Stories and Strategies

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Channel • 11 Shows

Marketing

Marketing

Updated Weekly
Parenting

Parenting

Updated Monthly
Investing

Investing

Updated Fortnightly
Investing

Investing

Updated 24/06/2024
News Commentary

News Commentary

Updated Fortnightly
Investing

Investing

Updated Bi-monthly
Entrepreneurship

Entrepreneurship

Updated 28 July

25 AUG

Is the Future of Self Storage AI + Franchise Systems?

Send us a text Want to future-proof your storage business? It starts with systems, scale—and a bit of AI. Scott Meyers welcomes Steve Raposa from Mini Mall Storage Properties, who shares his unique journey from military service to hospitality and finally to becoming a key player in the self-storage world. They explore how franchise systems and hospitality efficiency directly translate into scalable, streamlined self-storage operations. From the impact of AI on underwriting and marketing to the importance of charitable giving and personal growth, this episode dives deep into what it means to run and scale a modern storage business in a data-driven world WHAT TO LISTEN FOR 4:12 Franchise Thinking in Self Storage 7:08 Can AI Make Storage Smarter? 12:16 Zoning, Data, and the AI Revolution 14:40 AI's Impact on Labor and Marketing 18:32 Giving Back: Veterans & St. Jude Leave a positive rating for this podcast with one click CONNECT WITH STEVEN RAPOSA LinkedIn | Mini Mall Storage CONNECT WITH US Website | You Tube | Facebook | X | LinkedIn | Instagram Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.

25 Aug

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23 min
1 JULY

Building Resilient Children

Is your child really resilient—or just avoiding discomfort? Kate Mason is joined by former SAS commander, crisis leadership expert, and co-author of The Resilient Shield, Tim Curtis. Together, they unpack what true resilience looks like in both kids and adults—beyond the buzzword. With compelling stories from Tim’s military background and personal parenting journey, they explore how stress, failure, adaptability, and connection are essential to building long-term mental strength. You’ll hear why resilience is a skill, not a trait—and what practical steps parents can take today to build it, starting with letting their kids struggle just a little. Listen For 00:10 Are We Raising Resilient Kids or Just Avoiding Discomfort? 03:55 Why a Transient Childhood Builds Adaptability 08:56 What Makes Some People Resilient and Others Break? 12:21 The Science of Resilience and How to Measure It 17:05 The Resilience Shield: Five Layers That Protect 21:29 Mastermind Groups: Who Are Your Kids Really Learning From? 34:12 Mindfulness for Skeptics: The SAS Approach Leave a rating/review for this podcast with one click Connect with guest: Tim Curtis Website | Buy the Book | Publisher Link | Link Tree | LinkedIn Contact Kate: Email | Website | Kate’s Book on Amazon | LinkedIn | Facebook | X

1 July

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43 min
12 AUG

Rebranding a Country

What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye. It’s a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think. But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country. Listen For 3:06 Renaming a country… where do you even start? 6:53 How “country as brand” became a global strategy 9:42 “Hype is the new narrative” 13:57 Branding Türkiye for audiences in the West 16:33 From SEO to AEO — marketing in the AI era 18:15 Answer to Last Episode’s Question from Guest Bill Welser IV Guest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding Campaign Email | X | LinkedIn Hello Türkiye Campaign (YouTube) Türkiye Century Campaign (Official Site) Stories and Strategies Website Curzon Public Relations Website Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

12 Aug

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25 min
5 AUG

AI that Maps the Mind

What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic, a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn’t just therapy, it’s strategy. The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI. Listen For 4:36 Why Story is the Richest Data Set 6:34 What lotic.ai Actually Does 12:15 Why PR Pros Need Self-Awareness Tools 17:28 How lotic.ai Makes Money (Hint: It’s Not Your Data) 21:09 Answer to Last Episode’s Question from Guest Brett Farmiloe Try lotic.ai for yourself, FOR FREE Guest: Bill Welser, Lotic Website | Email | X | Instagram Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

5 Aug

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29 min
5 AUG

Let Them Fail - Raising Resilient Kids

Is protecting our kids from failure actually making them weaker? Kate Mason welcomes resilience expert and former SAS officer Tim Curtis to explore the roots of rising anxiety in children and young adults. They dive into how societal changes, overprotective parenting, and lack of free play are quietly eroding resilience—and what we can do about it. Tim and Kate unpack how modeling emotional regulation, allowing safe failure, and encouraging responsibility can help children (and even adult kids) grow stronger, more adaptable, and better prepared for life’s challenges. Listen For 8:20 Risky Play and Why Broken Bones Used to Mean Growth 11:53 Growth Mindset and Learning Through Failure 18:27 Modeling Resilience: The Bobo Doll Experiment 26:11 The Lifeguard Parent: Prevent the Drowning, Not the Swimming 28:01 Chores, Independence, and Resilience-Building at Home Leave a rating/review for this podcast with one click Connect with guest: Tim Curtis Website | Buy the Book | Publisher Link | Link Tree | LinkedIn Contact Kate: Email | Website | Kate’s Book on Amazon | LinkedIn | Facebook | X

