This Week in Digital Marketing

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Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.

  1. 20.06.2024

    Scaling Cold Emails 101 - EP70 TWIDM

    Signup for Advise, coupon code INDEXSY:⁠⁠https://advise.so/indexsy/⁠⁠Get the newsletter that keeps 30k+ marketers in the loop:⁠https://marketingletter.com/newsletter/Apply to be a sponsor: ⁠https://marketingletter.com/advertise/Follow the hosts on X:⁠⁠https://twitter.com/indexsy/⁠https://twitter.com/mrjamesdelacey00:00 - Introduction and Background 00:54 - Email Deliverability Tips 01:04 - Email List Strategy 02:08 - Using Different Domains 02:33 - Buying More Domains 03:07 - Monitoring Email Health 04:30 - Recommended Cold Email Software 18:07 - Local Service vs. Online Brand 18:44 - Email List Testing Plans 22:08 - Exclusive Coupon Offer

    22 Min.

  2. 23.05.2024

    James got an email list of 400k....now what? - EP69 TWIDM

    Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey

    29 Min.

  3. 09.05.2024

    Would we sell Advise.so?! - EP68 TWIDM

    Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey

    30 Min.

  4. 26.04.2024

    Diversification Post-Clappening - EP67 TWIDM

    In this conversation, Jacky and James discuss various topics including their recent activities, Instagram Reels, YouTube strategies, Twitter growth, and the challenges of running a community. They also touch on the value of attending conferences and the lack of value in conference talks. The conversation covers various topics including the challenges of using Reddit for marketing, the success of local business partnerships, the impact of reviews on rankings, the current state of SEO courses, and the effectiveness of content quality and user experience in ranking on Google. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey 00:00 Welcome to This Week in Digital Marketing 00:12 Jacky and James Catch Up: Engagements, SEO, and Instagram Reels 00:50 Exploring Digital Marketing Strategies: From Facebook Ads to Twitter Blue Ticks 02:38 Deep Dive into Digital Products, Funnels, and Social Media Growth 04:37 The Power of Instagram Reels and Collaborations 12:37 Navigating the Challenges of Online Communities and SEO Conferences 17:52 Navigating Reddit's New Algorithm Challenges 18:47 The End of Commenting on Old Threads & Reddit Strategies 19:49 Local SEO Success Stories and Strategies 20:20 The Impact of Reviews on Local SEO 24:05 E-commerce SEO Insights and Success 27:57 The SEO Community's Debate on Tactics and Ethics 32:04 Closing Thoughts and Advice Community Plug

    34 Min.

  5. 26.04.2024

    SEO Turned Ecom Founder - EP66 TWIDM

    Dive into EP66 as Craig Campbell shares insights on SEO updates, AI content, e-commerce strategies, and much more, revealing the secrets behind scaling and content mastery. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Craig Campbell on X: https://twitter.com/craigcampbell03 Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey 00:00 Opening Banter and Reflections on Craig Campbell's SEO Journey 00:54 Introduction to the Show and Guests 01:41 Craig Campbell's Take on SEO Updates and AI Content 04:52 Exploring Craig Campbell's E-commerce Ventures 09:39 The Art of Scaling Ad Spend and Targeting the Right Audience 21:25 Craig's Approach to Content Creation and Management 30:43 Future Plans and Scaling Strategies for E-commerce 34:30 Closing Remarks and Where to Find Craig Campbell

    36 Min.

  6. 27.03.2024

    SEO Turned TikToker - EP65 TWIDM

    Dive into EP65 as Sammie Ellard-King opens up about skyrocketing Instagram growth, digital product mastery, and the ins and outs of his revenue streams. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow Sammie on X: https://twitter.com/EllardKing Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey

    36 Min.

  7. 02.03.2024

    Gym bro makes $6k/mo from Reddit Comments - EP64 TWIDM

    Hang out with James and Jacky in a laid-back chat that covers everything under the digital sun. They’re talking latest travels, the headache of partnership deals, and how the newest Google shake-up is messing with their game plan. Dive into their hot takes on using Reddit for marketing, the endless debate over Google's rules, and a cheeky peek into launching OnlyFans content. Plus, they're breaking down the good, the bad, and the ugly of expired domains, the e-commerce grind, and why using celebrity names in domains might just be your next big regret. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey

    36 Min.

  8. 08.02.2024

    She Made an SEO Course...EP63 TWIDM

    Join us in EP63 as Jacky Chou and James De Lacey explore the digital nomad lifestyle with Nina Clapperton. From her diverse income streams to leveraging YouTube for growth and managing a successful travel site, Nina shares her journey and insights. Discover her approach to income reports, managing a Facebook group, creating SEO courses, and her strategic focuses for 2024. Nina also delves into navigating travel sites during challenging times and the extent of AI in her workflow. Signup for Advise, coupon code INDEXSY: ⁠⁠https://advise.so/indexsy/⁠⁠ Follow Nina on X: https://twitter.com/NinaClapperton Get the newsletter that keeps 30k+ marketers in the loop:⁠ https://marketingletter.com/newsletter/ Apply to be a sponsor: ⁠ https://marketingletter.com/advertise/ Follow the hosts on X: ⁠⁠https://twitter.com/indexsy/ ⁠https://twitter.com/mrjamesdelacey

    39 Min.
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Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.

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