A TABLE AT THE BACK

Branka Injac Misic and Laura Luck

More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes! Co-hosts: Branka Injac Misic Laura Luck

  1. S3. E8. - Whatcha been up to? A casual chat.

    06/05/2020

    S3. E8. - Whatcha been up to? A casual chat.

    This is the last episode of season 3!  Pretend you're in a coffee shop, sitting down with us (remember sitting in a coffee shop?).. and having a casual chat about:  - Laura celebrating a milestone this week!  - Branka needing a drink (haha desperate times)  - Is the black hole of quarantine swallowing us up?  - Laura chats about current work projects and starting a new role - Branka dives deep into her concerns around superannuation and sole traders during COVID - How we're coping (or not coping) working from home with kids - What our work days actually look like at the moment (it’s not pretty)  - Why we haven’t been active on socials  - Yes, we both just need to chill the eff out Recs: - Normal People TV adaptation  - The Danish Way of Parenting Contact us: Hello@lauraluck.com.au Branka@gigsuper.com.au

    41 min

  2. 22/04/2020

    S3. E7. - Crisis Comms with Anna Rogan

    At the time of recording this episode, the world is experiencing a one in a hundred year event with the global pandemic that is COVID-19. Businesses all over the planet are struggling with many things – the most noticeable from the outside being their communication. So this week, we invited a crisis comms expert on the podcast to guide us all through approaching business comms when things get turned upside down. Anna Rogan is a foolhardy olive farmer and stubbornly creative copywriter who specialises in personality-driven website and email copy for small biz owners. Anna has a BA in psychology, a post-grad in writing and a decade-long career in comms and media roles for some pretty big brands under her belt. And though she hails from a background in crisis comms, these days she mainly writes for purpose-driven, heart-led, socially-conscious small business owners and entrepreneurs. In this episode we talked about: • The standard format to follow when crafting crisis comms. • Tapping into empathy to guide communication during a crisis – especially for businesses that tend to be more transactional. • Finding the balance in your comms between business as usual and ‘business unusual’. • Respecting brand tone of voice during a crisis. • Tips for communicating with teams and stakeholders when you’re working remotely. Find Anna here: • https://www.annarogan.com/ • https://www.instagram.com/annaroganwriter/ • https://au.linkedin.com/in/anna-rogan-a7349624

    50 min

  3. 08/04/2020

    S3. E6. - Conversion Design with Matt Hall

    With a decade of marketing experience for brands large and small, Matt applies user research and data to craft results-driven messaging combined with visual design and tech. By day, Matt works as a conversion copywriter for Kajabi. By night, Matt combines copy, visual design, and tech to deliver high-converting websites for his clients. No matter what he's working on, Matt obsessively asks how we can lead users on a journey that achieves business goals while making the world a little bit better. In this episode we talked with Matt about: • What it’s like to work for an amazing company that always puts the customer first • How UX, copywriting, and comms strategy fit into the current economic and ethical climate • How important will our type of work will be in the recovery from Covid-19 Connect with Matt: • https://www.linkedin.com/in/matt-hall-372b4645/ • https://www.conversiondesign.org/ • https://www.getanawesomejob.com/

    51 min

  4. 25/03/2020

    S3. E5. - Accessibility and Inclusivity with Veronica Camara

    As writers, we have a huge impact on making sure digital products are inclusive and accessible – and we spoke with Veronica Camara about how she does just that. She's is the founder and Principal at AVO Agency, a human-centred content company serving complex industries. We also spoke about: - How Avo Agency came about and what cool projects Veronica has been working on - How she works remotely with a team of freelancers, with people all over the world - Tips for swapping time for money, and how the Avo business has evolved - What does accessibility mean to writers and content strategists (and what are some examples)? - An insight into Veronica's workshops on accessibility and inclusivity  Recommendations: - Range by David Epstein - Chromatical Club: https://chromatical.com.au/ - Content Design Podcast with Vanessa Barlow Find Veronica here: @veronica.avo on instagram Avoagency.com

