Stop Blaming the Algorithm (Do These 3 Things Instead) | #67

Most creators obsess over algorithm hacks.

Hashtags. “Comment for a guide.” Posting times.

But those things are like bicep curls in the gym.

They might help a little, but they’re a tiny fraction of what actually makes content work.

The real skill behind every viral post is communication.

In this episode, Matt and I break down the three communication principles that helped us grow to 300,000+ followers across platforms.

We break down:

🔹 Why most creators forget their audience has zero context, and how adding the right background makes people actually care about what you’re saying

🔹 Why every word you cut saves your audience time, and the simple editing habit that dramatically improves your writing

🔹 Humans > Algorithms: The mental shift that changed how we create content once we realized every impression is a real person, not a machine

If you’re trying to grow on LinkedIn or YouTube, this episode will help you communicate ideas in a way that people actually want to share.

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