The Terrible Creative

Patrick Fore

The Terrible Creative is a storytelling podcast for photographers, designers, and creative professionals working through the parts of the creative process no gear review or business course ever covers. Each episode is 30 to 40 minutes. Solo. Story-driven. Built around mental health, artistic identity, and what honest work costs in a career rewarding performance over truth. This is not a photography podcast about cameras, presets, or client strategy. This is a podcast about the inner experience of being a creative professional, made for the mid-career photographer or designer who has mastered the technical side but lost the thread. Hosted by Patrick Fore, commercial photographer, author, and former lead photographer and brand designer for Taylor Guitars. His work has appeared globally for clients like Nike, Petco, and Verizon. He built this show because none of the podcasts he found addressed the real problem. If you are a photographer or creative professional who feels competent on the outside and quietly lost on the inside, you are a Terrible Creative. This is your podcast.

  1. vor 5 Tagen

    Photography - The Voice - What Do You Actually Want To Make? - Part Three

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours You can buy the camera. You can learn the lighting. You can spend years mastering the technical side of photography until the camera finally gets out of the way. Then comes the harder question: What do you actually want to photograph? In the final episode of Photography: Gear, Craft & Voice, I’m talking about what happens when technical competence is no longer the problem—and you’re left alone with your own ideas, or the uncomfortable lack of them. We’ll talk about creative avoidance, why inspiration so easily turns into imitation, the strange difficulty of making work nobody asked for, and why your voice may have less to do with developing a “style” than paying attention to the things you can’t stop thinking about. Because eventually, the question stops being whether you know how to make the photograph. It becomes: What do you actually care about? Resources APA (Advertising Photographers of America) Find your local chapter at apanational.org The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    Photography - The Voice - What Do You Actually Want To Make? - Part Three
  2. 18. Aug.

    Photography - The Gear, The Craft, and The Voice - Part Two

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours There is a quiet, infuriating moment every creator faces: looking at the LCD screen and realizing the image in front of you isn't even in the same conversation as the one living in your head. In Part Two of our series on Gear, Craft & Voice, Patrick Fore breaks down what it actually takes to close the gap between imagination and execution. From late-night isolation sessions trying to light reflective acoustic guitars to nearly blowing a high-stakes commercial architecture shoot by blindly following an online tutorial, this episode explores the unglamorous reality of building instinct. We look at why repetition without an audit is useless, how recipes differ from underlying principles, and the dangerous trap waiting for you at the top of technical execution.Key Takeaways The Comparison Ritual: How placing your raw work side-by-side with a target image strips away ego and isolates the only question that matters: "What's different?"The Audit Over Mindless Reps: Putting in "ten thousand hours" doesn't teach you anything if you aren't changing one variable at a time and auditing the result.Practice Without an Institutional Studio: You don't need five-figure gear or a commercial space to learn light. A kitchen mug, a single desk lamp, and a piece of foam board obey the exact same laws of physics.Recipes vs. Principles: Recipes sell certainty by encoding someone else’s controlled environment. Principles give you the framework to solve unfamiliar problems under live client pressure.The Dark Side of Craft: Technical capacity answers how, but it never touches why. Flawless execution can easily become a comfortable, expensive hiding place.Resources The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    Photography - The Gear, The Craft, and The Voice - Part Two
  3. 11. Aug.

    Photography - The Gear, The Craft, and The Voice - Part One

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours Photography: The Gear, The Craft &  The Voice — Part One Every photographer inherits a definition of good before they've earned one. This episode is about where that definition actually comes from, why gear ends up being the evidence of it, and why the real question was never which camera to buy. Patrick walks through camera store tribalism, the teachers nobody asks to have (YouTubers, algorithms, magazines, the guy at the counter), a British portrait photographer who rewired how he thought about images during a COVID-era Clubhouse call, a viral coffee photo he's since made peace with, and why he was wrong to blame Canon for any of it. First of a three-part series on gear, craft, and voice. In this episode: The quiet neurosis of buying a new camera, and the specific lie it tells youWhy brand loyalty (Canon vs. Sony vs. Fuji vs. Leica) is never really about the gearThe trend history nobody wants to own: shallow depth of field, HDR, orange and teal, drone reveals, LUTs, AI skinTom Hoops and the conversations that happened on Clubhouse during lockdownA photo Patrick made that went semi-viral, and what he now understands about whyWhy "gear doesn't matter" and "gear matters" are both the wrong questionWhat actually changed his relationship to his own cameras, four to five years in the makingMentioned in this episode: Tom Hoops, portrait photographer — tomhoops.com / @tomhoops on InstagramPeter McKinnon — YouTubeCasey Neistat — YouTubeJared Polin (FroKnowsPhoto) — YouTubeResources APA (Advertising Photographers of America) Find your local chapter at apanational.org The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    Photography - The Gear, The Craft, and The Voice - Part One
  4. 4. Aug.

    Creep - You don't need a harder no. You need a better sentence.

