TrustCast Show

Zane Myers

The TrustCast Show features in-depth conversations with successful business leaders who are shaping their industries. Host Zane Myers sits down with top attorneys, physicians, plastic surgeons, and private practice professionals to uncover the real stories behind their success — what worked, what didn't, and the advice they'd give others building a practice. Each episode is 30 to 40 minutes of unfiltered conversation: backgrounds, unique approaches, and hard-won lessons from professionals at the top of their fields. New episodes published regularly across YouTube, Apple Podcasts, Spotify, LinkedIn, and 20+ platforms. Produced by TrustCasting — done-for-you video marketing that helps professionals grow their practices through short-form video distributed across 10+ platforms.

  1. vor 1 Tag

    Ed Parra on Prosecuting Drug

    What happens when a Penn State Law graduate who sees himself as a trial attorney starts prosecuting drug and racketeering cases for the State of Arizona because that is where the courtroom work is, which is precisely what UIM coverage exists for, helps his friend gather medical records and draft the demand on a pro bono basis, and recovers in the UIM claim alone more than what the previous attorney had recovered in the entire liability proceeding — and then looks at what he just saw and decides to open his own shop? In this episode of the Trustcast Show, Zane Myers speaks with Ed Parra of The Scottsdale Personal Injury Law Firm — a former Arizona criminal prosecutor, former state civil defense attorney on matters over a hundred million dollars, Super Lawyers selectee, and plaintiff's personal injury attorney who opened his own firm in April — about what the personal injury system in Arizona actually does for injured people, where it fails them when the numbers do not line up, and why the people who feel the most guilty about calling a personal injury attorney are often the ones who need one the most. Ed explains what to do in the first minutes after being hit in Scottsdale — exchange information, photograph the license plate, get police to the scene for documentation — and the two things most people do that cost them the case: saying sorry when they did absolutely nothing wrong, and giving a recorded statement to the insurance adjuster when they do not yet know what their injuries are, what treatment they will need, or what their case is actually worth. He also explains why Arizona's constitution prohibits damage caps in standard negligence cases They also discuss the hardest conversation in personal injury law — looking a catastrophically injured client in the eye after a full investigation and explaining that twenty-five thousand dollars is all there is, the at-fault driver has nothing to go after, and there is no more coverage to find — the $450,000 medical malpractice settlement from his prior firm at Berg Simpson that resolved only months after filing the complaint Ed Parra is the founder of The Scottsdale Personal Injury Law Firm, a Super Lawyers selectee, a former drug and racketeering prosecutor for the State of Arizona, a former state civil defense attorney, a Penn State Law graduate, and a plaintiff's personal injury attorney representing injury victims across Scottsdale, Phoenix, Mesa, Chandler, Gilbert, and Tempe. Connect with Ed Parra: scottsdaleinjured.com / thescottsdalepersonalinjurylawfirm.com Email: eparra@scottsdaleinjured.com Phone: 480-378-3178 7525 E. Camelback Rd., Suite 208, Scottsdale, AZ 85251 Chapters 00:00 Introduction to Ed Parra 00:21 Drug and racketeering prosecution for Arizona, then defending the state against eight-figure civil lawsuits 00:40 Something was missing — the path from criminal prosecution to civil defense to criminal defense to plaintiff's work 01:45 The moment he switched to the plaintiff's side and never looked back 03:05 A friend's attorney told him his UIM claim was not worth pursuing — Ed had never heard that 03:20 Two cars fled the scene, a clear underinsured motorist case, and the pro bono demand that changed the outcome 05:01 Recovering more in the UIM claim than the previous attorney had recovered in the entire liability proceeding 05:53 Opening his own firm in April and starting from zero 06:00 How he built his client pipeline: SEO, Google pay-per-click, referrals, networking, and reputation on prior pleadings 07:20 Google's Gemini AI recommending him as the number one attorney to a new client 08:05 What to do in the first minutes after being hit by a driver in Scottsdale 10:37 Document everything: insurance, ID, license plate photos, and get police on scene 11:10 Do not apologize, do not give a recorded statement, and do not accept the early low-ball settlement offer 12:40 Even if you decide to handle your own claim — consult first 13:34 Consultations are free, clients never pay upfront, the attorney fronts all expenses and takes a percentage on the back end 16:03 How long does a personal injury case take in Arizona — from five months to three-plus years depending on severity 18:31 Arizona's constitution prohibits damage caps in standard negligence cases — what that means for a jury 18:51 How to evaluate case value: medical specials, life care planners, pain and suffering, and anchoring at trial 21:12 What happened to the friend — and the pro bono UIM recovery that planted the seed for the firm 22:14 The $450,000 medical malpractice settlement that closed months after filing — and why that almost never happens 23:33 The toughest cases since opening the firm: catastrophic injuries against $25,000 minimum liability limits #EdParra #ScottsdaleInjured #TrustcastShow #ScottsdalePersonalInjuryLawyer #ArizonaPersonalInjury #FormerProsecutorPlaintiffLawyer #UIMClaim #ArizonaNoDamageCaps #PersonalInjuryMyths #ScottsdaleAttorney

