ICS Podcast: Everything Digital

ICS-digital and ICS-translate
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The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

  1. Global Visibility in 2026 SEO with Sistrix's Steve Paine

    vor 5 Tagen

    Global Visibility in 2026 SEO with Sistrix's Steve Paine

    Sistrix is one of the world's leading SEO tools and in this episode, Steve Paine joins us to talk all things visibility. Covering trends in AI, the need for benchmark data to plot success and a brief dive into the specifics of the travel sector, this ep is a must-listen for SEO pros.

    44 Min.
  2. Customer-focused Marketing in Global Food & Drink with Lactalis' Jason Simpson

    15. Juni

    Customer-focused Marketing in Global Food & Drink with Lactalis' Jason Simpson

    How can global food and drink brands place customers at the heart of their marketing plans? In this episode, Lactalis head of omnichannel Jason Simpson talks about all things customer, touching on NPD, AI search, retail media and much more.

    44 Min.
  3. AffPapa's Anahit Hovhannisyan on Affiliate Marketing, Global Event Management and B2B Social Media

    1. Juni

    AffPapa's Anahit Hovhannisyan on Affiliate Marketing, Global Event Management and B2B Social Media

    Affiliate marketing is full of dynamic brands and AffPapa Head of Marketing Anahit Hovhannisyan is at the heart of the industry. In this episode Anahit talks about the value of physical events in bringing digital businesses together, collaboration in competitive industries and the power of social media content to engage, entertain and convert in B2B

    35 Min.
  4. What Journalists Want: PR tips from HuffPost UK's Dayna McAlpine

    18. Mai

    What Journalists Want: PR tips from HuffPost UK's Dayna McAlpine

    PRs, this one is for you. We're removing the filter and getting honest about the current state of play in PR and journalism by interviewing Dayna McAlpine, Deputy Editor of HuffPost UK. In this episode, no questions are off the table as Grace Taylor-Clarke is joined by Dayna to give public relations professionals the answers to the journalist questions that you've been dying to ask.

    48 Min.
  5. Marketing Without a Product: Lessons from Samaritans

    4. Mai

    Marketing Without a Product: Lessons from Samaritans

    How do you market to someone who isn’t looking to buy — or even to engage?In this episode, Elliot Colburn from Samaritans joins us to talk about marketing without a product, and what it really takes to reach people in a meaningful way.We explore how to connect with difficult-to-reach audiences, communicate sensitive topics responsibly, and build campaigns that prioritise trust over clicks.A different kind of marketing conversation — and one that challenges a lot of what we think we know.

    46 Min.
  6. The Power of Proof: Using Clinical Trials in Marketing and Digital PR

    20. Apr.

    The Power of Proof: Using Clinical Trials in Marketing and Digital PR

    Ever wondered how to conduct a clinical trial to enhance your brands marketing strategy? In this episode, we step away from our usual discussions to explore a fascinating intersection of marketing and academia. We're joined by Dr. Andrea Utley, a Reader in Motor Control and Learning and Development at the University of Leeds. Dr. Utley shares expert insights into how brands can best collaborate with academic institutions to test product efficacy. We delve into the strategic use of academic research in mainstream media and how Digital PR practitioners can leverage this approach. Prepare to gain new, valuable perspectives on a powerful, often overlooked, side of marketing.

    29 Min.
  7. Legal Sector SEO in 2026 with Charlotte Rennox

    6. Apr.

    Legal Sector SEO in 2026 with Charlotte Rennox

    With a focus on authentic content, trust and search strategies that respond to customer intent, Fletchers Group Head of SEO & Content Charlotte Rennox discusses the essential SEO and content strategies legal sector organisations need to prioritise in 2026. A must-listen.

    42 Min.
  8. Content Marketing & Technical SEO with Danielle Escaro from Oncrawl

    23. März

    Content Marketing & Technical SEO with Danielle Escaro from Oncrawl

    Martin Calvert is joined by Danielle Escaro, Content Marketing Manager at Oncrawl, to discuss 2026 technology content strategy. They cover working with external contributors, building an editorial workflow, the enduring value of blog content, tackling "audience amnesia," and the role of community and authenticity in content marketing.

    40 Min.
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The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

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  • Erstellt von
    ICS-digital and ICS-translate
  • Jahre aktiv
    2022 - 2026
  • Folgen
    104
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    © ICS-digital and ICS-translate
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    ICS Podcast: Everything Digital