The Startup Ideas Podcast

Greg Isenberg
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Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

  1. HACE 59 MIN

    Codex clearly explained (and how to use it)

    I sit down with Riley Brown to get a hands-on tour of OpenAI's Codex, which he argues is the most powerful single interface for using AI agents today. Riley walks me through how Codex unifies vibe coding, knowledge work, browser use, computer use, and automations into one app, all running on GPT 5.5. I come in as a complete Codex skeptic who has spent most of my time in Claude Code, and Riley shows me skills, plugins, projects, Remotion, Chronicle, and the in-app browser to make his case. By the end, the question becomes whether the era of separate tools for documents, decks, code, and research is collapsing into a single super app. 00:00 – Intro 03:23 – What is Codex 06:46 – Why a GUI beats the terminal for most users 10:13 – Codex: the all in one platform 12:48 – Atlas browser inside Codex 14:21 – Remotion explained and motion graphics workflows 19:28 – Computer use and Chronicle 22:26 – Plugins, skills, MCPs, and integrations 31:57 – Evals, examples, and good outpu 38:43 – Hard questions: who Codex is built for 40:44 – Browser use plays itself in chess 43:20 – Running Claude Code inside Codex 45:58 – GPT 5.5 cost and effort settings 48:50 – GPT Images 2.0 54:09 – Why most people feel overwhelmed by AI tools 57:09 – Three projects to start with on day one and Closing thoughts Key Points Codex is positioned as a super app where coding, documents, decks, research, and automations live in one interface, with GPT 5.5 as the underlying model. The trend across Codex, Cursor, and the Claude Code desktop app is the same GUI pattern: chats on the left, agent in the middle, output on the right. Plugins offer official integrations like Slack, Notion, Sheets, Remotion, and Canva, while skills are user-created instructions stored as a SKILL.md file. Computer use and browser use have crossed a speed threshold; the chess demo runs at near-human pace, a leap from earlier "dial-up" feeling agents. Running Claude Code inside the Codex terminal lets you stack both subscriptions and use each model where it shines. The biggest unlock for companies is collecting good examples of finished work so agents can match the bar. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND RILEY ON SOCIAL X/Twitter: https://x.com/rileybrown Vibe Code App: https://www.vibecodeapp.com Youtube: https://www.youtube.com/@rileybrownai/videos

    1 h 26 min

  2. HACE 5 DÍAS

    ChatGPT Images 2.0 Is Here. I Tested Everything.

    In this solo episode, I walk through ChatGPT Images 2.0 and show exactly how to use it to build creative assets that move a business forward, from brand visual directions to UI mockups to apparel mockups and editorial illustrations. I share the AI tool that surprised me this week (Noscroll), hand over a startup idea I want someone to steal (a learn-to-draw app with AI feedback on every sketch), and give you a five-step framework for finding and building a vertical AI business. I end with a Ralph Waldo Emerson quote that fired me up and a reminder to go conquer the day. Timestamps 00:00 – Intro 01:21 – What's New in ChatGPT Images 2.0 03:14 – Best Use Cases for Images 2.0 15:15 – Top Tips for Asset Generation 17:10 – Tool of the Week: Noscroll 20:17 – Startup Idea: Learn-to-Draw App with AI Feedback 24:58 – Framework: How to Find a Vertical AI Business to Build 29:45 – Closing Thoughts and Emerson Quote Key Points ChatGPT Images 2.0 delivers 2K resolution, eight images per prompt, thinking mode with web search, and dramatically better text rendering across languages. Specificity is the whole game with 2.0: dialed-in aesthetic, camera, lighting, palette, subjects, and output dimensions separate cinematic results from stock-looking ones. Every business has four creative bottlenecks: marketing content, internal decks and training, visual explanation, and testing before building. No Scroll is a glimpse into the future of AI agents: small, focused products that read the internet for you and text only what matters. Vertical AI beats horizontal AI for reaching seven and eight figures in ARR because niche workflows plus proprietary data equal defensibility. The Emerson mindset: own the day, finish it, forget the blunders, and begin tomorrow serenely. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

    32 min

  3. 20 ABR

    Hermes Agent clearly explained (and how to use it)