  2. vor 6 Tagen

    Jasmine Daya on Buying Three Downtown Toronto Nightclubs During a Pandemic

    What happens when a Toronto personal injury lawyer whose South Asian parents emigrated from Nairobi to Canada in 1974 and sent her to private schools on high expectations grows up getting into trouble as a teenager so the expectations shift to her brother, watches law shows on television and decides she can see herself in a courtroom, And then a second nightclub. And then a third. In this episode of the Trustcast Show, Zane Myers speaks with Jasmine Daya — founding principal of Jasmine Daya & Company in Toronto, co-founder and COO of Geraci LLP in Irvine, California, author of Law Girl's Bump in the Road and the JD in the Kitchen cookbook series, serial entrepreneur, real estate investor, Jasmine explains how buying Pravda Vodka Bar — an iconic Toronto establishment known for its walk-in vodka freezer with over eighty varieties from around the world, aerialists flying from the ceiling, and drummers standing on bars — led to nightclub number two, then a conversation where her agent said there is a third one coming up for sale, and then a text to her mother with the monkey-covering-eyes emoji. She walks through how she got Smart Serve certified over a weekend and hopped behind the bar on a Friday night because she had only two bartenders when the venue needed three and could not stand watching people with money and no one to pour drinks, why her son started calling it the Adam Sandler look every Sunday in sweats and Uggs when she had been in heels at the bar all night and heels at the firm all day, and why flipping the second and third was always the plan even if the exhaustion was not. She also explains how meeting Anthony Geraci — the founder of Geraci LLP and the American Association of Private Lenders — brought her to Orange County, what stunned her most about American real estate closings (no lawyer, just escrow) They also discuss the Mitigate platform that builds insurance review directly into private loan documents so that a lender is not left foreclosing on a pile of ash after a property burns, the Regulate platform designed to untangle the patchwork of state-by-state licensing requirements that means a California private lending license does nothing for you in the next state, why she still takes children's personal injury files even though the contingency math does not reward it because it makes her feel good and she does not have to answer to a partnership anymore, the cross-border private lenders association bringing Canadian and American lenders together Jasmine Daya is the founding principal of Jasmine Daya & Company in Toronto, the co-founder and COO of Geraci LLP in Irvine, California, a graduate of Queen's University Faculty of Law and Osgoode Hall Law School at York University, a holder of a negotiation certificate from Harvard Law School, a digital marketing and analytics certificate from MIT Sloan, and the author of Law Girl's Bump in the Road, the JD in the Kitchen cookbook series, and the forthcoming Private Lender's Legal Handbook. Connect with Jasmine Daya: Toronto / Personal Injury / Private Lending Canada: jdlawyers.ca Geraci LLP — California / US Private Lending: geracillp.com Email (Toronto): jasmine@jdlawyers.ca / info@jdlawyers.ca Email (Geraci): info@geracillp.com Phone (Toronto): 416-967-9100 Jasmine Daya & Company — 2 St. Clair Ave. W., Toronto, Ontario M4V 1L5 00:00 Introduction to Jasmine Daya 00:14 Building one of Toronto's top personal injury firms and running three downtown nightclubs simultaneously 00:26 What lawyer buys a nightclub during a pandemic? This one. And here is exactly why. 01:03 Six months of court closures, clean closets, caught-up taxes, and then the real estate market did not crash 01:40 Pravda Vodka Bar — a walk-in freezer, 80-plus vodkas, aerialists from the ceiling, and drummers on the bars 03:03 Nightclub two, and then the agent lists the better one second on purpose so she buys both 04:12 What happened to the clubs — and the Adam Sandler Sunday morning sweatpants problem 06:28 Three clubs, a 60-person firm, three kids, and a full real estate portfolio — simultaneously 07:01 Switching from days to nights and back, and why Sunday was the one sacred day 08:05 Moving to California was not about the fires — she met Anthony Geraci 08:34 Learning private lending law in the US and immediately finding a gap nobody was covering 09:30 Wait — real estate closings in California do not require a lawyer? What? 10:22 Who is reviewing the insurance policy when a wildfire burns the collateral down? 11:00 Standing in front of 500 private lenders in Las Vegas asking why nobody is talking about this #JasmineDaya #GeraciLLP #JasmineDayaAndCompany #TrustcastShow #PrivateLendingLaw #TorontoPersonalInjuryLawyer #PravdaVodkaBar #PrivateLenderCanada #CrossBorderPrivateLending #LawGirlsGuide

