Behind the Scope

Rebecca Russell & Rebecca Balogh
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Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

  1. VOR 1 TAG

    Behind the Scope – Creative Business Real Talk

    Behind the Scope hosts honest & transparent discussions about the creative industry, pricing creative work and all things business. Follow links: Instagram Threads YouTube

    1 Min.
  2. #123 Vibe Coding: Is It Really the Future?

    VOR 2 TAGEN

    #123 Vibe Coding: Is It Really the Future?

    We may have unintentionally triggered the AI vibe coders on Threads. We pointed out an obvious issue: many AI-generated websites look impressive at first, but fall apart once a real client needs to edit or maintain them. No proper content management, no flexibility, and no clear handover after launch. So we asked ourselves is this really the future or are we setting clients back decades while devaluing our industry further?

    45 Min.
  3. #122 The Psychology of Undercharging: Why Aren't We Talking About Real Numbers?

    2. MÄRZ

    #122 The Psychology of Undercharging: Why Aren't We Talking About Real Numbers?

    Some freelancers might know deep down that they should be charging more, but have they ever actually looked at their own numbers to confirm? In this episode we talk about the psychology behind bad pricing decisions in the creative industry. Competition anxiety, fear of losing out on projects, and the discomfort of looking at your own financial reality. We explore why pricing stubbornness can be tied to identity and/or insecurity.

    57 Min.

  4. 23. FEB.

    #121 Designing Love: Inside the Wedding Industry – with Marina Brooks

    This week we’re joined by wedding stationery and branding designer Marina Brooks, who has spent years inside one of the most emotionally charged corners of the design industry. We talk about what really happens when design stops being a business decision and becomes identity, taste, pressure, and expectations all at once. We also get into the stories. Unrealistic requests, disagreements between partners… and one project that sadly didn't end in a wedding. This episode is less about weddings and more about what happens when design becomes a deeply personal product. Guest links: Website: https://vonschoenstein.at Instagram: https://www.instagram.com/vonschoenstein

    51 Min.
  5. #120 Creating Values-Driven Brands for Founders – with Alber Armendáriz

    16. FEB.

    #120 Creating Values-Driven Brands for Founders – with Alber Armendáriz

    In this episode, we talk to Alber Armendáriz, co-founder of Armen + Max, about building a creative business that’s rooted in values, purpose, and transparency. Alber shares how he went from studying engineering to building a creative career working with founders, helping them articulate what they stand for and why it matters. We talk about following your passions, navigating perfectionism, and learning to define success on your own terms instead of borrowing someone else’s version of it. Guest links: Website: https://www.armenmaks.com Instagram: https://www.instagram.com/armenandmaks/ Threads: https://www.threads.com/@alber_armendariz

    54 Min.
  6. #119 Leaving the Agency Path: Building a Life as a Freelance Illustrator – with Carina Lindmeier

    9. FEB.

    #119 Leaving the Agency Path: Building a Life as a Freelance Illustrator – with Carina Lindmeier

    In this episode, we talk with freelance illustrator Carina Lindmeier about her path from agency project management into a full-time freelance illustration career. Carina shares what it really looked like to leave a structured role behind, finding her style, and start taking her own creative work seriously. Guest links: Website: https://carinalindmeier.com Instagram: https://www.instagram.com/carinalindmeier/

    45 Min.
  7. #118 Creative Leadership, Letting Go & Life After Traktor – with Katharina Luger

    2. FEB.

    #118 Creative Leadership, Letting Go & Life After Traktor – with Katharina Luger

    In this episode, we talk with Katharina Luger, former managing director of Traktor, about her journey through the advertising industry and her recent exit from the agency. Together, we look at her path from creative roles into leadership, how Traktor built its distinct approach to advertising, and what it really means to lead creative teams through change, including the challenges of the pandemic years. Guest links: LinkedIn: https://www.linkedin.com/in/katharina-luger-078a4414a/

    56 Min.
  8. #117 What to Factor Into Your Price: Value-Based Pricing Made Easy

    26. JAN.

    #117 What to Factor Into Your Price: Value-Based Pricing Made Easy

    We break down the main things you should factor into your prices: creator factors like experience level and whether you are a solo freelancer or a team, commissioner factors like client size, funding stage, location and influence, and industry factors that change how much companies are willing to spend on design. We also talk about rush fees, discounts, payment provider fees and why most people forget to include them. Faktor: https://www.faktor.so LinkedIn: https://www.linkedin.com/company/faktor-app/ Threads: https://www.threads.com/@faktor.so Instagram: https://www.instagram.com/faktor.so

    25 Min.
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Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

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  • Erstellt von
    Rebecca Russell & Rebecca Balogh
  • Jahre aktiv
    2023 - 2026
  • Folgen
    125
  • Bewertung
    Unbedenklich
  • Copyright
    © 2026 Rebecca Russell & Rebecca Balogh