    I sit down with Imran Muthuvappa to get a hands-on walkthrough of Hermes Agent, a personal AI agent that ships with built-in memory, 40+ tools, and pre-installed skills out of the box. Imran walks me through why he migrated from OpenClaw, how to install Hermes on a Mac or even an Android phone via Termux, and how he cut his token spend by roughly 90% using OpenRouter. We get into agent design (one agent vs. multiple), connecting Hermes to Telegram and Obsidian, and the kinds of prompts that turn a personal agent into a daily operating system. By the end, I have a practical roadmap to install Hermes, pick a model, and start automating real parts of my life and business Timestamps 00:00 – Intro 01:38 – Why Imran Left OpenClaw (Memory, Gateway, Tokens) 04:26 – Hermes Setup Tour and 40+ Built-In Tools 07:06 – Installing Hermes on Mac, Linux, and WSL 12:21 – Telegram and Android Agents 17:09 – Auditing Your Life With Your Agent 20:04 – Must-Know Hermes Tips: Updates, Tailscale, Telegram 21:07 – Should You Migrate From OpenClaw? 25:58 – Hermes + Obsidian as a Daily Dashboard 27:16 – Must-Use Prompts for a Personal Agent 31:29 – Must-Install Skills: Obsidian, Honcho Memory, G-Stack 33:04 – What G-Stack Is and Why It Matters 34:18 – Customization Is a Trap; Output Is the Skill 35:19 – Closing Thoughts Key Points Hermes Agent solves OpenClaw's three biggest pain points: built-in memory (writes to SQLite on successful tasks), gateway stability, and token visibility. Installation is a single command on Mac, Linux, or WSL, and Hermes ships with 40+ tools and popular skills (Apple Notes, Reminders, iMessage, Find My) pre-installed. Switching to Hermes with OpenRouter can cut token spend by roughly 90%, from about $130 per five days to around $10 per five days in Imran's case. You can run Hermes on a cheap Android phone via Termux + Termux API, unlocking SMS, sensors, and on-device social posting as a cheap alternative to a Mac Mini. The real skill is defaulting to your agent for work, then meta-prompting it nightly: "What am I procrastinating? What should I automate? What tool can you build me tonight?" Imran recommends pairing Hermes with Obsidian for a clean daily dashboard and installing G-Stack (a Y Combinator-style startup skill from Gary Tan) if you are building a product. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND IMRAN ON SOCIAL X/Twitter: https://x.com/imranye Alif: https://alif.build

    37 min

  4. 18 ABR

    Claude Design blew my mind

    I go live and get my hands dirty with Claude Design, Anthropic's new design tool in research preview. Across roughly an hour, I run a real workflow end-to-end: pulling a product idea from Idea Browser, generating wireframes, iterating into visual designs, building a pitch deck, and attempting a 30-second video ad. I share my first reactions in real time and take feedback from the chat. By the end, I land on a clear verdict — best-in-class for wireframes and visuals, weaker for video — and give you a practical sense of where this tool fits in your workflow. Timestamps 00:00 – Intro 00:50 – Claude Design walkthrough 03:48 – Picking a product idea from Idea Browser: Senior Brains 05:54 – Wire-framing Senior Brains 13:54 – Reacting to the generated wireframe 20:44 – Building a pitch deck for Senior Brains 30:39 – Reacting to a pitch deck 34:58 – Reacting to Hi-Fi wireframe 40:40 – Creating a 30-second animated video ad 48:58 – Reacting to animated video ad 58:10 – Final verdict and recommendations Key Points Claude Design's wireframing is the strongest capability I've seen in a design tool to date, especially the questionnaire that extrapolates like a product manager. The pitch deck generation nails roughly 90% of the output with minimal input, which saves hours. Visual design mockups come through clean and usable, ready to iterate with 30 minutes of back-and-forth. Video generation lands at about a 5/10 — workable as a social post, weaker as a real commercial. Start with wireframes first to conserve tokens and sharpen feature decisions before committing to high fidelity. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