  3. vor 6 Tagen

    Roman Lifson on Growing Up in Soviet Moscow Before Racing Cars & Trying Cases for Thirty-Four Years,

    What happens when a boy who spent his first ten years in Soviet Moscow — learning from a very early age which thoughts he could not say out loud, watching his parents stand in winter lines without knowing what was being sold because if there was a long line something worth having must be there, absorbing survival as the organizing principle of daily life — watches his parents risk everything to emigrate, arrives in the United States, discovers speed, becomes a competitive race car driver, goes to Amherst College magna cum laude, then to the University of Virginia School of Law, practices in California In this episode of the Trustcast Show, Zane Myers speaks with Roman Lifson, a partner at Christian & Barton in Richmond, Virginia, a thirty-four-year trial lawyer, championship race car driver, and co-founder of Mythic Adventure Travel, about why lawyers have the highest rate of depression and suicidal ideation of any profession, Roman explains the two causes he believes are driving lawyer depression: excessive adversariness that makes litigation more combative than clients need it to be, and a loneliness epidemic where lawyers are surrounded by people they cannot actually confide in — the difference between sharing the Facebook and Instagram version of your life where everything is brilliant and your dogs are beautiful and sharing what actually troubles you, what you are ashamed of, what you are afraid of. They also discuss the day-long program Roman and his wife Hallie developed for lawyers and their romantic partners — the morning ritual that takes five to ten minutes and asks what are the three things that matter to you today and how can I support you in them, the gratitude ritual where you speak what you want to accomplish as if it has already happened, and the ten guiding principles of couple relating built on the premise that there is me, there is you, and there is a third entity which is the relationship itself and it deserves its own consideration in every decision. Roman also tells the story of the man in his mid-forties who came to him having internalized a full year of childhood sexual abuse by a middle school teacher, used alcohol to numb himself for decades, finally disclosed to a criminal defense attorney after a third DUI, and arrived in Roman's office extremely fragile with a history of recent suicide attempts — and what happened when the judge who dismissed the case on statute of limitations grounds was humble enough to reverse himself on the only motion for reconsideration Roman has had granted in thirty-four years. Roman Lifson is a partner at Christian & Barton, LLP in Richmond, Virginia, a firm celebrating its hundredth anniversary, practicing products liability, commercial litigation, First Amendment and defamation, medical malpractice, motorsports law, and international law. He is a graduate of Amherst College and the University of Virginia School of Law, a Super Lawyer selected continuously since 2013, AV Preeminent rated by Martindale-Hubbell, a former Chair of the Virginia Bar Association Civil Litigation Section, a championship race car driver, outside general counsel to Virginia International Raceway, and the co-founder of Mythic Adventure Travel with his wife Hallie. Connect with Roman Lifson: cblaw.com/roman-lifson Mythic Adventure Travel: mythicadventuretravel.com Phone: 843-377-4747 Christian & Barton, LLP — 901 E. Cary St., Suite 1800, Richmond, VA 23219 Chapters 00:00 Growing up in Soviet Moscow — knowing from early childhood which thoughts could not be said out loud 00:39 Long lines in the winter, the focus on survival, and parents who risked everything to leave 01:40 Arriving in America, a decade at the racing track, and the arc of a thirty-four-year trial career 00:01 (Part 1) What the guest calls his linear first career — wife Hallie as the catalyst for everything that changed 00:12 Sixteen years married, eighteen together — and why she became his entry into personal development 01:52 Mythic Adventure Travel — layering couples work onto trips to Santorini, Croatia, Italy, France 03:22 Thirty-four years of trial work — product liability, commercial litigation, First Amendment, medical malpractice, both sides 04:45 The advantage of variety — why doing both plaintiff and defense work makes him better at both 05:17 Being at a mid-sized firm for a century — how Christian & Barton approaches the generalist trial practice 06:29 My spouse says I bring cases home every night — how do I actually stop doing that 07:00 Rather than avoiding it, find balance — the cases that kept him up at night and what that actually looks like 07:40 Lawyers as problem solvers who too often become problem escalators — and what clients actually need 08:30 The loneliness epidemic and what the Surgeon General said about the lack of authentic human connection #RomanLifson #ChristianBarton #TrustcastShow #LawyerWellness #TrialLawyer #RichmondVirginia #MythicAdventureTravel #MotorsportsLaw

  4. 14. Aug.

