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04/04/2025

Elevate Rewind: The best advice from 466 episodes

After 466 episodes of Elevate, we're launching into a new era with two exceptional compilations of the sharpest insights, best strategies, and timeless advice from some of Sam's favourite episodes.
29 Jan

CEO Insights: Why Relationship Building Still Beats AI in 2026

Tony Morrison has facilitated one in every four property transactions in Tasmania for years. The CEO of Harcourts Tasmania built a BRW Fast 100 company in his early 20s, then made the counterintuitive decision to join a franchise network – and hasn't looked back. In this conversation with Samantha McLean, Tony shares his "Home Ground Advantage" approach to listing presentations – a method that goes against standard training but dramatically improves conversion rates. He explains why doing your pitch in the office (not the vendor's kitchen) gives you control, brings your whole team into the equation, and helps less confident closers win business they'd otherwise lose. The episode delivers practical advice for agents at every stage: how to rebuild momentum after a dry spell by focusing on buyers, how to have price adjustment conversations without damaging the relationship, and what Tony looks for when hiring. His final message is simple – the agents who build the most relationships earn the most money. If you've been hiding behind emails and social posts, this is your prompt to get face to face. #EliteAgent #ThoughtLeaders #ListingPresentation #TonyMorrison #RealEstateTraining
4 Feb

Will Your Office Survive the Next 5 Years?

Peter Brewer and Jeff Turner were supposed to fight about whether the traditional real estate office will survive. Instead, they discovered they agree on what matters most – and that's where this episode gets interesting. The debate starts with a deliberately provocative AI-generated definition: high street storefront, listings in the window, desks for agents. Peter immediately challenges it. Jeff argues that if an office exists just to distribute information, it should disappear. But if it exists to host trust? That's different. What emerges is a genuine exploration of what space should mean in an age where AI can build relationships, distil data, and earn consumer trust in ways that feel unnervingly human. The real takeaway isn't about bricks and mortar – it's about presence. Jeff puts it simply: don't outsource your voice, your wisdom, or the one thing that separates you from the machine. The future isn't fewer offices. It's better ones – spaces that feel more human, not less. Whether you're renewing a lease or rethinking your entire model, this conversation gives you a framework for what comes next. #EliteAgent #EdgeCase #RealEstateOffice #PeterBrewer #JeffTurner #AIinRealEstate
30/08/2024

Gavin Rubinstein: 10 lessons in building empires, mastering resilience, and maintaining the passion

Success in real estate isn't just about closing deals—it's about mastering every aspect of a complex career.
16/02/2023

The Leadership Diaries: Andrew Coronis on keeping up with AI, managing a team of leaders and the importance of adaptability

Over his 35-year career in real estate, Andrew Coronis has seen the industry evolve at a rapid rate but he thinks AI might just take things to a whole new level.
20/07/2018

Episode 55: A guided tour of Silicon Valley: Inside Facebook, LinkedIn and Inman Connect with Steve Carroll

Guest Interview: Samantha McLean talks to Steve Carroll, Director of Industry Relations at realestate.com.au, about his visit to Facebook and LinkedIn HQ, his key takeaways from Inman Connect, and why AI, partnerships and personalised service will move real estate businesses forward. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Steve Carroll SHOW NOTES / LINKS 02:00 What it's like to work at the Facebook campus headquarters04:30 A sneak peek at LinkedIn's headquarters in Silicon Valley06:00 Vertical: the direction of Facebook and LinkedIn in the future07:00 The advancement of robotic/AI technology over the last 24-36 months08:30 Steve Carroll: Robots, Driverless Cars and the Need for Speed10:00 "Robots, in effect, will be replaced by AI."11:00 The role of virtual assistants in building customer relationships12:15 "Only 18 months ago, we were talking about virtual assistants. Virtual assistants are now being used by forward-thinking real estate groups."12:45 Identification and personal security in the world of AI13:45 "Technology is not going to replace the human factor, and the best agents and business owners are looking for ways where technology will take away menial tasks, which will put property managers and agents more time to speak to prospects."15:00 Voice-activated AI and how this will change current buyer behaviour17:00 The 3 things Steve thinks agents should know right now:18:00 "We live in a complex world. To navigate through this complex world, you've got to build partnerships."18:30 "It's not so much about the importance of data. It's about how you clean the data to make it really workable."19:00 "We are living in a world of entrepreneurs. Where there are entrepreneurs, there's disruption."21:00 "If you're operating on a gold, silver, bronze package, forget it. You've got to move on and you've got to work out how you can offer a tailored, bespoke, personalised package for every single customer."
13/07/2018

Episode 54: Holly Komorowski from home.byholly talks stand-out property marketing (that wins awards!) and how you can too.

