29 episodes

Each episode of the Ashton Cast is masterfully crafted with the needs of our unique audience segments in mind. Over the years our audiences of leaders in marketing, advertising, media and CX have grown to trust that Ashton Media will deliver best in class content, designed specifically to help them do their jobs better.We won’t be delivering long, waffling one on one interviews (yawn) – Ashton Cast is bite-sized 10 – 30 minutes of audio bliss which you can consume on your commute or during the 30 mins of cardio your GP recommends.This is your chance to be part of something unique, right from the outset as we grow our base of longtail content and audience of engaged subscribers.
See acast.com/privacy for privacy and opt-out information.

AshtonCast Ashton Media & Pod Paste

    • Business
    • 5.0 • 8 Ratings

Each episode of the Ashton Cast is masterfully crafted with the needs of our unique audience segments in mind. Over the years our audiences of leaders in marketing, advertising, media and CX have grown to trust that Ashton Media will deliver best in class content, designed specifically to help them do their jobs better.We won’t be delivering long, waffling one on one interviews (yawn) – Ashton Cast is bite-sized 10 – 30 minutes of audio bliss which you can consume on your commute or during the 30 mins of cardio your GP recommends.This is your chance to be part of something unique, right from the outset as we grow our base of longtail content and audience of engaged subscribers.
See acast.com/privacy for privacy and opt-out information.

    Why Innovating Matters In Programmatic Advertising | Audio Story | Part 1

    Why Innovating Matters In Programmatic Advertising | Audio Story | Part 1

    Why does innovation matter in programmatic advertising? Put simply, without innovation all things wither and fade into obscurity…or die.
    But how do you remain innovative in the fast-moving world of programmatic? Drawing interesting parallels between the history of the film industry and programmatic, grab 22 mins to find the answer to this question and be thoroughly entertained in the meantime.
    This series of AshtonCast, Why Innovating Matters In Programmatic Advertising, is proudly brought to you by the Programmatic Summit, the region’s most important programmatic, digital and adtech conference.
    We’re featuring interviews with Ryan Menezes, Chief Technology and Transformation Officer at GroupM, Natalie Minter, Product Manager - Agencies & Brands at flybuys, and Tim Armstrong, Head of Digital Platforms, Capability and Audience, NOVA Entertainment. 

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    • 21 min
    Programmatic Bytes | Jonathan Wan | Japan Airlines | Part 1

    Programmatic Bytes | Jonathan Wan | Japan Airlines | Part 1

    In this episode of AshtonCast we provide an exclusive listen to the keynote presentation from Jonathan Wan, Director of Global Marketing, Media & Social, Japan Airlines which he did at the 2020 Programmatic Summit.
    This was recorded just before COVID started to kick off.
    In this session Wan will reveal challenges the Japanese flag carrier has encountered on its path to improve programmatic, will question why programmatic campaigns can turn out so pedestrian and will share some tips to help you not only avoid certain pitfalls, but to push ahead with programmatic confidence.

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    • 28 min
    Video Fast Forward | Peter Barry | Pubmatic | Part 4

    Video Fast Forward | Peter Barry | Pubmatic | Part 4

    In part four of the Video Fast Forward series we chat with Regional Director, ANZ & Head of Audience, APAC at PubMatic. Peter has been at PubMatic since 2015 and has been involved in rolling out their suite of products across Australia and New Zealand. These include their market leading omni channel header bidding solution, OpenWrap, as well as Audience Encore and Identity Hub. Peter has a comprehensive industry network both in ANZ and the wider APAC region, and regularly speaks at events. He manages a diverse team of sales and tech people in a dynamic and ever-changing environment.
    He's originally from Ireland and is a bit of an industry legend!
    Brought to you by our friends at PubMatic.

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    • 28 min
    Video Fast Forward | Nicola Lewis | GroupM | Part 3

    Video Fast Forward | Nicola Lewis | GroupM | Part 3

    In part three of the Video Fast Forward series we chat with Nicola Lewis, Chief Investment Officer, GroupM. Nicola is a media executive with extensive experience across all channels, including a strong point of view on digital integration, and digital transformation. She currently leads the investment function at the biggest media investment group in Australia – GroupM.
    Brought to you by our friends at PubMatic.

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    • 44 min
    Video Fast Forward | Nick Young | Nine | Part 2

    Video Fast Forward | Nick Young | Nine | Part 2

    In part two of the Video Fast Forward series we chat with Nick Young, Director of Sales - Digital & Publishing at Nine. Nick has over 15 years’ experience in the media industry and shares his views on all things CTV.
    Brought to you by our friends at PubMatic.

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    • 28 min
    Video Fast Forward | Audio Story | Part 1

    Video Fast Forward | Audio Story | Part 1

    Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers?
    In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more with interviews from Nicola Lewis, Chief Investment Officer at GroupM ANZ, Nick Young, Director of Sales - Digital & Publishing, 9 and Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic.

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    • 21 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Oli232323 ,

Programmatic

Great insight from the AM team

Captain Bosworth ,

Great to see this come together

Great podcast and super to hear different expert opinions come together over a 25 minute, easy listening and enjoyable episode

Gavalah ,

Insightful and engaging

Great podcast with very interesting subject matter. I love the format with multiple interviews too.

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