WinsDay

Jessie Lizak
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  • Marketing
  • Zweiwöchentlich

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

  1. vor 13 Std.

    How to Drive Pipeline and Revenue with Behavior-Based Marketing

    Marketing performance is no longer defined by how creative a campaign looks, but by whether it actually drives action.Many teams are still investing heavily in creative and awareness, yet struggling to see a direct impact on pipeline and revenue. As buyer behavior evolves, the gap between what looks good and what performs continues to grow.On this episode of WinsDay, we have Jacquelyn LaMar Berney, President of VI Marketing and Branding, and Bill Warshauer, Chief Revenue Officer at Tillo, to explore what is actually driving results in modern marketing.Jacquelyn brings a performance-driven perspective on why creativity alone doesn’t guarantee effectiveness, and how behavior-change marketing is being used to influence real decision-making and deliver measurable ROI. With experience leading large-scale campaigns across industries, she focuses on building strategies that move beyond awareness and drive meaningful action.Bill brings a revenue and growth lens, focusing on how rewards, incentives, and loyalty programs are being used not just for engagement, but as core drivers of pipeline and new revenue. He shares how businesses are integrating these strategies into their go-to-market approach to improve acquisition, retention, and overall performance.Topics:1. Why Great Creative Doesn’t Drive Results2. How Rewards and Incentives Drive Pipeline3. Why Behavior-Change Marketing Outperforms Awareness4. How Rewards and Loyalty Drive New RevenueThis discussion connects creative strategy, behavior-driven marketing, and incentive-based growth into one core idea: results come from influencing actions, not just generating attention.For founders, CMOs, and marketing leaders, this episode offers a practical look at how to build marketing systems that move beyond awareness and consistently drive pipeline and revenue.

    1 Std. 4 Min.

  2. vor 3 Tagen

    Turning Brand and Visibility Into Revenue Growth

    B2B growth is becoming harder to earn, not because companies lack good products, but because they struggle to be clearly understood, consistently visible, and easy to find.Buyers are no longer relying on one channel or one interaction. They are researching, validating, and forming opinions long before a conversation ever happens, which means brand, visibility, and leadership presence are now directly tied to revenue.On this episode of WinsDay, Jessie Lizak will go live with Melanie Borden, Founder of The Borden Group and author of Theatre of the Mind, and Lauryn Warnick, CEO & Founder of Villain Branding, to explore how modern B2B companies are turning brand and visibility into measurable business outcomes.Melanie brings a strong perspective on building searchable leadership and executive visibility in a world where both people and AI influence discovery.She shares how leaders can structure their expertise so it is not only seen, but understood and trusted across platforms.Lauryn focuses on the role of brand as a revenue driver, including how clearer positioning and stronger messaging can shorten sales cycles and remove friction from the buying process.She also believes in building a verbal-first brand system that keeps messaging clear, simple, and consistent no matter who is communicating or where it shows up.Topics:1. Searchable Leadership Strategy2. Using Brand to Shorten Sales Cycles3. Executive Visibility Strategy4. Building a Verbal-First Brand System for ConsistencyThis discussion connects brand, leadership, and messaging into one core idea: growth depends on whether your business and your leadership can be found, understood, and trusted at every stage of the buyer journey.For founders, executives, and B2B marketing leaders, this episode offers a practical look at how to build visibility systems, strengthen brand clarity, and turn both into consistent revenue growth.

    1 Std. 10 Min.

  3. vor 3 Tagen

    What’s Working Right Now: Events, Outbound, and Brand Growth

    Growth looks a lot more different right now.What used to work in marketing and sales doesn’t always translate the same way anymore. Teams are testing new channels, reworking old strategies, and trying to figure out what actually drives consistent results.On this WinsDay episode, Jessie Lizak is joined by Taryn T., Marketing Director at Fuel.AI, and Ian Richardson, Founder of Fox & Crow Group, for a conversation focused on what’s working in practice.Both Taryn and Ian have built and fixed growth systems in real environments, from scaling event marketing into a revenue driver to rebuilding outbound and sales processes after costly missteps.In this session, we’ll cover:1. Event Marketing for Brands2. Cold Outbound: How to Qualify Leads on the First Call3. Generative Engine Optimization (GEO) for Personal and Professional Brands4. Planning the Transition from Founder-Led SalesTaryn focuses on the gap between strategy and execution, helping teams turn ideas into systems that actually produce results. Her work spans event marketing, AI-driven growth, and scaling operations in complex environments.Ian brings a sales perspective shaped by experience, building, failing, and refining outbound systems over time. Today, he helps businesses create more predictable pipelines and remove the guesswork from growth.If you’re rethinking how you approach marketing, outbound, or scaling sales, this conversation will give you a clearer view of what’s worth focusing on right now.

    57 Min.

  4. 29. Mai

    AI PR and Buyer-Focused Growth for B2B Brands

    A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time.This week on WinsDay, we’re talking about what actually makes people pay attention and trust brands in 2026.Joining Jessie Lizak live:Rafe GomezCo-Owner of VC Inc. MarketingRafe will be discussing why founders and CEOs need to stay relentlessly buyer-focused while building and scaling their companies instead of getting distracted by vanity metrics and internal noise.Jonathon NarveyFounder & CEO of Mind Meld PRJonathon will break down why PR is no longer optional in the AI era, plus the real difference between paid media and earned media and how businesses should think about both moving forward.Topics include:• Buyer-Focused Leadership for Business Growth• Building Customer-Centric Brand Strategy• AI’s Impact on Modern PR• Paid Media vs Earned MediaIf you’re trying to grow a business, build authority, or stay relevant in a world where attention is getting harder to earn, this is the conversation to be in.Register now and join us live.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    59 Min.