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours A client says "we love these." Then they ask for more images, for the same money, and call it a collaboration. This episode is about what that word is actually doing to you, why the moment feels impossible to say no to, and why the fix was never confidence. It was having the sentence ready before you needed it. In this episode Patrick breaks down the psychology behind scope creep and the "collaboration" ask, drawing on Dan Ariely's market norms vs. social norms, the classic foot-in-the-door effect, and a scene from The Negotiator that changed how he thinks about saying no. Along the way: four types of clients who are all testing the same thing without knowing it, why a rigid system is actually what makes generosity possible, and why bringing up your contract after the shoot has already happened means something already went wrong. The three lines to save These are built to do the same three things every time: validate the ask, protect the scope, offer a real next step. Swap in your own numbers and your own voice, the shape is what matters, not the exact wording. At the proposal, before anything's shot:  "We'll lock down these five hero shots. If we spot extra opportunities on the day, I'm happy to grab them, we'll just treat those as separate add-ons so it doesn't mess with today's scope."On set, when the ask shows up live:  "Love that shot idea. Let's finish our main list first so we hit our schedule, and then I'll pull together a quick add-on price for the extras before we wrap."After delivery, when the compliment arrives with a bigger ask behind it:  "I'm so glad the set landed. If you want to expand delivery to twenty images, I can open up the rest of the gallery for an extra [your rate]."Is it a real collaboration? The three-part test Before you say yes to a trade instead of a fee, check for all three: Named upfront. Offered before the work happens, not as a consolation after the client can't hit their own number.Specific. Which posts, tagged how, to how many actual followers, not "some exposure."Reciprocal. Both sides chose it on purpose, not one side discovering it after delivery.If it shows up after the invoice as a replacement for the invoice, it's not a trade. It's the same ask wearing a nicer word. Referenced in this episode Dan Ariely, Predictably Irrational (market norms vs. social norms)Freedman & Fraser, 1966, the original foot-in-the-door compliance studyThe Negotiator (1998), starring Samuel L. Jackson and Kevin Spacey, "never say no to a hostage-taker" scene. Resources APA (Advertising Photographers of America) Find your local chapter at apanational.org The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    Creep - You don't need a harder no. You need a better sentence.
  5. 28. Juli

    The Audit Part II - The Soul of the C-Stand - What does competence actually look like?

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours A lot of photographers assume it’s your portfolio. Your lighting. Your gear. Maybe your day rate. I’m not so sure anymore. A few weeks ago I spent three and a half days photographing hardware products in a twelve-by-fifteen room. White seamless. Capture One. Cardboard boxes. SKU spreadsheets. The kind of commercial job nobody posts on Instagram because it isn’t glamorous enough to be interesting. On the drive home after the third day, I got rear-ended sitting on the on-ramp of Interstate 15. The next morning I still had one day left to shoot, but my back had other plans. That experience forced me to rethink something I’ve been saying for years about professionalism, leadership, pricing, and what clients are actually paying us for. This episode is the follow-up to Episode 56, The Audit. That episode asked whether our work was replaceable. This one asks a different question: Are we? Along the way we talk about Photo Jail, why I strangely love my Canon AC adapter, the hidden physical labor of commercial photography, why leadership begins with understanding the jobs you’re asking other people to do, and why the best commercial photographers don’t just know how to make photographs—they know how to make sure the job survives when reality inevitably gets in the way. I also share why I think most photographers have a distorted view of this industry, what a nine-thousand-dollar commercial assignment actually looks like once the math is finished, and why I still think there’s something valuable about loading C-stands into the back of a Subaru before sunrise. Sometimes the most important lessons in photography aren’t learned behind the camera. Sometimes they’re learned in the parking lot after the shoot is over. In this episode Why I started calling one commercial assignment “Photo Jail”The hidden, unglamorous side of professional photographyGetting rear-ended during production week—and finishing the job anywayWhy leadership starts with understanding the work yourselfThe difference between being a boss and being someone your crew trustsWhy I think professionalism is really about building marginWhat a commercial photography budget actually looks like after the expensesWhy small commercial jobs deserve more respect than they getThe real meaning behind The Soul of the C-StandMentioned in this episode Episode 56 — The AuditThe Bear (FX), Season 2 – Garrett and Richie polishing forksCapture OneCanon EOS R5Resources The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    The Audit Part II - The Soul of the C-Stand - What does competence actually look like?
  6. 21. Juli

    Good Faith - The Small Decisions That Destroy Photography Careers

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours Every creative career begins with an invisible handshake. Before the photographs exist, before the campaign launches, before the work is delivered, someone decides to trust you. In this episode, Patrick explores what happens when that trust is broken, beginning with North Carolina Attorney General Jeff Jackson’s May 2026 press conference announcing the state’s lawsuit against Holly Christina Photography, a wedding photography company accused of defrauding more than 200 couples out of nearly $1 million through overbooking, undelivered work, and broken promises. Audio clips from that press conference are used throughout the episode.   From there, the conversation becomes much more personal. Patrick shares the story of an early freelance assignment he never should have accepted, and how one difficult phone call in a 7-Eleven parking lot changed the way he thinks about professionalism forever. Because professionalism isn’t about never making mistakes. It’s about telling the truth before someone has to chase you for it. Key idea: Good faith isn’t believing nothing will go wrong. It’s the promise that when it does, you’ll remain reachable. Resources APA (Advertising Photographers of America) Find your local chapter at apanational.org The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    Good Faith - The Small Decisions That Destroy Photography Careers
  7. 14. Juli

    The Imposter Filter - What If Confidence Was Never the Requirement For Success?

