Make It Pretty Please

Felix Kilbertus, Wolfgang Philipp
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Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility. Hosted by Felix Kilbertus and Wolfgang Philipp.

  1. vor 4 Tagen

    When Should Leaders Ignore the Data?

    When should leaders trust their judgment over the data? From the Volkswagen Beetle to Tesla, we explore why even reliable data can lead to the wrong decisions – and why shaping the future sometimes requires the courage to challenge it. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e4-when-should-leaders-ignore-the-data

  2. 18. Okt.

    Why Are Mediocre Products the Result of Good Decisions?

    Why do good decisions so often lead to mediocre products? Cutting costs, improving efficiency, and optimizing margins may all make perfect sense individually – yet together, they can strip products of what makes them special. We explore why carmakers get trapped in this logic, and what it takes to make bolder decisions that create real value for customers and brands. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e3-why-good-decisions-lead-to-mediocre-products

  3. 4. Okt.

    Should Customer Clinics Guide Design Decisions?

    Can customer clinics really tell us which design is right? Customer feedback can reveal real problems and test clear hypotheses – but when it starts defining direction, it can turn uncertainty into consensus rather than better decisions. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e2-should-customer-clinics-guide-design-decisions

  4. 20. Sept.

    When Is a Vehicle Successful?

    What does it really mean for a vehicle to be successful? Sales, profit, brand impact, and cultural influence can tell very different stories – and the way we define success shapes the products we build. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s3e1-when-is-a-vehicle-successful

  5. 6. Sept.

    Who Are We Actually Prioritizing?

    Who are we actually prioritizing – and how can a clear brand help us make better decisions when everyone has their own priorities? Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e5-who-are-we-prioritizing

  6. 23. Aug.

    Is Our Customer the Same in Every Market?

    Are customers really different in every market – or do we make them different by starting with the market instead of the brand? Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e4-customer-same-every-market/

  7. 9. Aug.

    Are Our Target Customers Real or Constructed?

    When a brand decides to reach a new target customer, are we discovering a real opportunity — or constructing a customer around the product we already want to build? Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e3-target-customers-real-constructed/

  8. 26. Juli

    What Happens When We Design for Multiple Users?

    The more users a product tries to satisfy, the harder it becomes to create something that truly stands for anyone. Explore the ideas behind this episode on our website: make-it-pretty-please.com/s2e2-what-happens-when-we-design-for-multiple-users

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Info

Conversations on the strategic questions shaping automotive design, brand relevance, and the future of mobility. Hosted by Felix Kilbertus and Wolfgang Philipp.

Informationen

  • Erstellt von
    Felix Kilbertus, Wolfgang Philipp
  • Jahre aktiv
    2026
  • Folgen
    14
  • Bewertung
    Unbedenklich
  • Copyright
    © Felix Kilbertus, Wolfgang Philipp
  • Sendungswebsite
    Make It Pretty Please

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