    Michael Kramarz on Twelve Years Inside the IRS as a Special Trial Attorney,

    What happens when a kid from Miami earns his accounting degrees at the University of Florida, goes to the University of Miami for law school and his LL.M. in tax, joins the IRS Office of Chief Counsel, spends twelve years as a government attorney litigating the agency's most complex controversies — the last four as a Special Trial Attorney standing up in United States Tax Court on behalf of the United States, building litigation teams, managing expert witnesses, briefing executives, learning exactly how the IRS classifies a return for examination, what revenue agents are looking for in an initial interview, what makes a case go to Appeals and what makes it go all the way to trial In this episode of the Trustcast Show, Zane Myers speaks with Michael Kramarz, a tax principal and the head of Federal Tax Resolution at Kaufman Rossin in Boca Raton, Florida — the largest independent CPA and advisory firm in Florida and one of the top 100 firms in the United States — about what the IRS is actually doing when your return gets flagged, what your CPA is getting wrong in the first forty-eight hours, and why the Employee Retention Credit is now one of the most scrutinized items on the books of any business that claimed it. Michael explains the difference between a CP2000 matching notice and a formal examination — why one is mostly a correspondence exercise and the other involves a human revenue agent with a list of issues, an initial interview, a tour of your business, and the ability to find things that were not on that list if you give them the opening. He walks through what actually happens inside the IRS the moment your return is selected — the DIF score algorithm that flags fluctuations in income and expenses, the classifier who identifies which issues go to the field, the revenue agent who will Google you and your business before the first phone call, and the Large Business and International Division campaigns that target specific transactions and are publicly posted on the IRS website for anyone to check before entering a deal. They also discuss the two biggest mistakes CPAs make in the first forty-eight hours — not responding on time and giving the IRS far more than they asked for — why answering only the exact question being asked is as true in a tax examination as it is in witness prep, why the first ninety days of an examination are the most dangerous and the most likely to produce statements or document productions that open entirely new issues, Michael Kramarz is a tax principal and head of Federal Tax Resolution at Kaufman Rossin in Boca Raton, Florida, a former IRS Special Trial Attorney with twelve years at the Office of Chief Counsel and over two hundred engagements in and out of United States Tax Court, a graduate of the University of Florida and the University of Miami School of Law with a B.S. and M.Acc. in Accounting and a J.D. and LL.M. in Tax, and the Michael Scott of federal tax controversy — which is his actual middle name and he has heard every joke. Connect with Michael Kramarz: kaufmanrossin.com/professionals/michael-kramarz/ kaufmanrossin.com Boca Raton, Florida — federal practice, nationwide, also state tax matters Chapters 00:00 Introduction to Michael Kramarz 00:10 Twelve years inside the IRS as a Special Trial Attorney — and the moment he had to stop saying "we" 00:33 The billing adjustment: from all the time in the world to billing efficiently for clients 01:11 Why he left the IRS after twelve years and headed to greener pastures 02:22 Getting referrals from CPAs and attorneys when a client's IRS problem is more than they can handle 02:35 A client just forwarded an IRS letter and is panicking — what to tell them first 02:47 Take a deep breath: most of these are misunderstandings, it is a process, and here is what happens 03:39 How to know if you can handle it yourself or if it is time to bring in a specialist 05:25 The free thirty-minute consultation — why he offers it and what it actually covers 06:24 CP2000 matching notice versus a formal IRS examination — why which one arrived matters 06:32 What a CP2000 is, why it happens, and how it is usually handled 08:09 An honest omission — can you really get in serious trouble for something your accountant missed 08:47 The twenty percent accuracy-related penalty, what triggers it, and who actually goes to jail 09:36 Notice of deficiency — ninety days to file a Tax Court petition and what happens if you miss it 10:29 The jurisdictional issue, the circuit split on equitable tolling, and why you do not want to rely on it 11:07 The two biggest CPA mistakes in the first forty-eight hours after a return gets flagged #MichaelKramarz #KaufmanRossin #TrustcastShow #IRSAttorney #TaxControversy #IRSExamination #EmployeeRetentionCredit #FormerIRSAttorney #TaxCourtLawyer #FederalTaxResolution

  5. 12. Aug.

