New forms of African popular music fuse traditional and contemporary sensibilities, morphing into new sonic fusions that connect Joburg to Nairobi via Lagos and Accra—and reflect the global diaspora. On Africa Now Radio, South African actor, singer, media personality, and entrepreneur Nandi Madida presents the latest African sounds in their lush entirety, be it amapiano, Afrobeats, highlife, alté, house, hip-hop, Afrobongo, or kuduro—along with interviews with the continent’s biggest stars and most exciting emerging acts. Kicking off her television career at just 15 years old, Nandi Madida has hosted some of South Africa’s most popular lifestyle shows, including All Access Mzansi and Coke Studio, and hosted and executive-produced BET Africa’s Made in Africa. Nandi starred in The Road, which won the South African Film and Television Award (SAFTA) for Best TV Soap in 2017, and 2020’s Black Is King, the Disney+ visual album and film experience written and directed by Beyoncé. “From the day I was born, I loved entertaining people, I loved the arts,” Nandi tells Apple Music 1. “I think because I got to choose my trajectory—my life, my goals, my plans, where I'm going—that's why I believe I still love it. There's a purpose, rather than the rewards that come with it. I absolutely love entertainment and I've never stopped since.” Through her own music, including her 2012 debut album NANDI and singles like 2020’s “Organic,” Nandi celebrates the natural beauty of African people, while her journey as a fashion entrepreneur led her to co-found the label Colour alongside Project Runway South Africa winner Kentse Masilo; together they’ve showcased vibrant, regal collections at New York Fashion Week. In addition to her creative projects, Nandi currently serves as a Global Citizen advocate and helps to promote gender equality and sexual and reproductive health rights. Inspired by her desire to share the beauty of the continent and its people around the world, Nandi sees herself as a true ambassador for African creativity. “I have never been this riveted by the African music scene,” she explains. “What we've been trying to do for so many years is finally happening. Africans are getting the recognition, but from an equal level, where we are not being compromised; we are not being undermined in any way. We’re being appreciated but also respected—and so many people fought for that. I think that's paramount, that people understand that we are so capable, with or without any assistance. We really are. And I think people are seeing that. I think our leaders [need] to understand that as well. Our artists are showing us that whether or not we have the support, we're doing it ourselves.” “I’m big on uniting African people across the continent and across the diaspora,” Nandi continues. “I hope to lift the voices of our African artists even higher, to really be a representative of how incredible this continent is and has been.” Tune in to a new episode of Africa Now Radio every Friday at 1 am LA, 4 am NY, 9 am Lagos/London, and 10 am Johannesburg/Paris on Apple Music 1.
