.com/theodoreagranat Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7ww Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork - - It's time for an on chain Binance to emerge. Magic Eden is getting into token trading and their vision is to become on chain Binance and then much more as the entire world ends up moving on chain - - The self-custody wallet that's built for swapping. Created for a multi-chain world by the most trusted team in DeFi. Available on Chrome, iOS, and Android. https://blckwrks.co/UniswapWallet - - $cmETH, a Mantle native liquid restaking token, will launch together with Season 2: Methamorphosis, allowing users to easily participate in restaking, and earn $COOK rewards in addition to other yields. $COOK, the governance token of mETH Protocol, will allow holders to play a pivotal role in directing the strategic future of mETH Protocol. Learn more: https://x.com/mETHProtocol - - Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today. Buy now at Ledger.com - - Timestamps: (00:00) Introduction (02:31) Game Design (11:03) Blockchain Elements (21:17) Web3 Gaming Value Prop (38:59) Skale Ad (39:39) Magic Eden Ad (40:23) Uniswap Ad (40:55) Mantle Ad (41:46) Ledger Ad (42:29) Game Rentention Strategy (49:35) Development Journey (54:49) Token Dynamics - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

    1h 3m
  3. 5 DAYS AGO

    Hivemind: Trump's Clean Sweep, the Bitcoin Reserve, and Finding the Fastest Horse

    Join the Hivemind crew for their thoughts on Trump's election victory and its implications for the crypto industry. They unpack potential regulatory shifts, from Gary Gensler's future to the possibility of a Bitcoin strategic reserve. They also dive into the evolving landscape of token launches, debating whether the return of ICOs could reshape market dynamics and liquidity. They also discuss Polymarket's election success to the future of meme coins, venture capital, and liquid crypto investments. They close out by giving their thoughts on what will outperform this cycle. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Ceteris: https://twitter.com/ceterispar1bus Follow Jose: https://x.com/ZeMariaMacedo Follow Yan: https://x.com/YanLiberman Follow Duncan: https://x.com/FloodCapital Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Timestamps: (0:00) Introduction (2:02) Election Outcomes (7:55) Crypto Performance (11:07) Crypto's Regulatory Shift (21:00) Return of ICOs (34:10) Polymarket's Future (44:15) Venture vs Liquid Climate (49:22) Will Trump Continue Supporting Crypto? (57:16) Market Positioning - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

    1h 8m
  4. Trump's Win, Portfolio Positioning, and Crypto's Return to the US | Roundup

    6 DAYS AGO

    Trump's Win, Portfolio Positioning, and Crypto's Return to the US | Roundup

    Chat with us in our new telegram: https://t.co/uvyS3SSdUn In this episode, Jason and Santi unpack the implications of Trump's victory for the crypto industry. From Bitcoin's immediate price surge to the potential for a US Bitcoin reserve, they discuss how the regulatory landscape could dramatically shift in crypto's favor. They also unpack why prediction markets like Polymarket emerged as crucial information sources during the election, the return of major crypto conferences to the US, and share why they believe we're still early in crypto's journey. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork - - Supra Containers are secured by Supra’s L1 nodes and get access to Supra’s 500k TPS throughput, sub-second consensus latency, and all their built-in services like oracle price feeds and onchain randomness without any overhead. Supra is also MultiVM compatible so you can easily deploy your EVM, Move, and SVM smart contracts here. Get all the freedom, control, and tools you need to build super dApps and bring the world onchain. To learn more, visit www.supra.com/blockworks - - Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today. Buy now at https://shop.ledger.com/?r=1da180a5de00 - - Toku simplifies every part of global token compensation — everything from paying full time employees in stablecoins, issuing token grants to your team and investors, all in 100 countries on one platform. Talk to Toku today at: https://www.toku.com/ - - Cronos zkEVM has launched its Pioneer Program,offering early users loyalty points for engaging with Cronos zkEVM & its dapps. Join the first quest by depositing CRO in the Cronos zkEVM bridge to receive zkCRO & loyalty points at mainnet launch, as well as a chance to win a part of a $30,000 zkCRO giveaway by depositing in the bridge. Visit https://zkevm.cronos.org/bridge for more info - - Timestamps: (00:00) Introduction (02:43) What Does the Election Mean? (15:37) Impact of Prediction Markets (22:20) Portfolio Construction (29:35) Skale Ad (30:14) Cronos Ad (31:12) Toku Ad (32:03) Supra Ad (32:59) Ledger Ad (33:42) Cycle Timing (43:22) Crypto's IPO (47:27) Why We're Bullish - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

