The RevOps Review

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Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.

  1. 10. APR.

    Why Governance Is the New Growth Lever in Modern GTM, with Adrian Rosenkranz, CRO at Webflow

    Webflow CRO Adrian Rosenkranz breaks down how go-to-market teams are evolving in an AI-first world. From unifying PLG and enterprise motions to treating governance as a driver of growth, this episode explores how to design revenue systems that scale, without sacrificing control.

    26 Min.

  2. 3. APR.

    How RevOps scales companies from $10M to $250M ARR with Franco Anzini, SVP of GTM Strategy & Operations

    In this episode, Jeff is joined by Franco Anzini, a GTM operations executive who has helped scale multiple SaaS companies from $10M to $250M ARR and led organisations through IPO and acquisition. Franco shares what RevOps actually looks like at different stages of growth, and how the role evolves as companies scale. From building the operational foundations in early growth, to creating forecasting discipline before IPO, he explains the systems, data infrastructure, and decision-making frameworks that allow revenue teams to grow sustainably. They also discuss the shift from systems thinking to business impact, the rise of GTM engineering, and why AI initiatives often fail without clean, centralised data.

    20 Min.

  3. 27. MÄRZ

    Reinventing revenue in healthcare AI with Guy Raber, VP of RevOps at Kontakt.io

    In this episode, Jeff sits down with Guy Rayer, VP of Revenue Operations at Kontakt.io, to explore how RevOps is evolving in a world of AI, limited TAM, and complex healthcare buying cycles. Guy shares how operating in a concentrated healthcare market, just 300 target health systems representing 80% of the opportunity, fundamentally changes go-to-market strategy. Instead of volume-based outbound, his team leans into depth: account-based execution, persona mapping, proximity strategy, and face-to-face influence at industry events like HIMSS and ViVE.

    21 Min.

  4. 20. MÄRZ

    When compensation breaks with Jaap Westrik, Founder of Mordern Revenue

    In this episode, Jeff sits down with Jaap Westrick, Founder of Modern Revenue, to explore the hidden disconnect between finance and go-to-market team, and why compensation plans are often blamed for problems they didn’t create. Drawing on his background in finance and advisory work with 30+ companies, Jaap explains why CRO–CFO misalignment stems from fundamentally different training, incentives, and languages. They unpack why comp plans are usually a symptom of deeper strategic issues - from poor planning cycles and unclear definitions to flawed capacity models and disconnected data strategies.

    22 Min.

  5. 13. MÄRZ

    Architecting Scalable, AI-Safe Revenue Systems with Pranav Lal, Head of Business Technology at Gusto

    In this episode, Jeff sits down with Pranav Lal, Head of Business Technology at Gusto, to unpack what it really means to build a commerce engine, not just a tech stack. Drawing on experience from high-growth journeys at Slack, Eventbrite, and Ethos Life, Pav shares hard-won lessons on lead-to-cash architecture, IPO readiness, SOX compliance, and designing systems that scale without drowning in tech debt.

    26 Min.

  6. 6. MÄRZ

    How the Bowtie Model Aligns Marketing, Sales & CS with Clark Dixon, VP of RevOps at EverDriven

    Clark Dixon, VP of Revenue Operations at EverDriven, joins the show to discuss how revenue architecture creates clarity, alignment, and focus across go-to-market teams. EverDriven is a mission-driven company providing modern transportation solutions for K–12 students with unique needs, including those experiencing homelessness or requiring specialised support. Clark shares how the bowtie data model became a powerful unifying framework in his previous roles, transforming disconnected funnels into a single, measurable revenue system.

    16 Min.

  7. 27. FEB.

    Scaling from $0 to $200M with Precision Revenue Operations with Alex Kusters, VP of RevOps at Impact Networking

    How do you grow faster while creating fewer opportunities? Alex Kusters explains how Impact Networking redefined its ICP, built a formulaic targeting model, and embraced signal-based selling to drive 114% growth in net-new logos. A masterclass in modern RevOps, mid-market positioning, and building systems people actually want to use.

    22 Min.

  8. 20. FEB.

    How to Build Data-Led Outbound with Jordan Crawford, Founder of Blueprint

    Jordan Crawford explains the Permissionless Value Prop, a way of combining internal and external data to create outreach that earns attention. - Why most AI SDR tools produce identical messages - The limits of firmographic ICPs - How to define a “paying qualified segment” - Vertical vs. horizontal GTM trade-offs - Where RevOps should start with AI

    25 Min.
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Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.

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  • Erstellt von
    Cognism
  • Jahre aktiv
    2023 - 2026
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    133
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