    Jonathan White on Inheriting a Firm Rooted in the Salem Witch Trials

    What happens when a young man whose hardworking grandparents helped finance his education and left a trust fund that set the family up right goes to law school, becomes an Assistant Attorney General for Massachusetts, spends ten years in the courtroom on personal injury and property and insurance cases, hangs his own shingle in 2009, In this episode of the Trustcast Show, Zane Myers speaks with Jonathan White of Jordan & White, LLC — a firm whose lineage traces to 1938, when Sumner Lowe Raymond, a direct descendant of John Proctor who was hanged during the Salem witch trials, opened his practice in Danvers, Jonathan walks through the single biggest misconception he battles every day: the belief that having a will means your family avoids the probate court. The opposite is true. A will guarantees your family goes to probate. A trust avoids it — because the trust is a separate legal entity from you, and the assets inside it are not yours when you die, so there is nothing to probate. He also explains the critical step that most people miss entirely after signing a trust: actually funding it, which means recording a new deed at the registry of deeds so the house is inside the trust, retitling bank accounts and investment accounts, updating beneficiary designations, and signing what he calls the magic wand — an assignment that moves all personal property without paper title into the trust in a single stroke. Skip this step and the trust you paid for will not do what you built it to do. They also discuss the two ways families lose their home to long-term care costs — the voluntary choice the owner always has, and the Medicaid estate recovery lien that nobody explains until after the person dies and the government sends the family a bill for every dollar it spent on their care — how an irrevocable Medicaid Asset Protection Trust with a five-year look-back period keeps the house out of the probate estate and out of reach of that lien, why a revocable trust does nothing to protect the house for Medicaid purposes regardless of how many years have passed, what happens to your trust when you do not fully trust your children with the trustee role and what limited special powers let you fix that problem without losing your protection, and the creative ways people actually pay for estate planning when their wealth is in the house and not in the checking account. Jonathan White is the founding partner of Jordan & White, LLC, with offices in Salem and Medford, Massachusetts. The firm's lineage traces to 1938 when Sumner Lowe Raymond — a direct descendant of John Proctor, hanged during the Salem witch trials — opened his practice in Danvers. Jonathan is a graduate of the College of the Holy Cross and Suffolk University Law School, a former Massachusetts Assistant Attorney General, and a trusted estate planning, probate, and real estate attorney serving the North Shore of Massachusetts. Connect with Jonathan White: jordanwhitellc.com Email: jwhite@jordanwhitellc.com Phone: 978-744-2811 70 Washington St, Suite 312, Salem, MA 01970 Also serving clients from offices in Danvers and Medford Chapters 00:00 Introduction to Jonathan White 00:13 Sitting where your clients sit — experiencing estate planning from the other side even when you are already the attorney 01:38 From fixing broken estates to getting in front of them — how the family planning moment expanded the practice 03:29 Inheriting a firm rooted in 1938 in a town famous for the witch trials — and who Sumner Lowe Raymond actually was 03:51 The fire, the burnt files in the drawers, and Dana Jordan's mother running down Washington Street looking for a lease 05:53 How to open the uncomfortable conversation about aging parents and a will that has never been written 06:09 The belief statement, the curated agenda, and why the client should be doing most of the talking by the end 09:00 The three-meeting system — what happens at each meeting and why they are structured that way 10:04 Will versus trust — and the biggest misconception Jonathan has to dispel every single day 10:16 A will guarantees your family goes to probate — here is exactly what a will actually does and does not do 12:25 How a revocable living trust works as a separate legal entity and why that makes all the difference 13:10 The work that is not done when you sign your trust — funding it is the step most people miss entirely 14:05 The house — recording a new deed at the registry of deeds and why you cannot just write it into an exhibit 15:20 Bank accounts, beneficiary designations, 401ks, and the magic wand for everything else 15:57 Tax implications of revocable living trust planning in Massachusetts — and why most people are surprised by the answer #JonathanWhite #JordanWhiteLLC #TrustcastShow #MassachusettsEstatePlanning #SalemMassachusetts #WillVsTrust #ProbateAvoidance #MedicaidAssetProtection #NorthShoreMassachusetts #EstatePlanningMyths

  6. 12. Aug.

