The Lease-Up

Multi-Housing News
  • 0.0 (0)
  • Noticias de negocios
  • Cada dos semanas

The Lease-Up is a multi-series podcast channel by Multi-Housing News that explores issues and trends within the multifamily housing industry. Find out more at our website: www.multihousingnews.com.

  1. hace 2 días

    Top Marketers: Multifamily Branding That Evolves With Resident Expectations

    Strong multifamily branding isn't built through campaigns alone. In today's apartment industry, long-term success depends on understanding changing renter expectations, listening to resident feedback and delivering a consistent brand experience across every touchpoint—from digital interactions to everyday life inside the community. This episode of Multi-Housing News' Top Marketers podcast explores how a hospitality-driven multifamily brand scales its marketing and communications while preserving a consistent voice and resident-first culture across expanding markets. Joining us is Ashley Cerasaro, executive vice president of Communications at AVE, the hospitality-inspired apartment brand from Korman Communities, a fifth-generation family-owned real estate company. Today, AVE's portfolio spans more than 6,000 apartments across 20-plus communities nationwide. Over the past 14 years, Cerasaro has helped shape the company's multifamily brand strategy, overseeing public relations, resident communications, online reputation management, social media, corporate messaging and brand positioning. Most recently, she played a leading role in AVE's national brand evolution and redesigned digital platform, initiatives that reflect the company's rapid expansion and the growing demand for flexible apartment living. She also helped develop AVE's resident survey program, which has contributed to the company's industry-leading resident satisfaction rankings for four consecutive years. Key topics include maintaining brand integrity across many touchpoints, aligning communications with on-site operations through training and cultural leadership, using resident feedback and survey data to shape amenities and messaging, redesigning a digital platform to support seamless search and adopting AI for efficiency and faster insights without losing authenticity. From Journalism to "The Voice of Ave" (1:18)Shift from Persuasion to Trust (6:34)Service is the New Marketing (13:12)Listening That Changed Design (18:57)AI vs. Authenticity (20:35)

    Top Marketers: Multifamily Branding That Evolves With Resident Expectations

  2. 22 jul

    Management Diaries: Winning the Renewal Conversation

    Village Green Executive Vice President of Operations Matt Guenther chats with MHN’s Denile Doyle about how renewals have evolved since he first started out in the industry and why retention is a year-round effort. He explains what sets the tone for whether someone stays or leaves and the importance of controlling your controllables. Here are a few highlights from this episode: (2:15) How renewals evolved from simple flat increases to a much more nuanced process(4:03) What residents are really weighing when the renewal notice arrives(5:54) The move-in experience and the first service request are the two make-or-break moments(8:24) Why framing renewals as a "happy anniversary" changes the conversation(13:02) The danger of a resident who never tells you they're unhappy(14:42) How conservative increases can boost the bottom line

    Management Diaries: Winning the Renewal Conversation

  3. 20 jul

    Student Housing Unlocked: The P3 Case for Campus Modernization

    Across the country, colleges and universities are rethinking how they deliver and finance student housing for today’s students. Aging residence halls, shifting enrollment patterns and rising expectations for the on-campus experience are prompting more institutions to turn to public-private partnerships to modernize housing while managing capital constraints. Gilbane Development Co. has been one of the firms most active in this space, with several projects illustrating how P3s are supporting large-scale campus transformations. Earlier this year, the company secured Western Kentucky University Board of Regents' approval for Elevate WKU, a $350 million project designed to redevelop the university’s residential footprint, with the first phase including a new 1,000-bed living and dining facility. The firm also started work on another multi-phase P3 with the University of Rhode Island, where the company will add more than 1,100 beds to the institution’s flagship campus in Kingston, R.I. That activity reflects a broader shift in student housing. In this episode of Student Housing Unlocked, Senior Associate Editor Olivia Bunescu is joined by Geoff Eisenacher, executive development director at Gilbane Development Co., to discuss why campus housing is no longer just about adding beds. Instead, Eisenacher describes a sector shaped by new expectations for the college experience, with projects increasingly combining housing with dining, parking, infrastructure and mixed-use components. Here’s what they discussed: How is student housing faring today? (01:34)The residential campus experience keeps demand resilient (05:38)Gilbane’s roots in student housing and its current strategy (07:36)Reading enrollment shifts and selecting university markets (09:18)Why colleges are considering P3s (12:39)Elevate WKU and the rise of whole-campus housing strategies (15:37)Balancing university control with private capital (17:43)On-campus P3s vs off-campus purpose-built student housing (20:12)More beds, better beds or a different housing mix? (23:46)Right-sizing amenities around affordability and flexibility (27:42)The next phase of student housing (30:20)

    Student Housing Unlocked: The P3 Case for Campus Modernization

  4. 16 jul

    Mission Success: The Details That Make Affordable Housing Last

    As the U.S. continues to face a severe shortage of affordable rental housing, much of the conversation centers on financing, development pipelines and the number of units being delivered. But for residents, the experience is also shaped by what happens inside the communities. For Lydia Liley, owner of Arrivare Interiors, thoughtful interior design can help affordable housing feel livable, durable and dignified without adding unnecessary cost. A registered interior designer with more than a decade of experience in multifamily design, Liley works at the intersection of budget discipline, material performance and resident experience. In the July episode of Mission Success: Women in Multifamily, she talks about why interior designers should be involved early in the development process, before project teams default to contractor-selected finishes or miss opportunities to elevate a space within budget. Sharing insights from her work on multiple projects across the country, she also discusses how lighting, flooring patterns, paint sheen, wood tones and even grout color can create warmth and visual interest without requiring custom materials.