  5. 21. Mai

    AI PR and Buyer-Focused Growth for B2B Brands

    A lot of founders are pouring money into marketing right now and still wondering why nothing is really clicking.The messaging feels flat.The leads aren’t converting the way they used to.And a lot of businesses still don’t understand how much AI is changing visibility, PR, and buyer behavior in real time.This week on WinsDay, we’re talking about what actually makes people pay attention and trust brands in 2026.Joining Jessie Lizak live:Rafe GomezCo-Owner of VC Inc. MarketingRafe will be discussing why founders and CEOs need to stay relentlessly buyer-focused while building and scaling their companies instead of getting distracted by vanity metrics and internal noise.Jonathon NarveyFounder & CEO of Mind Meld PRJonathon will break down why PR is no longer optional in the AI era, plus the real difference between paid media and earned media and how businesses should think about both moving forward.Topics include:• Buyer-Focused Leadership for Business Growth• Building Customer-Centric Brand Strategy• AI’s Impact on Modern PR• Paid Media vs Earned MediaIf you’re trying to grow a business, build authority, or stay relevant in a world where attention is getting harder to earn, this is the conversation to be in.Register now and join us live.Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    59 Min.

  6. 4. Mai

    AI Sales and Search: What’s Changing in B2B Buyer Behavior

    Most B2B teams still operate like buyers need to speak to them before making a decision.That’s not really how it works anymore.Buyers are doing their own research. They’re using AI to evaluate vendors, compare options, and form opinions long before a sales conversation ever happens.That doesn’t just impact sales.It changes how your business shows up, how clearly you communicate value, and whether you even make it onto the shortlist.On this episode of WinsDay, Jessie Lizak will sit down with operators who are working in this environment every day to talk through what’s actually happening across sales, search, and buyer behavior.Topics:1. How Better Humans Will Lead AI Sales2. How AI Search Is Changing Buyer Evaluation3. AI Helps You Sell With the Right Tools4. What Makes Businesses Visible in AI SearchJoining the conversation:Christopher Carter, CEO of Approyo, Inc. & MugatuAIChris has worked across more than 55 industries, helping companies navigate SAP, AI, and cloud environments while scaling performance and reducing complexity.Ryan Bailes, Founder & Director of Marketing at Bailes + ZindlerRyan works directly with businesses to improve how they show up online, from website strategy to SEO and AI search optimization, with a focus on what actually drives results.At the center of this discussion is a simple idea:If buyers can’t find you, understand you, or trust what they see, they’re not moving forward.If you’re responsible for growth, pipeline, or visibility, this is a conversation worth being in.Join the conversation:Reveting.com

    59 Min.

  7. 24. Apr.

    AI Won’t Save Your Marketing Strategy

    AI is being added to marketing teams everywhere. New tools, faster workflows, and more automation are becoming the norm. Expectations are rising just as quickly. But the connection to real results isn’t always clear. The gap between AI and ROI shows up in how strategy, content, and execution come together. Without that alignment, progress stays surface-level. This WinsDay, the focus is on what actually drives growth when AI becomes part of the system. Jessie is joined by Michelle Hamilton, who leads AI adoption and change management at AnswerRocket, and Tom Langan, founder of Talex Media and creator of the Legendeering approach. Michelle works with enterprise teams where AI is already in place, and the real work comes down to adoption, alignment, and execution. Tom brings a value-led approach to content, focused on building trust, consistency, and stronger connections with the right audience. Together, this conversation connects AI, marketing, and strategy in a way that reflects how teams actually operate. We’ll cover: 1. The Gap Between AI and ROI 2. Why Reciprocity Drives Better Marketing 3. High Performers Don’t Rely on AI 4. Why Value-Led Brands Stand Out If you’re working with AI and still trying to understand how it ties back to meaningful results, this is a conversation worth tuning into. Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63646112...

    1 Std. 8 Min.

  8. 16. Apr.

    From First Deals to $50M+ and Beyond

    Getting to your first wins feels like momentum. Scaling past $50M exposes everything that is not built to last. On this episode of WinsDay, Jessie Lizak sits down with Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, and Mariam Slimane, CMO and Growth Marketing Advisor at CX Fractional Advisors, to break down what actually drives pipeline and revenue as companies grow. Kris shares his journey from sales rep to building Sendoso into a category leader, offering a firsthand look at how sales strategy evolves as companies scale. The conversation explores how AI-powered direct mail and gifting help sales teams cut through noise, create meaningful engagement, and move deals forward in competitive markets. Mariam brings deep experience in scaling B2B SaaS companies from $50M to $100M+ ARR. She focuses on building AI-driven demand generation systems, aligning product-led growth with enterprise GTM strategy, and creating marketing engines that produce a predictable pipeline. She also addresses a common issue in growth teams, over-reliance on CRM data, which often leads to missed demand signals and weaker pipeline performance. Together, the discussion explores: 1. AI-Powered Direct Mail for Sales Teams 2. Over-Reliance on CRM Data Hurts Pipeline Growth 3. From Sales Rep to $100M CEO 4. Why Growth Stalls After $50M This episode focuses on what changes between early traction and scalable growth, from pipeline strategy and demand generation to marketing systems and execution discipline. For founders, revenue leaders, and B2B operators, the conversation offers a clear look at what it takes to move beyond founder-led momentum and build systems that support long-term growth.

    51 Min.
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The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

Informationen

  • Erstellt von
    Jessie Lizak
  • Jahre aktiv
    2023 - 2026
  • Folgen
    151
  • Bewertung
    Unbedenklich
  • Copyright
    © Jessie Lizak
  • Sendungswebsite
    WinsDay