299 episodes

The world's most candid, inspiring sales podcast. With millions of downloads and 750+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.
Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 2x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career.
Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive Sales Enablement content.
(Formerly the "Accelerate! with Andy Paul" sales podcast.)

Sales Enablement Podcast with Andy Paul By ringDNA, a sales enablement platform

    • Careers
    • 5.0, 9 Ratings

The world's most candid, inspiring sales podcast. With millions of downloads and 750+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.
Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 2x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career.
Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive Sales Enablement content.
(Formerly the "Accelerate! with Andy Paul" sales podcast.)

    Radical Sales Differentiation and Value, with Bill Cates

    Radical Sales Differentiation and Value, with Bill Cates

    Bill Cates (author of "Radical Relevance") and I talk about what is means to be radically relevant in order to cut through the noise and grab a buyer's attention. I always enjoy talking with Bill. He’s a straight talker. And I really enjoy his emphasis on how sellers need to get out of their own heads about what differentiation is and what value is. Because if your buyer doesn’t think you’re differentiated and doesn’t believe your “value” to be valuable. Then, it’s not, is it? We’re also going to dive into a handful of Bill’s 17 Rules for Relevance and how use these to be critically compelling to get buyers moving and keep them moving.
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    • 37 min
    A New Way to Approach Sales Demos, with Zvi Guterman

    A New Way to Approach Sales Demos, with Zvi Guterman

    Zvi Guterman, the founder and CEO of CloudShare, joins me for a conversation about why traditional sales demos haven’t kept pace with the demands and requirements of buyers. We talk about how buyers were changing even before the pandemic. And we’ll dig into the idea of the enabled and empowered buyer, and how sellers can reduce the friction associated with demos and proofs of concept. 
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    • 35 min
    What's Next for B2B Sales? with Matt Heinz

    What's Next for B2B Sales? with Matt Heinz

    Matt Heinz, President of Heinz Marketing and host of the Sales Pipeline Radio podcast, joins me for a conversation about what’s next for B2B sales. Matt and I talk about what changes he would make to how we structure and execute B2B sales if he were in charge. We’re also checking into a topic he and I first spoke about 4 years ago on this program - the 7 reasons why BDRs/SDRs aren’t making quota. This was from a chapter in his book, Full Funnel Marketing. So in this conversation I asked Matt to provide an update on what progress has been made (if any) on addressing those 7 reasons. And we’ll dig into a topic that’s on the top of a lot of sales leaders minds these days: What type of future should they be planning for?  
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    • 38 min
    MLB Super Agent Talks Sales and Negotiation Strategy, with Nez Balelo

    MLB Super Agent Talks Sales and Negotiation Strategy, with Nez Balelo

    Nez Balelo is a Major League Baseball super agent, representing such players as Japanese phenom Shohei Ohtani of the Los Angeles Angels, Ryan Braun of the Milwaukee Brewers, and many more. He’s also the co-head of CAA Sport’s Baseball Division. He joins me today to have a conversation about sales and negotiation strategy.
    As you can imagine, over a career negotiating contracts for some of the biggest stars in baseball, Nez has learned a thing or two about how to connect with the people on the other side of the table to get a deal done. We’re going to talk about the how to set the stage for negotiations and the role of personal influence. We’ll dive into the 4 common misconceptions about negotiations that trip up many sellers. And we’ll dig into Nez’s 4 key negotiating strategies that he uses to negotiate multi-million dollar deals for his clients. 
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    • 47 min
    Sales Presentations, with Terri Sjodin

    Sales Presentations, with Terri Sjodin

    Terri Sjodin is the founder of Sjodin Communications and author of a new research report titled “The State of Sales Presentations 2020." She joins me today for a conversation about the common sales presentation mistakes professionals make in today’s market. As Terri and I get into, the world changed, just a little bit, even after she had finished this research. However, the net effect is that the relevance and importance of many of the recommendations that Terri makes for sellers have been amplified by the pandemic.
    We’ll talk about the 9 common mistakes that sales presenters have made forever and the 3 new common mistakes (Hint: they're largely driven by over-reliance on technology and a failure to connect with the audience on a human level). Finally, we'll dive into a really interesting finding in her research. That the amount of product training a seller receives is direct proportion to the number of presentation mistakes they make. There’s a very good reason for that. Be sure to check that part out. 
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    • 51 min
    Sales Training, with Richard Harris

    Sales Training, with Richard Harris

    Richard Harris (Founder of The Harris Consulting Group and Director of Sales Training for Sales Hacker) joins me today for a conversation about sales training. It’s one of my favorite topics. Because I believe it’s one of the areas in sales where there is the biggest room for improvement. Richard and I talk about how, as the world around us has changed, at least temporarily, if not forever, what impact that will have on how we train sellers. This is important because for many sellers, what they do on a day to day basis has changed, in ways that were unexpected. So how do we enable them to succeed? Plus, so much more.
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    • 52 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

TimMcCleave ,

Content this good is free?!

Great podcast! As a career sales professional, Andy’s podcast has been a fantastic tool to help me progress. Very insightful, great content and a good basis for developing positive, customer centric sales habits!

KathKoch ,

Marketing Director

Love Andy's podcast - full of really insightful interviews that are valauble to anyone who works in sales or has a business that sells anything to anyone.

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