LoSasso Integrated Marketing

LoSasso Integrated Marketing
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A LoSasso Podcast

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  1. Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It

    27. Apr.

    Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It

    Discover how B2B micro-influencers drive authentic engagement and real product demand in industrial marketing. Expert strategies on creator-led insights.

    27 Min.
  2. Collaborations & Community: Conversations that Move Automation Forward

    8. Jan.

    Collaborations & Community: Conversations that Move Automation Forward

    Discover how collaboration and community drive innovation in automation. Featuring Jana Martin of A3 and insights from Automate 2026.

    25 Min.
  3. Trusted Voices: How Peer-to-Peer Content is Reshaping B2B Marketing

    27.10.2025

    Trusted Voices: How Peer-to-Peer Content is Reshaping B2B Marketing

    Discover how peer-driven, authentic content is changing B2B marketing. Scott LoSasso and Marco Ameli explain trends, platform preferences and growth tips from EMO Hannover.

    9 Min.

  4. 28.07.2025

    From Google to GPT: Traffic Changes, LLM Optimization, and What's Ahead

    Learn how AI search platforms are disrupting digital marketing, causing traffic drops, and what brands must do to optimize for ChatGPT, LLMs & Google AI Overviews.

    27 Min.
  5. Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion

    28.05.2025

    Hearts, Minds, and Marketshare: Fueling B2B Growth with B2C Brand Passion

    B2B marketing meets B2C brand passion! In this episode, Scott LoSasso and David Fabbri reveal how emotional branding, data-driven storytelling, and influencer strategies are transforming B2B growth.

    12 Min.

  6. 09.05.2025

    SEO Loves Connection, Complexity and Makeovers

    Today, effective SEO is about much more than keyword research. Top-performing content must: Connect its audiences seamlessly to the information they’re looking for. Be complex in its coverage of a topic, looking at it from different angles to demonstrate a deep understanding. Receive constant makeovers to better serve its users. Hear from Sarah Thaler, Senior Digital Marketing Specialist, and Dylan McIntyre, Account Supervisor, on how to follow SEO best practices for tangible results.

    10 Min.
  7. AI in Action: Enhancing B2B Leads and Elevating Expertise

    21.03.2025

    AI in Action: Enhancing B2B Leads and Elevating Expertise

    AI has shown its value in content creation—we’re exploring how much further it can take us in B2B marketing.   Join Scott Losasso, CEO, and David Fabbri, CSO, as they discuss how AI is revolutionizing B2B marketing, from lead enrichment to custom GPTs for client knowledge bases.

    19 Min.

  8. 20.11.2024

    The State of AI in Marketing: Content Strategy

    When it comes to using AI for marketing, content generation is only the tip of the iceberg.    Listen to our latest podcast as David Fabbri, Chief Strategy Officer, and Sarah Thaler, Senior Digital Marketing Specialist, weigh in on how AI can give your content strategy—and your business—a serious competitive edge.

    13 Min.

  9. 29.08.2024

    Marketing's Most Dynamic Duo: Strategy and Creative

    What do fish and chips, Batman and Robin, and Woody and Buzz have in common? They’re part of a dynamic duo with complementary traits that bring about outstanding results.    The same can be said for creative and strategy in marketing..    Hear from Louise Rasmussen, Strategic Planning Director, and Kyle Briggs, Associate Creative Director, on how—and why—this partnership works at LoSasso.

    8 Min.
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A LoSasso Podcast

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  • Erstellt von
    LoSasso Integrated Marketing
  • Jahre aktiv
    2025 - 2026
  • Folgen
    9
  • Bewertung
    Unbedenklich
  • Copyright
    © Copyright 2025 All rights reserved.
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    LoSasso Integrated Marketing
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