Stark Reflections on Writing and Publishing

Mark Leslie Lefebvre
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Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)

  1. 1 DAY AGO

    Book Marketing Made Easy with Manuscript Report

    Mark interviews Florin Bulgarov, co-founder of Manuscript Report.  Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. In their interview, Mark and Florin talk about: Florin's background with a PhD in A.I. and how he ended up evolving into creating the toolset of Manuscript Report How Manuscript Report was initially created as an assessment tool for publishers when going through their slush piles What assets Manuscript Report offers for authors to use in their marketing strategy approaches The additional assets from the reports including the visual pie-chart of the genre split/breakdown as well as the themes and the tropes associated from the manuscript The social media posts, blog posts, and book bible assets that authors can request in a higher level report The fact that Manuscript Report does not store the manuscript and does not train any AI on their manuscript. Within 30 days all traces of the author's manuscript is deleted from their servers How the system is optimized to run for one book at a time and the 1 million word limit on manuscripts run into Manuscript Report The "Narrative Crossroads" suggestions that an author might be able to use in a quick pitch/log line for the book An author who did A/B testing with her own written ads and the Manuscript Report ads and was able to reduce her cost by half and increase her sales by 60% An example of a report using Oscar Wilde's The Picture of Dorian Gray How Manuscript Report is a Swiss Army Knife for marketing And more... Links of Interest: YouTube Video of Interview (with visual walk-thru) EP 443 - Strategies for Short Fiction EP 442 - Writer You Still Need to Quit with Becca Syme EP 441 - A Bookstore for Indie Authors with Donovan Scherer EP 438 - A Personal Conversation with Malorie Cooper EP 437 - Nerding Out Over History, Science, and Maps with Malorie Cooper EP 429 - A Post-Mortem on Co-Hosting the 2025 Aurora Awards with Liz May Anderson Draft2Digital Self-Publishing Insiders: What to Quit, What to Keep, and What to Question with Becca Syme (YouTube) Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    1h 9m
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    1 DAY AGO · BONUS

    You Might Also Like: Dinner’s on Me with Jesse Tyler Ferguson

    Introducing Meredith Marks — on revealing marital ups and downs on RHOSLC and how she disengages from the drama from Dinner’s on Me with Jesse Tyler Ferguson. Follow the show: Dinner’s on Me with Jesse Tyler Ferguson ‘Real Housewives of Salt Lake City’ star Meredith Marks. Over arugula salad, we hear her iconic relationship origin story with husband Seth Marks, her kids’ reaction to mom on reality TV, and what she’s learned to accept and not accept when it comes to drama with her costars. Plus, she shares what would lead her to leave the franchise. This episode was recorded at Bottega Louie in West Hollywood, CA. Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. 4 DAYS AGO

    Strategies for Short Fiction

    This bonus episode of the Stark Reflections Podcast is a recording of a Nov 10, 2025 live chat that Mark did with Matty Dalrymple and Angelique Fawns talking about strategies for short fiction. The conversation was based on content from Mark and Matty's 2nd Edition release of Taking the Short Tack: Creating Income & Connecting with Readers Using Short Fiction and Angelique's Writing and Selling Short Stories with Angelique Fawns Substack.   Links of Interest: Strategies for Short Fiction (YouTube) Author Level Up - Michael La Ronn's YouTube Channel EP 440 - Behind the Scenes of the Podcast Guest Playbook with Matty Dalrymple EP 382 - From Page to Platform with Matty Dalrymple and M.L. Ronn EP 306 - Finding Short Fiction Markets with Angelique Fawns Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    1h 5m

