I’ve been around ETFs long enough to recognize a setup when I see one. Brazil has one. And it’s a good one. On February 4th, leaders from across Brazil’s investment ecosystem will gather in São Paulo for the inaugural DEX ETF Summit, hosted at the headquarters of B3 (Brasil Bolsa Balcão). On the surface, it looks like a conference. In reality, it’s something more important: A coordinated effort to build Brazil’s next-generation ETF ecosystem; onshore, scalable, and designed specifically for Brazilian investors and advisors. Here’s the paradox. Brazilian investors love US ETFs. They use them for diversification, efficiency, and portfolio construction. Billions flow into the US listed ETFs through offshore accounts; not because that’s optimal, but because for years it was the only real option at scale. As Renato Nobile, Founder of DEX ETFs puts it, “Offshore ETFs have been a workaround, not a solution. Extra costs. Currency friction. Tax complexity. Operational headaches.” The DEX mission is simple: bring that demand home. Why Brazil and why now. The timing couldn’t be better: Advisors are rapidly moving from commission-based models to fee-based, fiduciary advice Banks and asset managers are prioritizing low-cost, transparent solutions Regulators and B3 are actively supporting ETF innovation Trading, custody, settlement, and distribution infrastructure is now fully mature ETFs are becoming the language of modern portfolio construction This is exactly how the ETF story started in the US and exactly why it scaled. Learning From the U.S. (Including the Mistakes) One of the most powerful elements of the DEX platform is the involvement of US ETF veterans who helped grow the American ETF market to nearly $13 trillion today. That experience matters. Not just the successes, but the early missteps around education, product sprawl, and distribution. Those lessons are being applied in Brazil before bad habits form, not after. The goal isn’t to copy the US ETF market, its to build a Brazilian ETF market that's better, faster, and smarter. Why Local ETFs Matter (More Than Ever) Locally domiciled ETFs offer Brazilian investors real structural advantages: Lower all-in costs (no wires, no offshore custody, no FX friction) Simpler, more predictable tax treatment Better control of currency exposure Clearer reporting in Brazil, aligned with Brazilian standards One broker. One custodian. One regulator. One tax regime. For advisors, local ETFs fit naturally into scalable, transparent, portfolio-based advice; exactly where the industry is headed. What the DEX ETF Summit Will Actually Cover (LINK) This isn’t a marketing roadshow. It’s a working session for an industry in motion. Topics include: The future of ETFs in Brazil Advisor evolution and portfolio construction Building liquidity and efficient trading Product design and index innovation Regulatory pathways and exchange support Education, distribution, and investor adoption If you care about how ETFs actually get used, not just launched, this is where the conversation needs to happen. A Rare Moment of Alignment What excites me most is that the exchange, regulators, banks, asset managers, advisors, and service providers are aligned around the same objective, expanding ETF adoption in Brazil. That alignment doesn’t happen often. As Ricardo Schneider, Partner at DEX ETFs notes, “The opportunity now is to move Brazil onshore with ETF solutions that are efficient, transparent, and locally aligned.” DEX isn’t promoting one firm or one product. It’s acting as a platform; bringing the ecosystem together to build something bigger than any single participant. That’s how real ETF markets are born. And, if history is any guide, this is exactly how the next great ETF chapter begins…this time, in Brazil. Connect with Renato Linked In Buena Vista Capital DEX ETF Summit 2026
