autosure presents

autosure wa

Autosure Presents is the podcast dedicated to showcasing the journeys, insights, and voices that shape the automotive industry in Australia. Highlighting the real people behind the roles, from technicians to Dealer Principals, from Sales to Service, and everything in between. We aim to uncover how the industry has evolved, where it's heading, and the human stories that fuel its engine. Hosted by industry leaders, each episode delivers practical insights to help you grow customer trust and long term value.

  1. 6 days ago

    The Highs, Lows & Addiction of Automotive Sales | Blake Rodwell

    In this episode of Autosure Presents, Kerri sits down with longtime automotive professional Blake Rodwell to unpack more than 22 years spent across almost every corner of the dealership world. From starting out cleaning cars and working in parts, dispatch and service, to moving into used and new vehicle sales, management and now the truck industry, Blake shares the highs, pressures and lessons that have shaped his career. Kerri and Blake take a trip down memory lane to the dealership days of long hours, big sales months, friendly competition and plenty of unforgettable pranks, while also getting real about the harder side of automotive sales, including work-life balance, demanding targets, changing pay structures, customer pressure and why so many people try to leave the industry only to eventually find themselves coming back. They also explore how the automotive landscape has changed, from customers shopping online instead of walking dealership strips to the rapid rise of Chinese manufacturers and why brands such as BYD and emerging Chinese truck manufacturers are challenging long-held perceptions around value, technology and quality. Blake also shares why he believes the truck industry may finally be where he belongs, the importance of genuine customer relationships, what makes a great sales leader and why being human can still be one of the most powerful skills in sales. A candid, funny and insightful conversation about the people, culture and changing future of the automotive industry. Follow Autosure Presents for more conversations with the people shaping automotive in Western Australia.

  2. 2 July

    From Car Sales to Dealer Principal | Stuart Long's 27-Year Automotive Journey

    The automotive industry is changing faster than ever, and few people have witnessed that transformation firsthand like Stuart Long. In this episode of Autosure Presents, host Kerri speaks with the Dealer Principal of Rockingham Volkswagen, Geely & GMSV about navigating the end of Holden, embracing new brands like Geely, adapting to AI and electric vehicles, and leading through constant industry disruption. From leadership lessons and dealership culture to customer experience, Chinese automotive brands, and what the next decade could look like, this conversation offers an honest perspective on where the industry has been, and where it's going. If you work in automotive, enjoy business leadership, or love talking cars, this is an episode you won't want to miss. The automotive industry is changing faster than ever, and few people have witnessed that transformation firsthand like Stuart Long. In this episode of Autosure Presents, host Kerri speaks with the Dealer Principal of Rockingham Volkswagen, Geely & GMSV about navigating the end of Holden, embracing new brands like Geely, adapting to AI and electric vehicles, and leading through constant industry disruption. From leadership lessons and dealership culture to customer experience, Chinese automotive brands, and what the next decade could look like, this conversation offers an honest perspective on where the industry has been, and where it's going. If you work in automotive, enjoy business leadership, or love talking cars, this is an episode you won't want to miss.

  3. 16/12/2025

    Ralph Wiggins: “This Industry Isn’t What It Used to Be” - Inside 30 Years of Automotive

    In this episode of Autosure Presents, Kerri sits down with Ralph Wiggins, Assistant Used Car Manager at Melville Hyundai and one of Western Australia’s most seasoned automotive professionals. With a career spanning more than 30 years across the United States, Japan, and Australia, Ralph shares a rare, first-hand perspective on how the automotive industry has evolved, from the handshake deals and family-run dealerships of the late ’80s to today’s data-driven, highly regulated, and tech-led environment. Ralph reflects on his early days selling cars in America while at university and his return to the automotive industry after relocating to Australia in the late ’90s. The conversation explores major industry shifts, including the introduction of GST, the rise of sales training and compliance, the impact of technology and CRM systems, and how customer behaviour has changed in an age of endless choice and online research. The episode also dives into leadership and management lessons earned on the floor from building strong dealership culture and managing people under pressure, to mentoring younger staff and adapting to a new generation that values time and flexibility over traditional incentives. Packed with insight, lived experience, and practical wisdom, this conversation is essential listening for anyone in automotive sales, dealership management, or business leadership navigating an industry in constant change.

5
out of 5
8 Ratings

About

Autosure Presents is the podcast dedicated to showcasing the journeys, insights, and voices that shape the automotive industry in Australia. Highlighting the real people behind the roles, from technicians to Dealer Principals, from Sales to Service, and everything in between. We aim to uncover how the industry has evolved, where it's heading, and the human stories that fuel its engine. Hosted by industry leaders, each episode delivers practical insights to help you grow customer trust and long term value.