    Adrienne Hines on Turning Bankruptcy's Most Stigmatized Word into 230,000 TikTok Followers

    What happens when a partner at an Ohio law firm who has been a highly specialized workers' compensation attorney for most of her career — her name on the side of the building, corner office, everything she thought she was supposed to want — follows her teenage kids onto TikTok during COVID just to see what is happening, starts making lifestyle videos about juicing and running and fabulous meals, And then her husband crashes his small airplane — the Ford Fiesta of the Sky, they called it — and in the ICU, as he starts coming out of everything, they have the kind of conversation people usually put off until something terrible forces it, In this episode of the Trustcast Show, Zane Myers speaks with Adrienne Hines — The Ladylike Lawyer — a thirty-year Ohio bankruptcy attorney, author, viral content creator with 230,000 plus followers across platforms, winner of the 2023 Best Bankruptcy Advice Award at the FinTalk Awards by Debtcom, Adrienne explains why the followers who find her through social media arrive at her door more qualified and more ready to move forward than referrals she has gotten across a thirty-year career — because they have watched hours of her content, they understand the landscape, they have already pushed through the shame before they ever dial the phone — and why her videos, shot completely off the cuff in her car and in TJ Maxx and walking through the grocery store and sitting in the doctor's office waiting room, have grown to over 4,000 without a single dollar spent on advertising. She also explains why debt settlement companies are winning clients that should be going to bankruptcy attorneys not because their services are better but because they have figured out the sales pitch of kindness and vulnerability that lawyers are specifically trained to avoid, why lawyers are currently less trusted than credit card companies and bank managers and what that actually costs the people who need help, and why growing up in the era when law firms literally turned each other in for advertising actually gave her a perspective that makes the authenticity on camera real instead of performed. They also discuss the referral network she built with a business partner sourcing attorneys exclusively from the National Association of Consumer Bankruptcy Attorneys so that followers in states she cannot practice in get connected to someone good rather than just someone who signed up for a database, why she monitors those relationships personally so that a bad experience gets flagged and addressed, Adrienne Hines is The Ladylike Lawyer, a bankruptcy attorney in northern Ohio admitted to practice in the U.S. District Court and U.S. Bankruptcy Court for the Northern District of Ohio, a thirty-year attorney, a graduate of The University of Toledo College of Law and Ohio University, a Super Lawyer, a National Association of Distinguished Counsel honoree, a member of the National Association of Consumer Bankruptcy Attorneys, Connect with Adrienne Hines: theladylikelawyer.com TikTok / Instagram / Facebook / YouTube: @theladylikelawyer Phone: 419-871-8085 Northern Ohio — U.S. Bankruptcy Court, Northern District of Ohio (Indiana border to Pennsylvania border, north of the middle of the state) Chapters 00:00 Introduction to Adrienne Hines, The Ladylike Lawyer 00:41 The TikTok video that changed everything — mentioning bankruptcy in the middle of a lifestyle post and watching it explode 03:25 What happened to the practice before and after going all in on video 03:54 Twenty-seven years as a workers' compensation specialist, burning out, and starting to see bankruptcy differently 05:30 The Ford Fiesta of the Sky — her husband's near-fatal plane crash and the ICU conversations that changed everything 06:29 Why the plane crash gave her the permission to pivot she had been waiting for without knowing it 07:55 Making videos off the cuff in her car, in TJ Maxx, walking through the grocery store — the actual secret to authenticity on camera 08:27 ADHD, dramatic, outgoing, and completely comfortable talking to a phone — why this medium fits her 11:08 No scripts, no tripods, no prep — and how over time she learned to get to the meat faster 11:40 Advice for lawyers who are nervous about video and afraid of cheapening their brand 12:26 The deep fear people have about talking to lawyers — and why most attorneys have no idea how afraid people actually are 14:22 Growing up when advertising was a disgrace and law firms turned each other in for it — what that taught her about being real 14:23 Debt settlement companies are beating bankruptcy attorneys on one thing: kindness — what lawyers need to understand 15:57 Not making a pitch but giving away everything she knows for free — and what that actually produces in revenue #AdrienneHines #TheLadylikeLawyer #TrustcastShow #BankruptcyAttorneyOhio #BankruptcyIsATool #LawyerTikTok #DebtRelief #FinancialLiteracy #NorthernOhioBankruptcy #OrganicLeadGeneration

  7. 8. Aug.