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours Have you ever sat in a high-stakes room, looked around at the expensive titles and corporate validation, and quietly wondered when the actual adults were going to arrive to take over? Eventually, you realize they aren't coming. Everyone is waiting on everyone else. In this episode, Patrick Fore breaks down the messy, internal reality of managing high-stakes commercial sets when self-doubt is screaming in your ear. From a midnight operational collapse in a mildew-ridden Chicago elementary school to the quiet realization that authority isn't announced—it’s just transferred—we look at why the room doesn't actually need your internal confidence. It just needs your presence. Audio Clip Mark Watney (The Martian): "You just begin. You do the math. You solve one problem. Then you solve the next one, and the next. And if you solve enough problems, you get to come home."What We Cover in This Episode: The Silent Room Rotation: What happens when an agency producer panics, an interpreter doesn't show up, and a room full of people quietly decides you are the grown-up in charge.What Clients Actually Buy: Why a commercial day-rate isn't an invoice for an f-stop or a camera body—it’s a premium insurance policy to absorb chaos and shield the client's timeline.The Insecurity Tyrant: How to spot the director who treats authority like a volume knob, and why micromanaging your crew forces them to let you fail.Borrowing Nervous Systems: The psychological power of co-regulation on a stressful set. Why clients don't hire cocky geniuses; they hire stable anchors.The Universal Shift: Why the Impostor Filter isn't a photography problem. How teachers, parents, and business owners all navigate the exact moment responsibility arrives long before certainty does.Deep-Dive References The Impostor Phenomenon (1978): Shifting the perspective on the foundational study by psychologists Pauline Clance and Suzanne Imes, and exploring why the people who feel like frauds are often the least fraudulent minds in the room.Resources APA (Advertising Photographers of America) Find your local chapter at apanational.org The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    The Imposter Filter - What If Confidence Was Never the Requirement For Success?
  8. 7. Juli

    The Missing Map - How To Become A Commercial Photographer in 2026

    Office Hours with Patrick Stuck on your website, portfolio, pricing, marketing, or business strategy? Office Hours is a one-on-one, 60-ish minute conversation to help you work through whatever you’re trying to figure out. No agenda. No curriculum. No pitch. Just honest feedback, thoughtful questions, and a fresh perspective. $99Learn more or book your session: https://theterriblecreative.com/office-hours A friend of mine named Megan has spent more than a decade making beautiful, deeply human photographs of families. The kind of work that makes you feel something long after you’ve put the camera down. More than once I’ve told her she should be shooting commercial lifestyle campaigns. Every time I do, she smiles and says the same thing. “I couldn’t.” Not because she lacks talent. Because somewhere along the way, she decided that world belonged to someone else. That conversation sent me down a rabbit hole I wasn’t expecting. I started asking a deceptively simple question: How do you actually become a commercial photographer in 2026? The longer I looked for the answer, the stranger it became. This episode isn’t really about AI. AI simply exposed a much older problem. It’s about invisible career paths, inherited knowledge, and the possibility that commercial photography has spent decades telling origin stories without ever drawing a map. Maybe the next generation isn’t failing to find commercial photography. Maybe commercial photography is failing to find them. In This Episode Why “How do I become a commercial photographer?” is much harder to answer than it should be.Why photographers like Megan may already have the eye for commercial work without realizing it.The surprising difference between a profession built on pathways and one built on folklore.Why AI isn’t the story, it’s the stress test.A challenge to every working commercial photographer: if we care about the future of this profession, maybe it’s time we start drawing the map.Resources APA (Advertising Photographers of America) Find your local chapter at apanational.org The Book Lessons From a Terrible Photographer Support the Show terriblephotographer.com/support Stay Connected Subscribe to Pub Notes (the newsletter) The Terrible Creative on Instagram Patrick Fore on Instagram Email Me (Patrick Fore) Podcast written, produced, and hosted by Patrick Fore. Music licensed through Epidemic Sound and Blue Dot Sessions. Recorded from my garage in San Diego, California.

    The Missing Map - How To Become A Commercial Photographer in 2026

Info

The Terrible Creative is a storytelling podcast for photographers, designers, and creative professionals working through the parts of the creative process no gear review or business course ever covers. Each episode is 30 to 40 minutes. Solo. Story-driven. Built around mental health, artistic identity, and what honest work costs in a career rewarding performance over truth. This is not a photography podcast about cameras, presets, or client strategy. This is a podcast about the inner experience of being a creative professional, made for the mid-career photographer or designer who has mastered the technical side but lost the thread. Hosted by Patrick Fore, commercial photographer, author, and former lead photographer and brand designer for Taylor Guitars. His work has appeared globally for clients like Nike, Petco, and Verizon. He built this show because none of the podcasts he found addressed the real problem. If you are a photographer or creative professional who feels competent on the outside and quietly lost on the inside, you are a Terrible Creative. This is your podcast.