    Mission Success: The Details That Make Affordable Housing Last

  5. 30 jun

    NAA Insights: Today’s Policy Watchlist for Rental Housing

    Federal housing policy is constantly shifting, making it challenging for multifamily owners, operators and property managers to keep up with every proposal, rule change and court-tested uncertainty. Multi-Housing News Executive Editor Laura Valean reached out to Nicole Upano, assistant vice president of Housing Policy & Regulatory Affairs at the National Apartment Association, for a timely regulatory roundup on the federal actions multifamily professionals should have on their radar.

    NAA Insights: Today’s Policy Watchlist for Rental Housing

  6. 29 jun

    Tech Pulse: AI in Multifamily Construction

    AI is shaking up many aspects of the multifamily industry, from marketing to leasing to operations, but one aspect that’s less discussed is how the tech can be applied to apartment building construction. To learn more about how AI has already been deployed in multifamily projects, along with what the future potential is, MHN Associate Editor Matthew Kaufman turned to James Garner, a member of the Construction Professional Group Panel at the Royal Institute of Chartered Surveyors, or RICS. He’s also the Head of AI and Data at Gleeds. Here are some highlights from their discussion: (1:17) AI’s early construction impact(4:36) Today’s biggest AI wins(7:00) Keeping humans accountable(8:38) Making data AI-ready(11:47) Culture over cost(13:14) Four AI mindsets(16:25) AI meets robotics(23:30) Investor and insurer reactions(27:35) Responsible AI standards

    Tech Pulse: AI in Multifamily Construction

  7. 18 jun

    Mission Success: The Grit Behind Lissette Calderon’s Miami Vision

    This month, Mission Success: Women in Multifamily Host Laura Valean sits down with Lissette Calderon, founder & CEO of Neology Group, and one of the few women leading large-scale residential development in South Florida. Calderon reflects on leaving investment banking, a decision that once felt like failure but ultimately became the first time she truly trusted herself. She also revisits the risk of launching her first project, Neo Lofts, at 28, the fear of losing her lender after 9/11 and the conviction behind her long-term bets on the Miami River and Allapattah neighborhoods in Miami. Beyond the buildings, Calderon speaks candidly about the responsibility developers carry toward residents, investors, teams and communities. She also talks about being a woman in real estate, why ambition should never be downplayed, and how much her late father has influenced everything she has achieved.

    Mission Success: The Grit Behind Lissette Calderon’s Miami Vision

  8. 25 may

    Student Housing Unlocked: Inside Subtext’s Award-Winning Social Media Strategy

    For the current and next generation of students, showcasing a polished lifestyle across a property’s social media channels is no longer enough. Since social platforms are often where prospects first discover student housing communities, the most effective campaigns are the ones that make students feel like they already understand what it would be like to live there before they even schedule a tour.In this episode of Student Housing Unlocked, MHN’s Senior Associate Editor Olivia Bunescu is joined by Maggie St. Geme, vice president of marketing at Subtext Living, to discuss what it takes to build a social media strategy that feels authentic and resident-first. St. Geme breaks down how Subtext turns brand identity into content across its Local, Verve and Ever communities, while keeping each property’s voice connected to its residents, neighborhood and on-site team.The conversation also highlights the approach behind LOCAL Nashville’s Silver-winning social media strategy at last year’s MHN Excellence Awards. Rather than making the property the main character, the campaign leaned into Nashville, the Midtown neighborhood and the residents, turning them into the main characters of the community, instead of amenities. From hyperlocal storytelling and short-form video to curated giveaways, St. Geme explains why social media now plays a role across every stage of the leasing process. Here’s what they talked about: Defining success in social media (01:36)Building trust with renters (02:37)Creating an authentic brand voice (04:12)Subtext’s three content filters (05:44)Turning brand identity into content (07:46)Creating a viral reel (08:50)LOCAL Nashville’s award-winning strategy (11:25)Balancing polished and organic content (15:00)The power of short-form video (16:47)On-site teams as content engines (17:50)Applying lessons across the portfolio (19:22)Measuring social media’s success (20:51)Trends that will shape student housing marketing (22:58)

    Student Housing Unlocked: Inside Subtext’s Award-Winning Social Media Strategy
Ver todo (191)

Acerca de

The Lease-Up is a multi-series podcast channel by Multi-Housing News that explores issues and trends within the multifamily housing industry. Find out more at our website: www.multihousingnews.com.

Información

  • Creador
    Multi-Housing News
  • Años de actividad
    2020 - 2026
  • Episodios
    191
  • Clasificación
    Apto
  • Copyright
    © Multi-Housing News
  • Mostrar sitio web
    The Lease-Up

También te podría interesar