#361 - Mastering the Art of Pricing: Balancing B2C Sensitivity with B2B Value

I speak about the challenges of setting prices for B2C and B2B customers. I share why B2C is more price-sensitive and talk about Podsqueeze’s shift to bigger B2B clients. I give examples from other SaaS companies—how some only show enterprise pricing and others adjust based on value or usage. I talk about Podsqueeze’s new pricing strategy for enterprise clients and my lessons from past mistakes. If you want to connect or have questions, reach out on Twitter or LinkedIn.

Twitter: https://x.com/wbetiago

Linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/

Timestamps por PodSqueeze

Introduction and Episode Overview (00:00:01)  

Podsqueeze’s B2C Beginnings (00:01:35)  

Transition to B2B and Hitting a Growth Plateau (00:03:07)  

First B2B Sales Meetings and Pricing Challenges (00:06:21)  

The Challenge of Serving Both B2C and B2B (00:07:53)  

Example 1: Get Vocals’ B2B-Only Flexible Pricing (00:09:20)  

Example 2: Turnkey’s Value-Based Pricing (00:12:04)  

Example 3: SendGrid’s Usage-Based Tiered Pricing (00:14:41)  

Podsqueeze’s Pricing Adjustments and Negotiation Issues (00:17:18)  

Future Plans: Unlimited Enterprise Plan and Flexibility (00:18:26)  

Conference Preparation and Closing Remarks (00:20:42)