Guest Interview: Samantha McLean talks to Holly Komorowski, Principal of home.byholly and winner of the 2017 AREA Residential Property Campaign of the Year award, about how she grew her business and team 'collective', how to stand out in your marketing, and tips for leveraging the true power of digital. 'Elevate' is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Want more from this episode? Get access to the full episode guide, quick video tips, tools and more by joining our community or becoming a subscriber JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER To subscribe on iTunes, click here.To subscribe on Stitcher, click here.Episode host: Samantha McLeanSpecial guests: Holly Komorowski SHOW NOTES / LINKS 01:45 Holly's career; building 'a brand within a brand' and starting her own business03:15 home.byholly's growth and how Holly built her 'collective' i.e. team06:00 How Holly approached marketing herself and her own business07:30 Changing the language: why Holly uses 'Buy me', not 'For sale' on signage09:00 Holly's brand pillars for marketing: creativity, authenticity and effectiveness09:45 The marketing approach behind 40 Coranderrk Street, Reid13:00 home.byholly's AREA-winning marketing campaign: 44 Frome Street, Griffith17:00 The Canberra Times: How do you sell a house in Griffith? With a Gatsby-themed pool party of course17:40 44 Frome Street photo shoot sneak-peek Facebook Live19:00 "You just have to start." Holly's tips for those hesitating with digital marketing21:30 Holly's advice for agents for applying for the AREAs23:30 To apply for the AREAs (entries close July 19th) and for more information visit theareas.com.au
06/07/2018

Episode 53: Nigel Dalton on ‘the Black Mirror’ in real estate, connected communities and the Internet of Things

In this podcast interview, Samantha McLean talks to REA Group Chief Inventor Nigel Dalton about social credit systems, how trust ratings impact your business, what to do with negative reviews and how being part of a high-performance team will help with resolving these problems.
18/12/2025

Ben White: Is AI a Threat or Opportunity for PMs?

Ben White, CEO of Ailo, tackles the biggest question facing property managers today: Is AI a threat to your business or the key to future growth? While agencies split between going all-in and waiting on the sidelines, Ben reveals why AI success isn't about technology at all – it's about understanding how you create value for customers. Key takeaways from this conversation: • Why AI is fundamentally a culture problem, not a tech problem • The two questions that determine whether AI threatens or transforms your property management business • Live demonstration of "vibe coding”, an ROI calculator using just English prompts • Research showing AI actually increases workplace enthusiasm and excitement Chapters 00:00:46 Introduction: AI as Threat or Opportunity for Property Management? 00:03:14 The Cultural Problem: Why Understanding Value Creation Matters 00:05:38 The Four Quadrants: Where Do You Stand on AI and Property Management? 00:08:56 Why Optimism is a Precondition to Seeing the Future 00:09:42 Beyond Rent Collection: Rethinking the Property Management Business Model 00:12:52 From Inspections to Risk Management: Expanding the PM Value Proposition 00:15:28 The Solar Opportunity and Other Adjacent Services 00:19:30 Why AI Won't Replace Property Managers: The Complexity Advantage 00:29:42 Live Vibe Coding: Building a Solar ROI Calculator in Real-Time 00:33:34 The Self-Managed Landlord Opportunity: The Bad Breakup Strategy 00:34:51 AI Features Coming to Allo: Context, Sentiment, and Automated Scheduling 00:36:30 The Future Interaction Model: No Searching, No Forgetting, Just Decisions 00:37:29 Final Wisdom: Optimism as the Precondition to Seeing the Future Discover more resources for ambitious agents at eliteagent.com.au.
14 Jan

AML Compliance: What Agents Must Do by July 2026

Richard Manthel saw Australia's AML deadline coming years before most agents even heard of it. Now, with July 2026 fast approaching, real estate agencies face a compliance requirement that's already been battle-tested across the Tasman. In this conversation with Samantha McLean, Richard shares what he learned helping thousands of New Zealand agents navigate their 2019 AML rollout – and why Australian agencies should be planning now, not waiting until May. He breaks down what money laundering through property actually looks like, why senior leadership buy-in matters more than you'd think, and the costly mistake of trying to DIY your compliance programme. The biggest insight? It's not what you know about AML that trips agencies up – it's what you don't know. Getting expert help early prevents the systemic failures that force agencies to go back and fix years of mistakes. As Richard puts it: by July 2027, the agencies who prepared properly will say, "That wasn't as bad as we thought." #EliteAgent #ThoughtLeaders #AMLCompliance #RichardManthel #RealEstateCompliance

Build a better real estate business, one conversation at a time. Elite Agent brings you candid conversations with Samantha McLean and the people shaping real estate – experienced agents, agency leaders, property managers and thinkers with something useful to share. Explore the decisions behind their success, the lessons learned the hard way, and the ideas worth trying in your own business. From winning trust and leading teams to marketing, AI and the future of the industry, our podcasts ask better questions and turn experience into practical insight. Discover The Edit, Thought Leaders and Courageous Conversations, with voices from across Australia, New Zealand and beyond. For real estate professionals who want to keep learning, think independently and do work that matters. More at eliteagent.com.

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Elite Agent

Top Shows

Elevate Rewind: The best advice from 466 episodes

CEO Insights: Why Relationship Building Still Beats AI in 2026

Will Your Office Survive the Next 5 Years?

Gavin Rubinstein: 10 lessons in building empires, mastering resilience, and maintaining the passion

The Leadership Diaries: Andrew Coronis on keeping up with AI, managing a team of leaders and the importance of adaptability

Episode 55: A guided tour of Silicon Valley: Inside Facebook, LinkedIn and Inman Connect with Steve Carroll

Episode 54: Holly Komorowski from home.byholly talks stand-out property marketing (that wins awards!) and how you can too.

Episode 53: Nigel Dalton on ‘the Black Mirror’ in real estate, connected communities and the Internet of Things

Ben White: Is AI a Threat or Opportunity for PMs?

AML Compliance: What Agents Must Do by July 2026

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