  4. 7 NOV

    Dear Writer You Still Need To Quit with Becca Syme

    Mark interviews Becca Syme about her latest project, about the journey she has been on since she launched her first Dear Writer, You Need to Quit book, and the various fiction titles she has written. Prior to the interview, Mark explains that he is at Author Nation in Vegas and that his introduction and post interview reflection were generated by ElevenLabs. Then his digital voice clone from ElevenLabs shares a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Becca talk about: How it has been an extremely long year since Becca was last on the Stark Reflections Podcast Becca's long-time aversion to marketing and how she has decided to approach it The Kickstarter that Becca has launched and the various prizes she is offering for each of the tour stops The prize that Stark Reflections listeners can win just by listening and entering their name How Becca is trying to make each stop on the podcast guest tour different by focusing on different tips and ideas with every episode Mark's idea on how he deals with Kickstarters where international shipping isn't an option The limited number of vinyl albums that will be available through Becca's Kickstarter How the publishing industry has changed dramatically since 2017 when Becca's first "Dear Writer, You Need to Quit" book came out The cheeky thought that Becca was considering for her latest book with using the popular F-word expletive How long Becca's Kickstarter will be running Trying to spend more time on her fiction writing, but struggling with how much she loves collaborating with and helping other writers The positive impact of dating another writer where they can motivate one another to get more writing done How Becca had never intended to build a business as a coach and a non-fiction writer The two other pen names that Becca writes under for different series and genres. Mystery written as R.L. Syme. Paranormal Romance (written with a co-author) written as Cameron Reece. Urban fantasy under the name: Macy Dixon The recent "work vacation" that Becca took which helped enable some solid research for her writing Becca's reminder that under different pen names and genres, a writer will usually have a uniquely different voice The specific playlists that Becca has for each one of her pen names and genres and the very separate personas she embraces when writing each The comment Mark made that led Becca over to checking out his Clifton Strengths to confirm her suspicion How Becca is a real "sense of place" writer who connects emotionally with the physical space and the connection to the earth, the mountains, etc After the interview, Mark reflects on the idea of wanting to help writers, and how that often leads to one's own writing taking a back seat.   Links of Interest: Becca Syme's Better-Faster Academy Better-Faster Academcy LINKS Better Faster Academy TOUR STOP GAME - Enter that you listened to Becca's interview on the Stark Reflections on Writing and Publishing Podcast Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Becca Syme (MATL) is a Gallup-Certified Strengths Coach and has individually coached more than 6000 authors at all levels. She is the author of the Quitbooks for Writers series and the popular Write Better-Faster course, and the host of the Quitcast for Writers podcast and YouTube channel. She also writes mystery novels and lives on one of the thousand lakes in Minnesota. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    58 min

  5. 31 OCT

    A Bookstore for Indie Authors with Donovan Scherer

    Mark interviews artist, author, and indie bookstore owner Donovan Scherer about his writing, his art, and his store in downtown Kenosha, Wisconsin. Prior to the interview, Mark welcomes new patrons, shares recent comments, a personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Donovan talk about: Donovan background as an illustrator creating various characters, and then eventually moving on to writing middle grade chapter books Never really learning about how to sell books online, but rather through in person events like comic book conventions The popularity of the ZomBeans (zombies) Donovan has drawn, including unique caricatures of his patrons The idea of working on a "talking flowchart" to help understand what people gravitate towards How Donovan has been doing local markets for 15 years -- since 2010 The regular festivals Donovan has started running in the parking lot across the street from his store Acquiring the Studio Moonfall 400 square foot store in 2019 What Donovan carries in his store How Donovan acquired ten pallets of books from a library that was wanting to move them Half of what Donovan sells in his own store being his own work -- meaning that his average margin is much higher than most other bookstores The CUT THE LINE promo where authors can get their books featured in the store and via the store's socials by providing 8 copies of their book to Studio Moonfall And more...   After the interview Mark reflects on the incredible effort and unique approach to creating his own store in order to ensure his work was available in a brick and mortar space. He also talks about the various margins that are typical for bookstores and how Donovan has navigated that with some ingenius moves. Mark also shares a special offer for patrons related to the CUT THE LINE promotion Donovan has in place.   Links of Interest: Donovan Scherer: Adventures in Art & Madness Studio Moonfall Author Submissions Page EP 440 - Behind the Scenes of the Podcast Guest Playbook with Matty Dalrymple Mark's Substack Article: When the Math for an Author Event Doesn't Add Up Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections ElevenLabs (AI Voice Generation - Affiliate link) Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Donovan Scherer is an author and illustrator creating worlds of adventure with a sense of humor and a little bit of dread that everything will go terribly, terribly wrong. In 2009, he started the Fear & Sunshine series of middle-grade illustrated novels and began his work in book publishing. Along with developing more of his own series across novels, comics, video games, and animation, he also works with independent authors to help bring their stories to life. In 2019, he opened the Studio Moonfall in downtown Kenosha, Wisconsin - an art studio and bookstore featuring his endlessly increasing body of work and highlighting other local and independent authors and artists. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    1h 1m

