Evolving Industry

Intevity

Welcome to Evolving Industry, a no-BS podcast about business leaders who are successfully weaving technology into their company's DNA to forge a better path forward. If you’re looking to make actual progress rather than spinning around in a tornado of buzzwords, you’re in the right place. Host George Jagodzinski is your guide to exploring the best ways to grow and upgrade your business through interviews with some of the world's most recognizable brands.   Join us, because the business environment is ever-changing, and you’re either keeping up or going extinct. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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    The Strategy Trap: Translating Boardroom Vision to Shop Floor Reality

    To truly bridge the gap between leadership and results, a business leader must become a student of execution. Kevin Ertell, author of The Strategy Trap and founder of Mistere Advisory, joins the podcast to share insights from over 60 operator interviews and a thousand years of combined experience. Beginning his career as an in-store clerk at Tower Records, Kevin climbed the corporate ladder to lead billions of dollars in retail operations at Nike, Borders, and Sur La Table. He details why brilliant boardroom strategies fail when detached from the shop floor, illustrating how language can shift along the “ladder of abstraction.” Kevin reviews his “6 Cs” system for execution and outlines how to overcome the psychological “forgetting curve” through social incentives and relentless, multimodal communication. Join us as we discuss:   [1:35] How Kevin’s experience on the sales floor laid the foundation for his success in the C-suite [6:48] Why leaders need to wear their company’s vision on their sleeves [15:11] Lessons learned from interviewing dozens of strategic thinkers [22:47] Staying motivated once a new strategy’s honeymoon period wears off Check out these resources we mentioned during the podcast: The Strategy Trap:  Why Companies Fail at Execution and How to Get It Right Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    33 Min.

Info

Welcome to Evolving Industry, a no-BS podcast about business leaders who are successfully weaving technology into their company's DNA to forge a better path forward. If you’re looking to make actual progress rather than spinning around in a tornado of buzzwords, you’re in the right place. Host George Jagodzinski is your guide to exploring the best ways to grow and upgrade your business through interviews with some of the world's most recognizable brands.   Join us, because the business environment is ever-changing, and you’re either keeping up or going extinct. Hosted on Ausha. See ausha.co/privacy-policy for more information.