    1 h

  5. 17 ABR

    Seedance 2.0: Make 100 AI Ads in 33 mins

    In this episode I sit down with my friend Sirio, one of the most creative AI minds I know, to break down Seedance V2. Sirio walks us through the exact use cases, prompts, and tactics he's using to build on top of this model inside his platform Enhancor, covering multi-input generation, virtual try-ons, ad translation, AI influencers with lip sync, video extension, and 3D product template replacement. I wanted this to go beyond the "look how cool this is" tutorials and focus on how creators and founders can actually build businesses, run ads, and produce creative assets with it. By the end, you'll have a practical playbook for Seedance V2 and a clear view of where it fits alongside other models like Kling 3, Veo, and fine-tuned options. Timestamp 00:00 – Intro 02:22 – Demo 1: Replacing Characters and Background in a Green Screen Scene 08:03 – Prompting Tactics and Optimize Prompts 09:45 – Demo 2: Virtual Try-On in Montreal (Minus 30 Degrees) 13:05 – Demo 3: Ad Translation and Character Replacement (Chinese to English) 16:02 – Demo 4: 3D Product Template with Brand Texture Swap 18:40 – Demo 5: Video Extension and Filling in the Middle 20:55 – Demo 6: AI Influencers and Prompting Realistic Emotion 29:31 – What Happens to Adobe Over the Next Five Years Key Points Seedance V2 is the first widely available video model to support true multi-input generation — up to two images, two videos, and an audio file combined in a single prompt. Treat Seedance V2 as a video editor, not just a generator: character swap, background swap, text preservation, ad translation, and template population all work from natural-language prompts. Seedance rewards highly specific prompts; I pair my own draft with Claude Opus 4.6 to optimize prompts for vision models. Strong source reference images remain the single biggest quality lever — the model mimics taste from what you feed it. For AI influencers and lip sync, describe muscle movements and emotional transitions rather than simply labeling an emotion like "sad" or "happy." Seedance V2 is the current default for editing and generating video, yet other models (Kling 3 for cinematic feel, Enhancer V4 for talking-head realism) still win on specific use cases. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SIRIO ON SOCIAL Enhancor AI: https://www.enhancor.ai Instagram: https://www.instagram.com/heysirio/ Youtube: https://www.youtube.com/@SirioBerati

    33 min

  6. 13 ABR

    My Claude Code marketing stack (It just works)

    I sit down with Amir, who's back on the pod, and we walk through the full stack of taking a business idea from zero to a validated, A/B-tested landing page in a single session. I use Idea Browser's new MCP integration with Claude Code to pull project context, generate a lead magnet concept, design a landing page in Paper, and then wire up analytics and live experiments through HumbleLytics — all without writing a single line of front-end code manually. We cover the tools, the workflow, and why this stack creates massive arbitrage for marketers and builders right now. Timestamps 00:00 – Intro and Episode Preview 02:30 – Building a Growth Strategy with Idea Browser 06:10 – Designing Landing Pages in Paper 08:38 – Refining Copy, Layout, and Components in Paper 20:06 – Deploying Landing Page and Adding HumbleLytics Analytics 28:38 – Running A/B Experiment on the Headline 32:44 – The Arbitrage Opportunity and Closing Thoughts Links Mentioned: Amir’s Agentic Marketing Skill: https://startup-ideas-pod.link/amir_marketing_skill Key Points Idea Browser now connects to Claude Code as an MCP, letting you pull project context, growth strategies, and skills directly into the terminal for building and iterating on business ideas. Paper replaces the traditional Figma-to-developer handoff by letting you design, iterate, and refine landing pages visually — all connected to Claude Code so changes stay in sync. HumbleLytics enables no-code A/B experiments that dynamically update page content without deploying new code, so you can test headlines, CTAs, and layouts in real time. Storing performance context (A/B results, revenue data, growth metrics) back into Idea Browser compounds your results over time because every future decision is informed by past data. This full stack — Idea Browser, Paper, Claude Code, HumbleLytics — creates a significant arbitrage opportunity right now because almost nobody is using it at this level. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND AMIR ON SOCIAL Humblytics: https://humblytics.com/?via=community X/Twitter: https://x.com/amirmxt Youtube: https://www.youtube.com/@amirmxt

