This is Product Marketing

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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

  1. 23. Juni

    Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

    In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch. For more information, please check out Abhishekl's article: Your GTM Plan Is Only as Good as Your Internal Enablement.

    31 Min.

  2. 26. Mai

    Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

    In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally. For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.

    16 Min.

  3. 28. Apr.

    Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day

    In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth. For more information, please check out Kate's article: Launch Day Is a Lie

    26 Min.
  4. Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

    24. März

    Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

    In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around. For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned. All rights reserved. © Product Marketing Hive.

    24 Min.
  5. Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management

    24. Feb.

    Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management

    In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role.  For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift. All rights reserved. © Product Marketing Hive.

    29 Min.
  6. Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

    27. Jan.

    Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

    In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners. For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources. All rights reserved. © Product Marketing Hive.

    22 Min.
  7. Episode 70: Terezia Stancik - Analyst Relations in the Age of AI

    16.12.2025

    Episode 70: Terezia Stancik - Analyst Relations in the Age of AI

    In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant. For more information, check out Terezia's article: The Ultimate Guide to AI in Analyst Relations.  All rights reserved. © Product Marketing Hive.

    32 Min.
  8. Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

    26.11.2025

    Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

    In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work. For more information on AI and product marketing workflows, read Prashant Sridharan’s article “How I Use Claude To Build Launch Plans From Chaos“. All rights reserved. © Product Marketing Hive.

    33 Min.
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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

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