    40 min

  5. 11/03/2020

    S3. E4. - Ethics in product design and UX writing

    Ethics in product design and UX writing. It's a pretty heavy topic today pals. But we make it fun ;)  We're talking: - the addictiveness of apps - moral dilemmas with projects or companies we’ve worked for and with  - where does the responsibility lie? - how we do things a little differently now that we have more experience under our belts - why traditional influence techniques are great to know, but it's how you use them Here are our recommendations: • How tech hijacks people's minds (the list we run through by Tristan Harris, design ethicist): https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3 • “It’s all just a bunch of BS” (ep 6): https://podtail.com/en/podcast/it-s-all-just-a-bunch-of-bs/ • Samuel Salzer: Humans Design Products...Or Products Design Humans http://nxhx.org/Choicemaking/ • Matt Wallaert Salary or Equity: https://salaryorequity.com/ • UX writer (Erik Wong) at Google: https://www.youtube.com/watch?v=lfZCI-SOS2g • UXWC newsletter signup: thedash.uxwriterscollective.com/newsletter • 'Hooked' by Nir Eyal • Matrix for ethical and behavioural design: https://designli.co/blog/using-the-manipulation-matrix-for-ethical-behavioral-design/ • Tristan Harris (again): https://humanetech.com/problem/

    58 min

  6. 26/02/2020

    S3. E3. - Closing the gender pay gap with Meggie Palmer and Peptalkher

    In the lead up to International Women's Day 8 March), we spoke to Meggie Palmer, founder of PepTalkHer.  PepTalkHer's mission is to close the gender pay gap. The PepTalkHer app helps you track your career successes through artificial intelligence: building confidence, negotiation skills and through giving you a pep talk when you need it most. We spoke about: - Meggie's background as a Walkley-winning journo and what led her down the entrepreneurial track  - The inspiration behind PepTalkHer (and some frightening stats about the gender pay gap...) - Our own money stories and how they can hold us back from a young age - How freelancers can use the PepTalkHer app to increase their rates and fight imposter syndrome - The PepTalkHer app launch process – the importance of testing and iterating - Salary surveys and why women with 10+ years experience tend to get less $$ Our recommendations: - The Loudest Voice (TV show on Stan in Aus or Showtime overseas) - Invisible Women by Caroline Criado Perez - The Crown on Netflix - Girl, Stop Apologising by Rachel Hollis Find Meggie and PepTalkHer: @Peptalkher www.peptalkher.com @MeggiePalmer

    56 min

  7. 12/02/2020

    S3. E2. - Employee Experience with Kerrie Brown

    Talk about a ripper topic — Employee Experience (EX) is all the rage this year.  BUT it shouldn’t be mistaken as another business buzzword.  It’s actually one of the elements that businesses of all sizes can use to differentiate themselves in an age where standing out is getting harder and harder to do. That’s why we called in EX expert! Kerrie Brown is a seasoned Employee Experience professional who has spent the last decade (and some!) of her career helping companies build inspiring workplace cultures. She knows how to play strategically and tactically, and is most happy when challenging the status quo in organisations.  She’s worked her EX magic in big complex organisations like Colgate-Palmolive and GWF, fast-paced fin-tech startups, and an award-winning employee experience company.  Kerrie blends her commercial smarts with a human-centred approach to deliver engaging people solutions for all things people, performance, safety, leadership and communication.  In this episode we chatted to Kerrie about:  • What is Employee Experience (is it basically CX for employees)?  • How EX is linked to CX?  • Why do businesses need to pay attention to EX metrics?  • Does belong to any one department?  • What part does EX play in the hiring process?  • How does EX work for remote workers?  • Tips on setting up solid EX foundations within an organisation.  Connect with Kerrie on LinkedIn: https://www.linkedin.com/in/kerrie-brown Recs: How it feels to float by Helena Fox Rowan of Rin by Jennifer Rowe Bossypants by Tina Fey Writers of Silicon Valley podcast (episode with Tamara Hilmes from Spotify) by Patrick Stafford

    56 min

  8. 30/01/2020

    S3. E1. - Welcome to 2020!

    This is season 3!  Today we're having a casual chat about what we've been up to, we dissect our favourite eps from season 2 and what we've got planned for this season (and 2020). Of course, in Australia we've been facing some horrific natural disasters. We'll also talk about how we reacted to this news over the festive season and the different approaches by small business following it.

    30 min
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5
out of 5
12 Ratings

About

More of a chat than a podcast, we share our experiences, learnings, laughs and *cough* wisdom as we recount stories from our lives as comms specialists, UX and CX advocates, marketing tragics… and our quest to finding a flow between our titles as ‘mum’ and ‘business owner’. We can already tell we’re gonna be great pals. There are no formalities here - you’re invited into our conversation where things are super relaxed so you can take off those shoes! Co-hosts: Branka Injac Misic Laura Luck

Information

  • Creator
    Branka Injac Misic and Laura Luck
  • Years Active
    2019 - 2020
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Branka Injac Misic and Laura Luck
  • Show Website
    A TABLE AT THE BACK