Approved

Nicole and Hannah

Welcome to Approved, the podcast for social media lovers. Brought to you by the team at Melbourne Social Co.

  1. 27/03/2025

    Nicole Says Goodbye

    Yes, it's true. Nicole has some sad news. Normally she writes these show notes, so I don't really know what to say. Just listen as she talks about her new journey and we discuss what the future of Approved looks like. Thank you to all of our listeners, friends, and family for listening. We love and appreciate you all! LOVE YA X

    36 min

  2. 25/02/2025

    Special Guest: Shelley Friesen Founder and Director of Melbourne Social Co

    On today's episode we finally interview our boss, mother, founder and director - Shelley Friesen. We discussed: - How she started the agency - Advice for anyone wanting to start their own agency - Navigating COVID and difficult moments as a business owner - Building company culture - Balancing motherhood and business We think you will really love this episode and learn so much from it! It's literally almost 6pm so I am going to post this right now and you can have one week off not being forced to follow us on socials!!!!

    52 min

  3. 29/01/2025

    UGC isn't dead. It's more alive than ever.

    Welcome back Approvers!! It's almost 5pm and I my brain isn't working so let's get right into it. In today's episode, we are talking all things UGC - why it is crucial in any social media strategy as well as our top tips on how you can become a UGC creator. We discuss: UGC creation / video producer roles what are they and how do these roles differ? Why tUGC and video producers are important in the industry and how there is a huge gap in the market for them - demand is high so get in now! How you can become a UGC creator, plus our top tips on how to enter the industry YOU KNOW THE DRILL FOLLOW US AND GIVE US FIVE STARS OR ELSE ITS REALLY NOT THAT HARD TO DO.

    31 min

  4. 17/01/2025

    How to slay at public speaking + we are speaking at the Social Summit 2025!

    Welcome to 2025, besties! After a much-needed break, we’re back, refreshed, and ready to take on the year. First up on our calendar: we’re speaking at the Social Summit on February 6 at Rydges Hotel Melbourne! The Social Summit is the event to connect, create, and collaborate IRL with industry leaders at the crossroads of content and commerce. Mark your calendars because we’ll be speaking about Content That Connects: Strategies for UGC and EGC Success at 12:15pm. Grab your tickets now for a slay day packed with amazing speakers, inspo, and networking vibes. To book tickets, click here and use our code “MSGGUEST” for 30% off! In the spirit of being panel pros, we’ve put together our ultimate guide to public speaking, featuring: Overcoming the fear of speaking in front of a crowd Actionable tips for owning the stage like a queen Our personal “oh-no-I’m-nervous” stories (and how we turned them into wins) Public speaking is a skill, and practice makes perfect. So channel your inner diva, hit those power poses, and let’s work on becoming the speaker everyone wants to listen to. Now, real talk: if you’re not following us, giving us five stars, and telling everyone you know about us...well, sorry to say, but confident public speaking might not be in the cards for you. That’s just science. And if you’re not following us on TikTok and Instagram? Legend has it you might lose your voice entirely. Womp womp.

    39 min

  5. 15/01/2025 · BONUS

    What we learnt in 2024: social media manager edition

    OKAY LOOK I WAS ON HOLIDAYS AND I CAME BACK LAST WEEK AND IT TOOK ME A MINUTE TO GET INTO ROUTINE OKAY, SO DON'T BE MAD THAT THIS BEING POSTED LATE!!! On today's episode we discussed what we learnt in 2024, such as: - How we developed our confidence in general - How we grew as social media managers - Learning to ask for help - Feeling confident in backing our ideas - How to use data to inform your content 2024 was a huge year for us professionally, as well as a huge year for Melbourne Social Co! We worked with amazing clients, moved offices and grew our team. We cannot wait to see what happens this year! We are so thankful to everyone who listens and supports to Approved. The listeners are the reason we do this - so thank you for sticking around and listening to us every fortnight!! As always, please follow us on TikTok and Instagram and make sure you hit follow wherever you get your podcasts so we can move up the charts and make more content for you. It also means you won't have all your teeth drop out on a random Wednesday at 11am! X

    38 min

  6. 19/12/2024

    Social media metrics and reporting + Black Friday campaigns: is simple marketing best?

    Welcome back, beautiful people. It's the second last episode for the year!! Can you believe it? On today's episode: Step aside chocolate wheatens, Hannah is loving her Chobani yoghurt, specifically topped with granola and berries for breakfast. New meal alert! Career Hotline: This week, we will talk about stats and performance. We look at how to track your post data, how to interpret your stats and how to implement your learnings into your future work. Black Friday: look we know this happening a while ago now, but we got out of routine with posting okay! We chat about some of our favourite Black Friday campaigns from Fayt the Label and Odd Muse and how simple marketing can be more effective, especially on social media. Then, Nikki delivers her most brain rot meme yet and tests Han and Jess to see how many references they get. YOU KNOW THE DRILL I CANNOT SAY THIS OVER AND OVER AGAIN EVERY WEEK. SUBSCRIVE, FOLLOW, FIVE STARS, COMMENT AND FOLLOW ON TIKTOK AND INSTAGRAM. Listen to this podcast all the way through and you will hear what bad luck is coming your way if you don't follow the above. BYE

    37 min

  7. 02/12/2024

    James Charles and Yochi: Genius Social Media Marketing

    Another week, another episode of Approved. On today's episode we talk about: - Hannah eating waffles for dinner - Nicole scouting hot men at Woolies - Nicole is loving Bobby Drinks this week - How we stay creatively inspired + come up with new ideas for social media content - James Charles genius marketing campaign for his new song - why it works and why brands should try this approach. We also talk about Yochi and their latest campaign that took us by surprise - Then we do our favourite segment, Trend Rapid Fire round. Not to alarm you, but Santa is on his way to drop gifts off to the entire world in one day. His head Elf, Elife, called me and said, "No one, and I mean NO ONE, is getting gifts this year unless they follow, like and share approved." Sounds like a threat to me, so if I were you, I would just do as you're told so you can guarantee gifts under the tree. Follow us on TikTok and Instagram NEEOW. This episode was audio produced by Jess Shaw. Introduction music is by Gulf.

    40 min

  8. 19/11/2024

    How to build a personal brand on LinkedIn

    Hey fam in the clurb we all fam FYI. Let's get straight into it I don't have time to frick around today. Han confesses her love for her favourite fake tan, Bali Body and how committing to fake tan is equally rewarding as it is painful Then, we give our top tips on all things Linkedin! Learn all about: How to post consistently What content works best on LinkedIn How to come up with content concepts How to craft a LinkedIn post How to use LinkedIn to network And then, we do our fave new segment, trend rapid fire round!!! Okay so I am going to be straight with you - if you do NOT follow the below orders, I am sorry to say, but you will find yourself in the middle of the North Sea yo hoing away on an oil rig, most likely never to see your family again. HARSH BUT THAT IS THE REALITY!!!!! Follow us wherever you get your Podcasts Follow us on TikTok and Instagram Send this episode to your friends and family okay goodbye. This episode was audio-produced by Jess Shaw. The opening song credits are by Gulf.

    38 min
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Trailer

5
out of 5
8 Ratings

About

Welcome to Approved, the podcast for social media lovers. Brought to you by the team at Melbourne Social Co.

Information

  • Creator
    Nicole and Hannah
  • Years Active
    2023 - 2025
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © Nicole and Hannah
  • Show Website
    Approved