AskAlyka

AskAlyka

The AskAlyka podcast is here to empower your business through digital marketing knowledge. We answer your questions around business, digital marketing and technology. If you have a question, send them to us at perth@alyka.com.au OR www.facebook.com/alykadigital Alyka is Perth's largest digital marketing agency with accolades including 3 time BRW Fast 100 Winner, Telstra Business Winner and Business News Rising Star Winner. Co-host Zion Ong is a 40 under 40 award winner and both Zion and Beth are digital marketing guru's with a combined 18 years of digital experience.

Episodes

  1. 14/10/2019

    Miss Maud Interview- The Queen of Cakes Talks Business, Challenges & Her Digital Transformation Ep82

    After 48 years and 18 stores, the Miss Maud brand is stronger than ever. The Queen of Cakes herself, Maud Edmiston, talks about her entrepreneurial journey, her challenges, customer service and the recent digital transformation of her business. For any questions or feedback perth@alyka.com.au alyka.com.au

    18 min

  2. 12/03/2019

    #KILLACaseStudies: How Amazing UX Achieved 70,000 More Pageviews

    #KILLACaseStudies Episode 81 Today we share a #KILLACaseStudy on how we achieved 70,000 more page views for the City of Stirling website (https://www.stirling.wa.gov.au). We go through 4 key methods including: 1. Accessibility 2. Information Architecture 3. User Interface Design 4. Interactive Design

    9 min

  3. 26/02/2019

    #KILLACaseStudies: How Great UX Achieved a Whopping 120% in User Engagement Ep80

    #KILLACaseStudies Episode 80 Today we share a #KILLACaseStudy on how we achieved a whopping 120% increase in user engagement for our client, Wesbeam (https://wesbeam.com). We go through 3 key methods including: 1. User Research 2. Information Architecture 3. Case Studies

    9 min

  4. 22/01/2019

    Short vs Long Website Forms: What's Better? Ep79

    Website forms are one of the most important elements of a website. And the common marketing theory is that short forms always outperform long forms. But is this really true? We take a look at 5 case studies to see if the theory holds. For questions or to get in touch, hit us up on: - solutions@alyka.com.au - www.alyka.com.au

    10 min

  5. 15/01/2019

    6 Strategies to Promote a #Killa Event - Ep78

    Events have one of the highest ROI's in marketing and we have experienced this first hand. We go through our top 6 tips for promoting a #killa event including: 1. Go bigger (it is almost the same amount of work organising a small event than a bigger one) 2. Create a strong theme and event title 3. Who and how to partner with other organisations 4. How to market your event to get people to come 5. How to minimise cancellations 6. How to retarget your attendants. For questions or to get in touch, hit us up on: - solutions@alyka.com.au - www.alyka.com.au

    16 min

  6. 08/01/2019

    Top 6 Social Media Predictions for 2019

    We've covered Google and digital marketing. In today's episode we cover our top 6 social media predictions for 2019 as the final episode in our top 2019 predictions series. We talk about the rise of: 1) Real time 2) Chat apps 3) Privacy 4) Video 5) Augmented reality 6) LinkedIn For questions or to get in touch, hit us up on: - solutions@alyka.com.au - www.alyka.com.au

    10 min

  7. 01/01/2019

    Top 6 Digital Marketing Predictions for 2019

    Happy New Year! We kick of 2019 with our top 6 Digital Marketing Predictions for the year. We touch on: 1) Multichannel Marketing 2) Organic social channels dying 3) Video Marketing 4) Voice Search 5) Websites 6) AI and Chatbots www.facebook.com/Alykadigital www.instagram.com/alykadigital solutions@alyka.com.au

    19 min

  8. 25/12/2018

    Top Google Search Trends for 2018 and how you can apply these to your organisation ep75

    Merry Christmas to all our listeners! Today I talk about the Top Google Search Trends for 2018 and how you can apply this to your organisation. We talk about - Global trending topic searches - How to searches - Where is searches - What is searches Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital solutions@alyka.com.au

    9 min

  9. 18/12/2018

    5 Reasons You Must Use Hubspot - Ep74

    CRM's are powerful tools to manage your sales activities and sales team. We have been using Hubspot and it is amazing. In this episode we talk about the 5 reasons you must use a CRM like Hubspot and what it can mean for your business. Our top 5 Reasons for using a CRM like Hubspot are: - Visibility - Accountability - Intel - Personalisation - Automation Hit us up on: - solutions@alyka.com.au - www.alyka.com.au

    16 min

  10. 11/12/2018

    How did Artificial Intelligence impact Digital Marketing in 2018? - Ep73

    We have spoken about Artificial Intelligence before but in this episode we reflect back on 2018 and look at how AI affected Digital Marketing as we predicted.

    16 min

  11. 04/12/2018

    Dr Jemma Green from Power Ledger - Start Up West Interview - EP72

    In this episode we’re sharing another podcast produced by our partners at Startup West, who chat with the incredibly busy and high achieving Dr Jemma Green from Power Ledger. If you are interested in the amazing world of blockchain, initial coin offerings (ICOs) and crypto, this is the podcast for you. Power Ledger’s ICO was the first in Australia and raised a staggering $34M last year.

    28 min
  12. Top 8 Call to Action Tips to Triple your Leads Ep 71

    27/11/2018

    Top 8 Call to Action Tips to Triple your Leads Ep 71

    Strategic Call to Actions guide your visitors through their conversion journey, whether they are downloading a form, making a purchase, or calling your business. In this episode we run through our Top 8 Call to Action tips on how to strengthen your CTAs across your website, social media posts and digital ads. Hit us up on: www.facebook.com/Alykadigital www.instagram.com/alykadigital perth@alyka.com.au

    12 min
  • 12 Episodes

4.3
out of 5
12 Ratings

About

The AskAlyka podcast is here to empower your business through digital marketing knowledge. We answer your questions around business, digital marketing and technology. If you have a question, send them to us at perth@alyka.com.au OR www.facebook.com/alykadigital Alyka is Perth's largest digital marketing agency with accolades including 3 time BRW Fast 100 Winner, Telstra Business Winner and Business News Rising Star Winner. Co-host Zion Ong is a 40 under 40 award winner and both Zion and Beth are digital marketing guru's with a combined 18 years of digital experience.

Information

  • Creator
    AskAlyka
  • Years Active
    2017 - 2019
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    AskAlyka