  6. 24 OCT

    Behind the Scenes of The Podcast Guest Playbook with Matty Dalrymple

    In this episode Mark talks with Matty Dalrymple, co-author of the book The Podcast Guest Playbook which was released earlier in 2025. Prior to the interview, Mark shares recent comments, a brief personal update and a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK5 at checkout and save $5.00 off your own personalized report. In their interview, Mark and Matty talk about: Something that Stark Reflections listeners might not know about Matty related to getting her private pilot license Having worked aviation into at least two of her novels The phrase that goes along with the very intentional passing of the manuscript from one co-author to another How long Matty has been running The Indy Author Podcast The genesis of the book PODCASTING GUEST PLAYBOOK that Matty and Mark co-authored The underlying importance of connections that can happen through direct conversation between two people, but also among people who listen to that conversation (such as in a podcast) An anecdote from meeting an author at ALA (American Library Association) who thought they'd met Mark in person before because they'd heard him as a guest on someone else's podcast Wanting it to be a mutually beneficial relationship when making those connections A reminder about the old Storygraph tool that showed a visual representation of how books were linked (Back in 2007 this was a visual search tool where book covers appeared as thumbnails and "connections" between books (via "customers who bought this also bought this") were drawn as lines. Some of the unique connections that happened when both Mark and Matty were at ALA in Philadelphia in the summer of 2025 An example of how Damon Courtney of Bookfunnel is a great podcast guest who is more interested in providing value to all listeners rather than someone who is solely trying to sell his product How indirect opportunities can be better than a sudden spike in book sales The offer that Matty has for authors to help do a short interview for them to demonstrate their skills as a interview guest A special offer for patrons of the Stark Reflections Podcast to get a free coaching session from Matty with her pod-pro coaching An example of a guest who was very reluctant to provide valuable information in an interview (ie, being far more interested in selling something) The value of having a service mindset over a selling mindset Making sure that you're pitching to the right podcast in the right way at the right time Advice Matty would offer to authors And more . . .   After the interview Mark reflects on a few different things, including the rise of the sophistication of the spammy author connection and service requests that arrive in his email a half dozen times a day.   Links of Interest: The Indy Author The Podcast Guest Playbook Matty's POD PRO Consulting (Patron link to access offer) EP 439 - Rambling Reflections from the Road to Can-Con Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    1h 8m

  7. 17 OCT

    Rambling Reflections From The Road to Can-Con

    On his drive to Ottawa, Ontario for the annual Can-Con (Ottawa's Sci-Fi, Fantasy, and Horror Literature Convention), Mark reflects on his experience with that conference from it's initial inception in the early 1990s along with its evolution. He also reflects on the importance of CanCon in general (Canadian Content regulations) and how it has played and continues to play an important role for Canadian musicians, artists, performers, and writers. This episode is sponsored by the 2nd Edition of the book TAKING THE SHORT TACK: Creating Income and Connecting with Readers Using Short Fiction which is co-authored by Mark and Matty Dalrymple and was released this week in October 2025 Links of Interest: Can-Con (Ottawa Conference) Terry Fallis Website EP 328 - Reflections on A New Season with Terry Fallis EP 029 - Terry Fallis on Writing With Authenticity, Humor, and Passion The Littlest Hobo Mr. Dressup The Polka Dot Door Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    54 min

  8. 14 OCT

    A Personal Conversation with Malorie Cooper

    Mark has a personal conversation with Malorie Cooper. In this episode they talk about: The reason she and her family moved from Boston, MA and back to Canada The uniqueness of New England compared to the rest of the United States How Canada is one of the hardest countries to emigrate into Not having ever gotten American citizenship The oppression and fear of being a queer transgender person, particularly in the US How it's virtually impossible for people who aren't oppressed to understand what it's like Losing half her fan base and friends when she transitioned into the person she was always born to be How when you life authentically and vulnerably, people will actually be attracted to you Living in a judgement-free zone/bubble Feeling unsafe for the first time after she came out as Malorie How coming out as trans is likely the hardest thing a person will ever do -- but, in addition to having a child, one of the most rewarding things Mal ever did The recurring theme of "found family" in Mal's novels And more...   After the conversation Mark reflects on the idea of priviledge he has in not having to be fearful when walking alone outside after dark (for example) about "found family" and the importance of connecting with others who understand you where you are. Links of Interest: Malorie Cooper / M.D. Cooper Website The Writing Wives Manuscript Report (Mark's affiliate link) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation   Malorie Cooper is a science fiction author and creator of the Aeon 14 universe. She has written over one hundred books and plans to write another hundred more (at least). Having built her career using advertising to spread awareness of her books, she's shifted focus to helping other authors get a leg up through paid ads on a variety of platforms, as well as optimizing their product page with a focus on increasing conversions. She and her wife now run The Writing Wives, which helps dozens of authors a month reach their marketing goals. In addition to storytelling and writing, Malorie loves playing games of any sort, gardening, and woodworking. She shares her home with a wife who also writes, an entrepreneurial teenaged daughter, and far more cats than are strictly necessary.   The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

    40 min
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About

Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)

Information

  • Creator
    Mark Leslie Lefebvre
  • Years Active
    2018 - 2025
  • Episodes
    446
  • Rating
    Explicit
  • Copyright
    © Creative Commons Attribution-NonCommercial 4.0 International Public License
  • Show Website
    Stark Reflections on Writing and Publishing

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