    Caleb Brus on Trading a Fortune 500 Compliance Corner Office for Veterinary Clinics and ESOPs,

    What happens when a native Iowan who graduates from Simpson College with honors in business management, gets a mentor before he even enters law school who tells him exactly what to practice and which company to go to first, skips private practice entirely and goes directly in-house to a Fortune 500 financial giant where he spends a decade as a senior compliance officer answering to the SEC and FINRA — and then hears that same mentor, now retired, say she thinks he would actually be a better fit in private practice In this episode of the Trustcast Show, Zane Myers speaks with Caleb Brus of BrownWinick in Des Moines, Iowa, about a corner of the law that almost nobody is talking about in veterinary medicine but that every veterinarian who owns a clinic will eventually have to navigate — what to do with the thing they built when it is finally time to stop building it. Caleb explains what an ESOP actually is — an Employee Stock Ownership Plan funded entirely by employer contributions and not a single dollar from the employees themselves, structured as a sale transaction where the company sells its stock to a trust that holds shares on behalf of those employees — and why it is simultaneously an exit vehicle for the departing owner, a retirement plan for everyone who shows up to work there, and the most effective tool available for keeping a clinic privately owned when the phone rings with an unsolicited offer from a corporate buyer who has been quietly rolling up practices before the owners even knew they had a value worth rolling up. They also discuss why a private equity offer almost always looks higher than an ESOP offer in the side-by-side comparison and why that comparison is almost always the wrong lens for a clinic owner who cares about anything beyond that number — what you can identify within fifteen minutes of walking into a private equity-owned vet clinic because the revenue conversation consistently arrives before the medical one, what happens to the founding veterinarians who stay on after the rollup and become employees of the entity that bought their equity, why an 80-year-old Iowa veterinarian who cannot find a buyer and has to wind down is a preventable outcome if the right conversation starts fifteen years earlier, the Management Service Organization structure that private equity actually invented to work around state ownership restrictions for licensed veterinarians — and that ESOP transactions can also use — why ERISA fiduciary duty is the highest standard in American law and why a clinic with a documented cybersecurity process but a breach will almost always come out better than a clinic with no breach and no process, and why Sally who just received shares in the company ESOP is convinced she should now have a say in where everyone parks their car. Caleb Brus is an attorney at BrownWinick in Des Moines, Iowa, practicing in employee benefits, ESOP transactions, corporate finance, and veterinary business law, a graduate of Simpson College and Drake University Law School, admitted to the Iowa Bar, and a member of the Board of Directors for Bravo of Greater Des Moines. Connect with Caleb Brus: brownwinick.com/attorneys/caleb-j-brus BrownWinick Law Firm, Des Moines, Iowa brownwinick.com Chapters 00:00 Introduction to Caleb Brus 00:10 Trading a Fortune 500 compliance office for private practice — and the mentor who guided every step 00:47 Going directly in-house after law school — why he never took the traditional private practice path 01:39 A decade answering to the SEC and FINRA at a Fortune 500 financial giant 02:20 Coffee on Thursday, interview Monday, offer Tuesday — what drew him to BrownWinick 03:34 What is an ESOP — and how is it fundamentally different from a 401k 04:06 ESOP as a retirement plan, an exit vehicle, and a defense against private equity 05:50 You love your employees, you want the most money, you are close to retirement — where do you start 07:00 Private equity almost always pays more upfront — but that is only one variable in the calculation 08:17 Tax implications of an ESOP versus an outright sale — the 1042 election, the trust exemption, and the company that stops paying corporate income tax 09:47 Will you actually net more money through an ESOP once you run the full long-term calculation 11:01 Fifteen years from retirement — seller notes, plan participation, and what the long-term play looks like 14:28 How a company stops paying income tax through an ESOP — and why it feels like a loophole but is not 15:08 Non-discrimination testing — how Congress built in checks to prevent this from being a pure tax play for owners 15:54 Retained earnings in an ESOP company — S distributions, dividends, and the emerging ESOP-to-ESOP investment model #CalebBrus #BrownWinick #TrustcastShow #ESOPLawyer #VeterinaryClinicESOP #VetClinicPrivateEquity #EmployeeStockOwnershipPlan #DesMoinesLawyer #VeterinaryBusinessLaw #ERISAFiduciary

  8. 8. Aug.