    35 min

  7. 8 ABR

    Building AI Agents (Clearly Explained)

    I sit down with Ras Mic to break down how AI agents actually work and why most people are using them wrong. Ras Mic explains the mechanics of context windows, makes the case that agent md files are largely unnecessary, and shares his step-by-step methodology for building custom skills that make agents dramatically more productive. Whether you're coding with Claude Code or automating workflows with OpenClaw, this episode gives you the foundational knowledge to stop wasting tokens and start getting real results from your AI tools. Timestamps 00:00 – Intro 00:42 – The Models Are Good Now 01:20 – How Context Windows Actually Work 04:55 – The Power of Skills 09:17 – How to create Skills 16:35 – Skill Maxxing 19:05 – What you need too build a project 20:40 – Recursively Building and Improving Skills 29:23 – Context Window Management and Token Efficiency 33:02 – Closing Thoughts Key Points The models (Opus 4.6, GPT 5.4) are exceptionally good now — the differentiator is the context and harness you build around them. Agent md and claude md files get loaded into context on every single turn, burning tokens and degrading performance as the context window fills up. 95% of users can skip them entirely. Skills use progressive disclosure: only the name and description sit in context until the agent determines it needs the full file, saving thousands of tokens per conversation. The best way to create a skill is to walk through the workflow with the agent step by step, achieve a successful run, and then have the agent write the skill based on that real context. Recursively refine skills by feeding failures back into the agent and having it update the skill file so the same mistake is avoided going forward. Scale for productivity by starting with one agent and building up workflows before adding sub-agents — start simple, then expand. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic

    35 min

  8. 6 ABR

    How I use Lindy AI to run my life

    I sit down with Flo, founder of Lindy, to get a live demo of their new product, Lindy Assistant, an AI executive assistant that lives in iMessage and works proactively across email, calendar, Slack, Notion, and 100-plus other tools. Flo walks me through a real day of his own Lindy usage, showing how it drafts email replies, prepares meeting briefs, updates CRMs, and handles calendar changes without being asked. We compare Lindy to OpenClaw and Claude's ecosystem, talk pricing, edge-case power users, and where Lindy goes over the next five years. Try the ultimate AI assistant: https://startup-ideas-pod.link/lindy Timestamps 00:00 – Intro 01:09 – What Lindy Assistant is and why Flo built it 02:27 – The daily morning brief 05:16 – Setup: two steps, two minutes, out of the box 05:53 – Get the most out of Lindy Assistant 09:42 – My three assistant use cases: research, scheduling, and sales leads 15:51 – Lindy vs. OpenClaw 17:57 – Lindy vs. Claude ecosystem 19:51 – Where Lindy goes over the next five years 23:42 – Integrations overview (100-plus tools) 24:42 – What Lindy does well and what it does not replace 26:52 – Pricing: starts at $49/month 27:15 – How power users are using Lindy 28:18 – Voice memos, incoming phone calls, and outbound calls 30:00 – How to use Lindy alongside a human executive assistant Key Points Lindy Assistant lives in iMessage, connects to email, calendar, Slack, Notion, and 100-plus other apps, and acts proactively without being prompted. Setup takes two minutes: provide a phone number and connect a Google account, and Lindy ingests existing email and tool data immediately. Lindy pre-drafts email replies, preps meeting briefs, updates CRMs after calls, flags billing issues, and reschedules dinners at closed restaurants — all without user initiation. The voice and tone of the assistant took extensive prompt engineering; the lowercase, casual register is intentional and difficult to achieve with current models. Lindy targets the "chief everything officer" — the overwhelmed founder or executive — rather than developers or power users who want a fully programmable agent. Pricing starts at $49/month for 90-plus percent of users; heavy users can exceed that and are prompted to upgrade. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND FLO ON SOCIAL X/Twitter: https://x.com/Altimor Lindy: https://www.lindy.ai

    31 min
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Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

Información

  • Creador
    Greg Isenberg
  • Años de actividad
    2021 - 2026
  • Episodios
    334
  • Clasificación
    Explícito
  • Copyright
    © The Startup Ideas Podcast
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    The Startup Ideas Podcast

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