The DTC Insider Brian Roisentul

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.
 
Here's a glimpse of what you'll learn:
Current Challenges and Goals as a CMO

Standing Out in a Competitive Industry

Leading with Entertainment

How to Know When Your Brand is Ready to Tell a New Story

Key Customer Acquisition and Retention Channels

Top KPIs Monitored by Podium Nutrition

Custom Software for Loyalty and Retention

Exploring Retail Expansion

Insights on Retail Strategy

Leveraging Influencers as Ambassadors

The Role of Long-Form Video in Marketing Strategy


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Have you ever wondered what's working for everyone else in the DTC space?

Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands.

In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.
 
Here's a glimpse of what you'll learn:
PPC Specialists' Priorities for 2024

Goals for the Ad Campaigns in 2024

Ad Platform Adoption and Spend

Challenges With Multi-Channel Advertising

Attribution-related challenges

First-party data integration


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.

Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.

Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.
 
Here's a glimpse of what you'll learn:
Key Actions for Replicating 9-Figure Success

Revenue-Driving Channels: Insights from Two Brands

Top KPIs for Brand Success

Adapting Marketing Approach: Purple to Kizik

Developing New Product Lines and Brand Messaging

Leveraging Video Marketing for Kizik's Unique Value Proposition

Strategy for Video Views and Content Creation

Balancing Pace and Scale at Kizik

Content Creation Engine: Volume vs. Quality

Evolution of the Kizik Brand Platform


 
Sponsor for this episode:
This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing.

The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.
Here’s a glimpse of what you’ll learn: The Tiege Hanley Story

Insights from Tiege Hanley's Founder

Agile Strategies for DTC Growth

Cultivating Company Culture: Tiege Hanley's Approach to Expansion

Tiege Hanley's Winning Channels, Struggles, and Triumphs

Success Marketing: Tiege Hanley's Unique Approach Unveiled

Going Global: Challenges and Strategies for Tiege Hanley's Expansion

Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision


 
Sponsor for this episode:
This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!

In this episode of The DTC Insider podcast, we sat down with Eric Autry, co-founder of Shared Sweeps, founder of Apréskin, and an employee of Gas Monkey Garage, to dive into the dynamic landscape of the DTC space and the innovative solutions driving growth.
 
Here's a glimpse of what you'll learn:
His Perspective for Both Sides of the Field in the DTC Space

Leveling Up Marketing for Brands in 2024

How Shared Sweeps Can Help With That

Breaking Through the Noise as a Brand

How Brands are Leveraging It

Social Snowball x Shared Sweeps

Apréskin Launch

Female Founder Denver Dinner Series

What's Next for Shared Sweeps


 
Sponsor for this episode:
This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!

In today's episode of The DTC Insider podcast, we delve into how BOAS measures success beyond revenue and instead focuses on making a difference.

Discover how they saved their first life last year and learn about their disruptive approach to profitability by donating 90% of their profits. We also explore their insights into growth marketing, the transition from online to physical stores, and their vision for the future of sustainable fashion.
Here's a glimpse of what you'll learn:
Rethinking success

The emotional journey behind BOAS' mission

Donating 90% of profits in a DTC landscape

Exploring the journey of writing a book

The decision to open a physical store

The future of sustainable fashion


Sponsor for this episode:
This episode is brought to you by minisocial.

minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers!

It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place

Reasons to partner with minisocial?

👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever!
👉 Managed service by industry experts, so you can sit back and relax.
👉 No long-term commitments, pay per project
👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets

Check them out and get 15% off your first project!