    Rich Mackie on Launching a Bicostal Firm While His Mother Was Diagnosed with Severe Dementia After

    What happens when a trial lawyer loses his first jury trial, stands outside that courthouse going through every moment of what just happened, and realizes the problem is not that he lacks knowledge of the law but that nowhere in the entire plaintiff's bar is there a place to actually practice trial mechanics on your feet before the biggest case of your client's life — that every seminar is just someone presenting their greatest wins to a room full of people who take notes and go home still unable to introduce evidence without freezing, that defense attorneys are in court every single week doing the reps while plaintiff lawyers may go six months or a year between trials, that practicing skills exclusively during the Super Bowl is not preparation it is gambling with someone else's life — decides to build the thing that should have already existed, calls it Practice Trial San Diego with an acronym he chose deliberately, In this episode of the Trustcast Show, Zane Myers speaks with Rich Mackie of Mackie Injury Lawyers in San Diego and Virginia Beach, about what a lost first trial can teach you if you are willing to build from it, and what the personal injury system does to injured people who try to navigate it without someone running point for them. Rich explains why plaintiff attorneys face a structural disadvantage that almost nobody talks about — defense lawyers try cases every week and stay sharp while plaintiff lawyers may go a year between trials and only practice the mechanics of cross-examination and evidence introduction during the actual Super Bowl, and why the free monthly practice group he built exists specifically to let attorneys mess up safely in front of their colleagues so they do not do it in front of their jury. He also walks through why a clear rear-end collision where the other driver was one hundred percent at fault does not mean the case is over — it means the defense is simply going to spend the entire fight on causation and damages instead — and why the property damage trap, the gap-in-treatment trap, and the too-many-doctor-visits trap are actually opposite ends of the same weapon the defense deploys no matter what the injured person does, and why the only strategy that survives both of them is the same one every time: tell the truth and make sure the person telling it is prepared to be consistent. They also discuss why the recorded statement your own insurance company wants within days of your crash is not the routine administrative call it sounds like — it is a time-stamped document under oath that will be used to challenge every injury you report later that was not named on that call, why a quick settlement offer while you are still actively treating is the insurance company trying to close your file before they find out what they actually owe you, how that two thousand dollar check that feels reasonable in the moment can leave you sitting with tens of thousands in medical bills and no recourse, what happens when a naive injured person is deliberately preyed upon in that window and whether it can rise to the level of bad faith, and how to identify a settlement mill with two simple questions you can ask before you ever sign anything. Rich Mackie is the founder of Mackie Injury Lawyers in San Diego and Virginia Beach, licensed to practice in California, New York, Washington D.C., and Virginia, recognized by Best Lawyers in 2026 for Personal Injury Litigation — Plaintiffs, a graduate of the Jerry Spence Trial Lawyers College, and the creator of Practice Trial San Diego — now Working Group Wednesday — a free monthly trial mechanics training group for plaintiff attorneys held on the last Wednesday of every month in San Diego. Connect with Rich Mackie: mackieinjurylawyers.com Phone: 838-GET-RICH (838-438-7424) San Diego: 1245 Island Ave., San Diego, CA 92101 Virginia Beach: Virginia Beach, VA 23454 Chapters 00:00 Introduction to Rich Mackie 00:20 Losing the first jury trial and what it left behind 00:38 Standing up in front of a jury and going deer in the headlights despite reading every book and going to every seminar 01:37 You cannot learn to ride a bike at a seminar — creating Practice Trial San Diego with the acronym PTSD 02:40 Working Group Wednesday — how it runs today in partnership with Consumer Attorneys of San Diego 03:22 The structural disadvantage nobody talks about — defense attorneys do the reps every week while plaintiff attorneys practice during the Super Bowl 05:00 The group is always free and always will be — why that matters 06:13 Jerry Spence, the Trial Lawyers College, and a three-week intensive in West Virginia that was unexplainable and life-changing #RichMackie #MackieInjuryLawyers #TrustcastShow #SanDiegoPersonalInjuryLawyer #VirginiaBeachPersonalInjuryLawyer #WorkingGroupWednesday #PracticeTrialSanDiego #TrialLawyerTraining #SettlementMill #PersonalInjuryMyths

Info

The TrustCast Show features in-depth conversations with successful business leaders who are shaping their industries. Host Zane Myers sits down with top attorneys, physicians, plastic surgeons, and private practice professionals to uncover the real stories behind their success — what worked, what didn't, and the advice they'd give others building a practice. Each episode is 30 to 40 minutes of unfiltered conversation: backgrounds, unique approaches, and hard-won lessons from professionals at the top of their fields. New episodes published regularly across YouTube, Apple Podcasts, Spotify, LinkedIn, and 20+ platforms. Produced by TrustCasting — done-for-you video marketing that helps professionals grow their practices through short-form video distributed across 10+ platforms.