While many agents take January off to recharge, top coach and commentator Tom Panos warns that the window between January 15 and February 1 is actually the most critical time for building momentum. In this episode, he explains why starting now, not later, gives you a distinct advantage in a market where listings are tight and buyers are back. He also weighs in on the industry's "underquoting" debate, offering his take on why it generates bidders but not necessarily better prices. Tom Panos needs no introduction—he is the man behind the Real Estate Gym, has coached over 20,000 agents, and calls more than 100 auctions a year. As we head into 2026, Tom shares his blueprint for the "agent of the future," explaining how top performers are already using AI not just to write emails, but to act as their "first employee" and turn video content into an SEO goldmine. What you’ll learn in this episode: The "Golden Window" Strategy: Learn why listing and launching between Jan 15 and Feb 1 can secure your vendors a higher price before the market floods in February. The Underquoting Reality Check: Understand Tom’s perspective on the difference between "spray and pray" marketing and targeted campaigns, and why high bidder counts don't always translate to higher prices. AI as Your First Employee: Discover the specific AI workflows Tom would use if he were starting at 22 today—from generating "commission-breath-free" video scripts to using psychometric profiling tools like Crystal and Humantic. The Video SEO Shift: Why video is no longer just about social engagement—it's now a primary driver of SEO, with tools like Gemini translating your spoken words into searchable traffic. Chapters 02:15 New Year's Resolutions: The importance of a "Mental Health Friday" 05:30 The "Golden Window": Why waiting until after Australia Day is a mistake 08:45 Market Outlook 2026: Sydney, Melbourne, and the "Fire Emoji" markets (Brisbane, Perth, Adelaide) 12:20 The Inflation & Interest Rate Equation 13:50 The Underquoting Debate: Ethics vs. Strategy 17:40 The "Speed Camera" Analogy: Why compliance is no longer optional 19:30 AI in Action: How agents are actually using it (Video ideas, Reports, Translation) 24:10 The 22-Year-Old Agent Strategy: How to use AI as your first employee 26:30 Video is the New SEO: How Gemini and search are changing the game 29:45 The Agent of 2026: Efficiency, Brand, and the end of "Cold Calling" 33:20 Final Thoughts & Real Estate Gym Updates Resources Mentioned: Real Estate Gym: Tom’s training platform for high-performance agents. Crystal / Humantic: AI tools mentioned by Tom for psychometric assessments of clients before meetings. HeyGen: An AI application Tom uses to translate video content into different languages (e.g., Cantonese, Bulgarian) to build trust in cross-cultural markets. Gemini: Google's AI, noted for its ability to translate video content into SEO juice. Ignite / CRM Reports: Using AI to summarize standard portal reports into punchy text messages for vendors. Connect with Tom Panos Website: tompanos.com.au LinkedIn: Tom Panos (https://www.google.com/search?q=https://www.linkedin.com/in/tom-panos-3069a818/) Instagram: @tompanos Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateGym #TomPanos #RealEstateAI #PropertyTech #AustralianRealEstate #2026Trends