5 Aug

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40 min
8 JULY

Why Anxiety Isn’t a Disorder—It’s Just Energy

Could anxiety just be energy misinterpreted? Kate Mason sits down with clinical hypnotherapist and bestselling author Jake Yanitz Rubin to explore a radically new understanding of anxiety—not as a mental illness, but as a misunderstood part of the human experience. They dive deep into how reframing anxiety as energy can unlock personal growth, self-awareness, and even spiritual awakening. Jake shares powerful insights from his book From Anxiety to Awakening, practical mindset shifts, and life-changing tools rooted in psychology, ancient philosophy, and consciousness work. Listen For 05:02 Panic, Purpose, and the Pivot Within 10:12 What’s Really Happening in Hypnosis? 14:59 Anxiety Isn’t a Disorder It’s Energy 19:08 You Are Not Your Thoughts 26:50 The Present Moment is All There Is 36:37 Be Your Own Frequency Live by Your Truth Leave a rating/review for this podcast with one click Connect with guest: Jake Yanitz Rubin, Author | Transformational Mentor | Spiritual Teacher | Clinical Hypnotherapist | 25+ Years Guiding Personal Awakening Website | From Anxiety to Awakening Book | LinkedIn| Instagram Contact Kate: Email | Website | Kate’s Book on Amazon | LinkedIn | Facebook | X

8 July

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40 min
19 AUG

The Myths of a Well-Behaved Teenager

Is your teen driving you up the wall—or just growing up? Kate Mason sits down with Dr. Jari Evertsz, a clinical psychologist with over 20 years’ experience, to tackle the rollercoaster of raising teenagers. From the impact of peer pressure and social media to why your formerly snuggly preteen now grunts from behind a closed bedroom door, this episode is a lifeline for parents navigating the teen years. Dr Evertsz offers calm, grounded insights on how to replace knee-jerk punishment with calm communication, how to build resilience and trust, and why your household must include chores—even for toddlers. Listen For 3:16 What Jails Taught Her About Childhood 10:25 Security Matters: Why Teens Still Want Boundaries 13:33 Brain Under Construction: The Science Behind Teen Behaviour 20:54 Think Before You Punish: Creative Consequences That Work 25:20 Chores, Entitlement, and the Empathy Equation Leave a rating/review for this podcast with one click Connect with guest: Dr Jari Evertsz Website | Email | Buy Jari's Book | LinkedIn Contact Kate: Email | Website | Kate’s Book on Amazon | LinkedIn | Facebook | X

19 Aug

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32 min
23/01/2024

The Challenges and Realities of First-Time Parenthood

Rob Mason has a PhD in education and makes his living working with professional sports coaches on how to communicate better. Communication is his thing… it’s how he makes his living. Then along came Ned, his newborn. And Rob had to learn a whole new style of communication. In this episode Rob shares his experiences of applying his communication knowledge to his family life. Kate and Rob discuss the importance of open communication and support between partners during the transition to parenthood, the pressure of trying to be the "perfect" parent, and the importance of understanding your partner's needs and love language. They also touch on the challenges of balancing work and parenting, and the value of having a supportive network of other parents to share experiences with. Listen For 5:27 Balancing Work and Parenting Responsibilities 8:15 Importance of Partner Communication and Understanding 14:37 Handling External Advice and Pressure 16:31 Parenting Myths and Gender Roles Leave a rating/review for this podcast with one click Guest: Rob Mason LinkedIn Contact Kate: Email | Website | Kate’s Book on Amazon | LinkedIn | Facebook | X See omnystudio.com/listener for privacy information.

23/01/2024

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26 min
19 AUG

It’s Groundhog Day in the Public Relations Industry

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly when we do. We debate metrics like we haven’t had decades to solve them. We celebrate awards for campaigns that often say nothing and change even less. We hold events that are same panel conversations… different year. Somewhere along the way, the industry built for cultural leadership got stuck in a cycle of repetition, imposter syndrome, and comfort. David Gallagher of Folgate Advisors is a veteran voice who’s seen the industry from the inside and isn’t afraid to say what others won’t. It’s time to stop outsourcing our thinking and start redefining what this industry is actually for. Listen For 4:58 Are We Really as Dynamic as We Claim? 10:22 Why PR Avoids True Innovation 11:34 How PR Lost Its Science-Driven Edge 17:43 Following the Wrong Model: PR as Advertising’s Shadow 19:30 Answer to Last Episode’s Question from Guest Bill Welser Guest: David Gallagher, Folgate Advisors Email | LinkedIn | Folgate LinkedIn Stories and Strategies Website Curzon Public Relations Website Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

19 Aug

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30 min
13/02/2024

Understanding the INTJ on the MBTI

A few years ago Josh Hubbard was a physically active, and mentally fit young man in his 20’s. He got up one morning and felt a fairly strong headache but figured he was dehydrated. Hours later it became apparent he’d suffered a stroke. For a time he’s lost complete use of his left arm. And while he did recover, it was only through daily (hourly, minute by minute), painstaking activity. Josh is an INTJ which stands for Introversion, Intuition, Thinking, and Judgment. INTJs are known for their strategic thinking, powerful insights, and constant thirst for knowledge. They make up only 2.1% of the population. In this episode, how did Josh react to this life-changing event, and what unique contributions did his personality make? Listen For 5:57 Josh’s early interest in sports and his focus on schooling 11:30 Josh’s detailed recount of the day he suffered his stroke 17:17 Commitment to self improvement and learning Leave a rating/review for this podcast with one click Guest: JOSH HUBBARD Email | Website | LinkedIn | Contact Kate: Email | Website | Kate’s Book on Amazon | LinkedIn | Facebook | X See omnystudio.com/listener for privacy information.

13/02/2024

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33 min

Whether your focus is global, or community-targeted, Stories and Strategies produces attention-grabbing podcasts. We take the time to understand your business strategy and how a podcast weaves into that. Then, we develop content that’s engaging, entertaining, and driven by measurable results. Our team is comprised of seasoned professionals in audio and video production, strategic communications and marketing planning, as well as presentation training.