Mixed Signals from Semafor Media

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Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.

  1. Blackbird Spyplane’s Jonah Weiner on Substack, resisting selling out, and Obama’s pants legacy

    VOR 8 STD.

    Blackbird Spyplane’s Jonah Weiner on Substack, resisting selling out, and Obama’s pants legacy

    Blackbird Spyplane, a style and culture newsletter, launched in 2020 as one of the early adopters and success stories on Substack. This week, Ben and Max bring on co-author and longtime magazine journalist, Jonah Weiner, to talk about how the newsletter has evolved, how it changed his marriage, and why he’s ‘grossed out’ by affiliate links. They also talk about if he wants to expand the business further, and why Obama epitomizes ‘the state of the art of dad pants.’ Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    46 Min.
  2. Can MS survive without NBC? Inside CEO Mark Lazarus’ efforts to save cable’s great brands

    26. SEPT.

    Can MS survive without NBC? Inside CEO Mark Lazarus’ efforts to save cable’s great brands

    MSNBC and 10 other television channels, from CNBC to Golf Channel, are splitting from NBC over the next several weeks to form a new digital-focused, publicly traded company called Versant. In his first interview about the new “SpinCo,” Ben and Max talk to CEO Mark Lazarus about how he envisions the company will operate, how he wants to grow each of the brands, and what independent outlets he’s looking to acquire. They also discuss how he looks at MSNBC and progressive media’s place in the company and how he’s navigating the media environment under the current administration and Brendan Carr’s FCC. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    55 Min.
  3. Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan

    19. SEPT.

    Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan

    Malcolm Gladwell is a man of many theories – he’s made a career of it through his books and podcasts through Pushkin Industries. This week, Ben and Max bring on the author and Revisionist History host to get his current theories about the state of podcasting, how that industry can extend your career, and why he’s betting on narrative shows when everyone else is running towards chat shows. They also discuss his take on Joe Rogan as a “tightly muscled possum,” and why he’s skeptical of the power of the internet and optimistic about America. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    54 Min.
  4. How AI is reshaping media, with Google’s VP of marketing, Josh Spanier

    12. SEPT.

    How AI is reshaping media, with Google’s VP of marketing, Josh Spanier

    This week, a special episode featuring Josh Spanier, VP of marketing at Google, who you might recognize from our branded segments. In this sponsored episode, Ben asks Josh about how Google thinks about advertising, how he’s navigated the technological changes in that space, and if AI is going to homogenize all of the ads we see. Josh also answers some listener questions about how advertisers work with creators and what the biggest blind spots in marketing are today. This episode is partner content presented by Think with Google. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    38 Min.
  5. How to be elite in the age of populism, with the FT’s Roula Khalaf

    5. SEPT.

    How to be elite in the age of populism, with the FT’s Roula Khalaf

    The Financial Times is the paper for business and world leaders, and comes with a hefty subscription price of $45/month. But what does it mean to serve the elite in a growing age of populism, and what are the consequences of high quality journalism only being available to the 1%? This week, Ben and Max bring on the editor of the FT, Roula Khalaf, to talk about the paper’s position in a populist world, who it ultimately serves, and the surprising success that older FT journalists have had on social media. They also discuss the ways the paper is experimenting with AI, what Khalaf has learned through her conversations with tech leaders like Sam Altman, and how she thinks about reporting on Trump. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    44 Min.
  6. How media drove America crazy, with Thomas Chatterton Williams

    29. AUG.

    How media drove America crazy, with Thomas Chatterton Williams

    Five years since the start of the pandemic and the racial reckoning post-George Floyd, we’re still seeing the effects that 2020 had on culture and politics. This week, Ben and Max bring on The Atlantic staff writer, Thomas Chatterton Williams, to talk about how we can trace Donald Trump’s re-election to that summer, the role that media played in fueling the right-wing backlash, and how his experience on social media at the time spawned his latest book, Summer of Our Discontent. They also discuss the criticism of the book, if leftist illiberalism can really be to blame for the current administration’s actions, and why The New York Times and other elite media institutions have more influence than we give them credit for. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    46 Min.
  7. Don Lemon on Elon Musk, Chris Cuomo, and why YouTube is better than CNN

    22. AUG.

    Don Lemon on Elon Musk, Chris Cuomo, and why YouTube is better than CNN

    After his dramatic breakup with CNN and failed partnership with Elon Musk’s X, Don Lemon now has almost 800,000 subscribers on YouTube. This week, Ben and Max bring on the broadcaster-turned-streamer to discuss what he’s learned in the transition to new media, the latest on his legal battle with Musk, and if there’s a place for centrists on YouTube. They also get his take on his former TV “friend,” Chris Cuomo, his thoughts on corporations “bending the knee” to the administration, and why he believes he’ll eventually make more money on YouTube than he did at CNN. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    40 Min.
  8. Mark Cuban on AI in politics, running for president (or not), and why he hates the media business

    15. AUG.

    Mark Cuban on AI in politics, running for president (or not), and why he hates the media business

    Mark Cuban is everywhere – and famously accessible. But what might be called overexposure in a previous era is now a strength in a fragmented media world, to the point that many people want him to run for president in 2028. This week, Ben and Max bring on the former Shark Tank “shark” and former majority-owner of the Dallas Mavericks to talk about how he predicted today’s media landscape in 1995, why he hates the media business, and why he thinks AI is the biggest threat to media and politics. They also discuss if he’ll actually run in 2028 and which Democratic candidates have the best shot. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

    47 Min.
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Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.

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