Dig In

Dig Insights
  • 0,0 (0)
  • MARKETING
  • ZWEIWÖCHENTLICH

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

  1. 133. How LinkedIn turned brand tracking into a strategic advantage

    VOR 2 TAGEN

    133. How LinkedIn turned brand tracking into a strategic advantage

    On this week’s episode, Jess Gaedeke is joined by Kendra Speed, Founder & Principal at Klarion Group and former Director of Consumer Market Insights and Marketing Strategy at LinkedIn, to unpack how she rebuilt LinkedIn’s brand tracking program to drive real strategic action, what it takes to lead insights through organizational change, and why human curiosity—not just AI—is the key to the future of the insights function.

    41 Min.
  2. 132. Dig (In)spiration: Why global insights don't work without local context

    11. FEB. · BONUS

    132. Dig (In)spiration: Why global insights don't work without local context

    On this week’s episode, Jess Gaedeke is joined by Marcie Connan, EVP of Delivery Excellence & Client Experience at Dig Insights, to unpack why global insights only work when paired with local context, how scaling without flattening markets leads to better decisions, and what human-centered leadership looks like in complex, global organizations.

    15 Min.
  3. 132. How Mondelez moved beyond one-off launches to build innovation that lasts

    4. FEB.

    132. How Mondelez moved beyond one-off launches to build innovation that lasts

    On this week’s episode, Jess is joined by Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelez, to unpack how starting with real snacking moments helps close the say–do gap, why system-led innovation beats one-off launches, and what it takes to build scalable growth platforms that actually show up on shelf.

    27 Min.
  4. 131. Dig (In)spiration: How marketing is evolving in an AI world

    28. JAN. · BONUS

    131. Dig (In)spiration: How marketing is evolving in an AI world

    On this week’s episode, Jess is joined by DIG’s VP of Marketing and Brand Strategy Meagan Healey to unpack how AI is reshaping agency discovery and marketing decision-making, why human judgment and trust still matter most, and what it means to be a modern marketer in an AI-accelerated world.

    20 Min.
  5. 131. How this challenger brand is using AI to accelerate their marketing

    21. JAN.

    131. How this challenger brand is using AI to accelerate their marketing

    On this week’s episode, host Jess Gaedeke is joined by Saverio Spontella, (newly appointed!) Chief Commercial Officer, at Land O’Frost, to discuss how marketing leaders can practically embed AI into everyday decision-making, use it to accelerate insight-to-action workflows, and why embracing AI is quickly becoming table stakes for modern marketing and insights teams.

    27 Min.
  6. 130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)

    14. JAN. · BONUS

    130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)

    On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovation from early signals to validated concepts.

    17 Min.
  7. 130. How Danone used consumer empathy to launch a breakthrough product

    7. JAN.

    130. How Danone used consumer empathy to launch a breakthrough product

    On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innovation, why nuanced understanding maters when  designing for complex needs, and how agile, insight-led ways of working help teams move faster without sacrificing rigor.

    26 Min.
  8. 128. Dig (In)spiration: How humanizing your segments creates real activation and alignment

    29.12.2025 · BONUS

    128. Dig (In)spiration: How humanizing your segments creates real activation and alignment

    On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segmentation lies in activation and stakeholder alignment, and what Gen Z’s BS radar means for brands trying to earn authentic credibility.

    20 Min.
Alle anzeigen (161)

Info

Dig In is your go to source for insights innovation. It's for anyone with a genuine interest in fostering brand and product growth, exploring groundbreaking innovations, and embracing the dynamic world of expanding businesses and brands.

Informationen

  • Erstellt von
    Dig Insights
  • Jahre aktiv
    2021 - 2026
  • Folgen
    161
  • Bewertung
    Unbedenklich
  • Copyright
    © Dig Insights
  • Sendungswebsite
    Dig In