    1h 3m
  5. Bridge Founder on Their $1.1B Stripe Acquisition | Zach Abrams

    5 NOV

    Bridge Founder on Their $1.1B Stripe Acquisition | Zach Abrams

    In today's episode Bridge founder Zach Abrams discusses how they built a billion-dollar company in just 18 months before being acquired by Stripe. He shares the inside story of building critical stablecoin infrastructure that processes billions in transaction volume with less than 0.01% fraud. The conversation covers their rapid growth from launch during the USDC de-peg to becoming essential infrastructure for governments, fintechs, and global companies. Zach also reveals his vision for the future of stablecoins and why every major company might soon have their own digital currency. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Zach: https://x.com/zcabrams Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7ww Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork - - The self-custody wallet that's built for swapping. Created for a multi-chain world by the most trusted team in DeFi. Available on Chrome, iOS, and Android. https://blckwrks.co/UniswapWallet - - $cmETH, a Mantle native liquid restaking token, will launch together with Season 2: Methamorphosis, allowing users to easily participate in restaking, and earn $COOK rewards in addition to other yields. $COOK, the governance token of mETH Protocol, will allow holders to play a pivotal role in directing the strategic future of mETH Protocol. Learn more: https://x.com/mETHProtocol - - Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today. Buy now at Ledger.com - - Timestamps: (00:00) Introduction (02:08) From Partnership to Acquisition (15:49) How Does Bridge Remove Friction (30:35) Skale Ad (31:14) Uniswap Ad (31:46) Mantle Ad (32:38) Ledger Ad (33:21) Key Early Stage Decisions (49:27) Goals & Future Outlook (01:02:24) Negotiating Acquisitions - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

    1h 11m
  6. Bridge's $1.1b Exit, Crypto's Voting Power, and a Token Unlock Playbook | Roundup

    1 NOV

    Bridge's $1.1b Exit, Crypto's Voting Power, and a Token Unlock Playbook | Roundup

    In this episode, Jason and Santi dive deep into what to expect heading into the United States election cycle, Coinbase's Q3 earnings miss, and why the market's reaction might be overblown. They analyze the implications of Celestia's massive token unlock and debate the fundamentals versus market perception. The duo then provides an in-depth analysis of crypto's role in the upcoming election, examining Poly Market's controversial Trump odds and the potential impact of crypto voters in swing states. Thanks for tuning in! - - Start your day with crypto news, analysis and data from Katherine Ross and David Canellis. Subscribe to the Empire newsletter: https://blockworks.co/newsletter/empire?utm_source=podcasts Follow Jason: https://twitter.com/JasonYanowitz Follow Santiago: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Explore the SKALE Ecosystem at skale.space/ecosystem and stay up to date with the gas-free blockchain on X at @skalenetwork - - The Aggregation Summit, organized by Polygon Labs, is happening in Bangkok, Thailand, November 10-11, 2024 Learn more and get your early bird tickets now at https://www.agglayer.dev - - Ledger, the world leader in digital asset security, proudly sponsors Empire podcast. Celebrating 10 years of protecting over 20% of the world’s crypto, Ledger ensures the security of your assets. For the best self-custody solution in the space, buy a LEDGER™ device and secure your crypto today. Buy now at https://shop.ledger.com/?r=1da180a5de00 - - Cronos zkEVM has launched its Pioneer Program,offering early users loyalty points for engaging with Cronos zkEVM & its dapps. Join the first quest by depositing CRO in the Cronos zkEVM bridge to receive zkCRO & loyalty points at mainnet launch, as well as a chance to win a part of a $30,000 zkCRO giveaway by depositing in the bridge. Visit zkevm.cronos.org/bridge for more info - - Timestamps: 00:00 Introduction 02:04 Santi's Fundraising 13:57 Crypto Layoffs 22:03 Coinbase Revenue Miss 33:17 Skale Ad 33:57 Cronos Ad 34:55 Polygon Ad 35:37 Ledger Ad 36:21 Crypto's Fatal Election 46:50 Election Predictions  54:10 Token Unlocks - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.

    1h 10m

About

Empire features interviews with top crypto founders to get the real stories that aren’t shared elsewhere. Empire is your look behind the curtain of the crypto industry. We release two episodes per week: guest interviews on Tuesday and a weekly roundup on Friday.

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