Next Level Commerce with FreedomPay

FreedomPay

Welcome to Next Level, a FreedomPay podcast and your industry-leading resource for news, insights, trends and thought leadership surrounding payment experiences and the entire commerce ecosystem. You’ll hear expert opinions, critical forecasts, tips and more designed to help you navigate the ever-evolving world of modern payments.

Episodes

  1. 26/04/2022 · VIDEO

    Freedom Pay_Rashee

    Next Level Commerce with FreedomPay

    13 min

  2. 26/04/2022 · VIDEO

    FreedomPay at AAHOA

    Next Level Commerce with FreedomPay

    1 min
  3. Staying Up on Fraud Prevention through Pandemic-Inspired Innovation

    09/03/2021

    Staying Up on Fraud Prevention through Pandemic-Inspired Innovation

    The COVID-19 pandemic was a challenge for retailers, but many of them rose to the occasion with solutions that made it possible to keep running their business while keeping their employees and customers safe.  Unfortunately, where there is commerce, there will almost always be crime, and the pandemic gave fraudsters other avenues to pursue, said Rich Stuppy, Vice President & Senior Customer Experience Leader at Kount, an Equifax Company. Some businesses were already up and running with the necessary fraud protection, but many who adapted quickly haven’t had their security system catch up.

    31 min
  4. Managing Fraud Risk During the eCommerce Boom

    27/10/2020

    Managing Fraud Risk During the eCommerce Boom

    On this episode of Next Level Commerce, a FreedomPay podcast, Forter CMO Angela Whiteford joined host Daniel Litwin to explore how retailers everywhere are working to address growing security concerns cropping up in the wake of a COVID-driven eCommerce explosion. Because so many consumers are looking to interact with brands and make purchases online, a corresponding number of “doors” to potential fraud and security risk have also been opened. It’s not quite as simple as locking those doors, however. If, in the effort to secure their network and transactions at scale, retailers “over-protect” their business interests, new customers might also be turned away inadvertently. Forter’s mission is to deliver highly accurate and fully automated fraud prevention in real time that help retailers navigate that tricky balancing act. Forter knows that transaction fraud, account takeover attacks and policy abuse, which refers to consumers who abuse return or promotional policies, are all unique angles of attack that retailers need to be aware of. “We work with merchants across the globe, and those merchants create a data network,” Whiteford said. “That information feeds into that network, and we use all of that information … to get a really good understanding of what fraudsters and fraudulent behavior look like.” Forter also uses that data to learn what legitimate behavior looks like, empowering retailers to engage in that aforementioned highly accurate protection. FreedomPay will host a live roundtable discussion on this issue and many others facing retailers as the world continues to reckon with the impact of COVID-19. You can register at https://marketscale.brand.live/c/american-economic-recovery, then tune in Oct. 29 at 2 p.m. CT to hear insights from the industry’s leading experts.

    35 min
  5. Elevating Contactless Payment with AI and Computer Vision

    22/10/2020

    Elevating Contactless Payment with AI and Computer Vision

    Sports fans know the feeling well. It’d be great to have another drink, but everyone else has the same idea. And if you go during the action, you’ll miss something important. What if the cashier was rolling through more than two transactions a minute? What if, in this era in which other humans can pose a risk, there was no cashier at all? That’s what Mashgin has made a reality with its checkout system, which combines AI and computer vision to create not only a contactless payment system, but one that immediately notes what is part of an order. It’s worked like a charm for many clients, said Jack Hogan, Mashgin’s Director of Strategic Partnerships, with the Denver Broncos among the satisfied customers. “We raised the amount of money they made in the same exact square footage by 40% by implementing our machines,” Hogan said. “That comes from people being able to get up and get their beer and get their chips and get back to their seat in record time. “Normally, football fans would just stay in their seats and wait for the quarter break or wait for the halftime break because the line is so long you’re going to miss a bunch of plays. If you know you’re going to run up there and knock out your transaction in say 30, 40 seconds and get back to your seat? We’re seeing fans repeat as customers during the same game.” While the company already was chatting with innovative convenience store chains before the outbreak of COVID-19, the emphasis on speedy checkout with contact discouraged has made the technology even more relevant. “We hadn’t really gone after your, say, top 10 c-store chains, but as COVID kicked off, we were able to quickly get in with some of those larger retailers, and we have many, many machines launched in the field,” Hogan said.

    43 min
  6. How COVID Made Contactless Dining the Norm

    13/10/2020

    How COVID Made Contactless Dining the Norm

    Diners already are in an environment of heightened stress during the coronavirus pandemic. The last thing they need to worry about is staying safe while paying the bill. That’s why solutions like Ready, which allows customers to check out using their own technology and without coming into contact with servers or a cashier, are perfect for this moment. But Laurent May, Ready’s CEO, believes this low-stress system allowing people to take cashing out into their own hands will be here to stay. “If you think about things in the context of COVID and (ask) what’s going to snap back to where it was before and what’s going to be a new baseline … we absolutely believe that, once customers try this touchless checkout, there’s absolutely no reason they’d go back to what they were doing,” May said. “It saves time, it’s safer and it’s better for the staff.” The company’s numbers show nearly 98% of people who use the service once would use it again, but the challenge in the United States, which has been slower to adapt to contactless payment than other regions of the world, has been getting them to do so for the first time. The pandemic created a convergence of business owners offering touchless and customers wanting (or demanding) to have an option to use it. “What COVID did is, really on both sides of that relationship, push the requirement and the offering of touchless experiences for merchants and consumers. Whereas Ready was deployed and would be not seen by everyone before, I think there’s an expectation now that I’m going to have contactless payments and I’m going to be in control of my guest experience,” May said.

    29 min
  7. What FreedomPay Can Offer Through Business Intelligence

    13/08/2020

    What FreedomPay Can Offer Through Business Intelligence

    As more and more payments are facilitated online through various payment channels, companies are looking for a centralized payment gateway and a richer customer experience. David Knowlton from FreedomPay joins host Lukas Cox to talk about what he and FreedomPay can offer that their competitors cannot. Knowlton has been in FinTech for over 25 years, and his experience ranges from data modeling to business intelligence, systems integration, alternative payments, VATS and more. Knowlton said that FreedomPay has many offerings, but their primary offering is a payment gateway. There are many payment gateways out there, but Knowlton said that “what makes FreedomPay unique is that we offer middleware SDKs and software to easily integrate the point of sales systems.” Today, people can make payments with their phone, smartwatch and touchless pay, and Knowlton said that FreedomPay can offer a centralized and consolidated payment gateway. This means that they can serve as a near real-time data source across all channels and verticals for large enterprise clients. Knowlton talked about how FreedomPay is working with many large clients to make more frictionless payments for customers. He said that they are working with “hundreds and hundreds of merchants” to take advantage of their software systems not just to make credit card payments or gift card payments, but also to allow customers to use loyalty points or programs to pay. He gave the example of being in an airport, where “you want to pay for things using Marriott points or American Airlines miles and pay for your pizza.” FreedomPay said that it will be seamless across the same integration and rails they offer.

    9 min
  • 7 Episodes

About

Welcome to Next Level, a FreedomPay podcast and your industry-leading resource for news, insights, trends and thought leadership surrounding payment experiences and the entire commerce ecosystem. You’ll hear expert opinions, critical forecasts, tips and more designed to help you navigate the ever-evolving world of modern payments.

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