Dog Whistle Branding

IRONBOUND Media, IRON Mike Steadman
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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

  1. 15.05.2024

    What To Do When Design Is The Bottleneck

    What happens when design is the bottleneck?  You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what.  This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward.  Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    28 Min.

  2. 08.05.2024

    Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

    When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers.  I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.   A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Check out Allan’s latest book here: https://leanmarketing.com/

    51 Min.

  3. 24.04.2024

    Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media

    How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers. One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them. Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn more about Guardian Revival here: https://www.guardianrevival.org/

    33 Min.

  4. 27.03.2024

    Innovate or Die

    The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    46 Min.

  5. 20.03.2024

    You Are Not Serious People

    If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people.  I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far.  If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/ “Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

    42 Min.

  6. 06.03.2024

    Killer Video Storytelling with Sean Bell, Founder of Loud Media

    Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content.  On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video, Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur,” here: https://amzn.to/3gme7kg Checkout out Sean’s website: https://loudvisualmedia.com/ Here’s a trailer to Sean’s Film “This is Why We Training” : https://www.youtube.com/watch?v=baRJa1xvdY4

    33 Min.

  7. 21.02.2024

    What Two Local Businesses Have Taught Me About Brand Loyalty

    I share what a local bar and barbershop taught me about brand loyalty.  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout our new website: www.IRONBOUNDMedia.com

    20 Min.

  8. 14.02.2024

    A Media Company For The Misfits & Underdogs

    I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one).  Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout our new website: www.IRONBOUNDMedia.com

    41 Min.
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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

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  • Erstellt von
    IRONBOUND Media, IRON Mike Steadman
  • Jahre aktiv
    2021 - 2024
  • Folgen
    106
  • Bewertung
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  • Copyright
    © IRONBOUND Media
  • Sendungswebsite
    Dog Whistle Branding