Talila Kroy is the co-founder of Emple, a company that builds sales engines for professional services businesses, helping them with client acquisition in a seamless, systematic way. Through this work, Talila discovered how critical partnerships are for her clients, which led to the creation of Partner Suitcase and Partner, tools that help businesses formalise their informal referral networks into intentional marketing partnerships. Before Emple, Talila ran the Tropical North Queensland events calendar, which she grew through partnerships with councils and media, making partnerships a core part of her career for decades. Charles Clark is the co-founder of BOMA, a marketing platform built specifically for accounting firms to help them grow their business and communicate with clients. Founded 10 years ago, BOMA provides expert content written by chartered accountants and financial journalists, along with the process and technology to deliver consistent marketing communications. Before BOMA, Charles worked in advertising agencies in New Zealand and the UK, and consulted for technology firms in the US and UK. Together, Talila and Charles are presenting a free webinar on 7 July at 12 noon AEST / 2pm NZST, walking through the practical steps accountants can take to launch their first marketing partnership. In this conversation, they unpack why the old model of relying on word of mouth is no longer enough, how marketing partnerships offer the cheapest way to expand your reach, and why trust transfer is the most powerful growth mechanism available to professional services firms. WHAT YOU WILL LEARN: Why 69% of small businesses in Australia choose their accountant through word of mouth or referral, and how to systematise thatWhy accounting firms spend only 1% of revenue on marketing versus a 7-10% benchmark for other professional servicesHow firms that double their marketing spend grow up to seven times faster than those that do notThe difference between networking and partnerships, and why most accountants mistake one for the otherHow marketing partnerships create a triple win: a win for clients, a win for both partner businessesWhy perfectionism gets in the way of marketing action for accountants, and why speed often matters more than polishHow to turn informal referral relationships into intentional marketing partnerships with a system and structureWhy trust transfers between partners, making partnership marketing the most credible form of marketingHow BOMA gives accounting firms expert content, process, and technology in one platformHow Partner Suitcase and mPartner help businesses formalise their partnership networksWhy consistency in marketing communication is the key to retaining and upselling existing clientsHow a podcast or webinar asset from a partnership can be reused as a touch point that accelerates conversionsThe upcoming webinar on 7 July and what accountants will learn about launching their first marketing partnership TALILA KROY BIO: Talila Kroy is the co-founder of Emple, which builds sales engines for professional services businesses, helping them with systematic client acquisition. She is also the creator of Partner Suitcase and mPartner, tools designed to help businesses formalise their informal referral networks into intentional marketing partnerships. Before founding Emple, Talila ran the Tropical North Queensland events calendar, growing it through strategic partnerships with councils and media. She is also a co-host of The Connected Accountant podcast. Talila focuses specifically on the accounting niche, helping accountants realise they are better at marketing than they think. CONNECT WITH TALILA KROY: Website: https://www.emple.com.au LinkedIn: https://au.linkedin.com/in/talila-kroy CHARLES CLARK BIO: Charles Clark is the co-founder of BOMA, a marketing platform built exclusively for accounting firms. BOMA provides expert content written by chartered accountants and financial journalists, along with the process and technology to deliver consistent marketing communications across email, social media, and websites. Founded 10 years ago, BOMA serves accounting firms across Australia, New Zealand, and the UK. Before BOMA, Charles spent over 25 years in advertising agencies in New Zealand and the UK, and consulted for technology firms in the US and UK. CONNECT WITH CHARLES CLARK: Website: https://bomamarketing.com LinkedIn: https://nz.linkedin.com/in/charles-clark-40985313 WEBINAR DETAILS: Marketing Partnerships for Accounting Firms - Free Webinar Date: 7 July Time: 12 noon AEST / 2pm NZST Register via BOMA or Emple websites (details in show notes links) FOLLOW ANTHONY PERL: LinkedIn: https://www.linkedin.com/in/adperl ABOUT BIZ BITES FOR THOUGHT LEADERS: Biz Bites For Thought Leaders is a podcast that brings you conversations with business leaders, entrepreneurs, and industry experts who share their insights, experiences, and strategies for success. Hosted by Anthony Perl, each episode delivers practical wisdom and thought-provoking discussions designed to help you grow your business and build your authority. PODCAST PRODUCTION: This podcast is produced by Podcasts Done For You, Australia's premier podcast production service for thought leaders and business experts. Learn more: https://podcastsdoneforyou.com.au DON'T FORGET...------------------ Subscribe, like and comment wherever you are reading these show notes. Your support in this way ensures more people learn about the show. ------------------ Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/ If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect. Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/ ------------------ Interested in having your own podcast? Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources. Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here. Ask us about our 'Podcasts Done for You' program. ------------------ #BizBitesForThoughtLeaders #MarketingPartnerships #AccountingMarketing #PodcastingForBusiness #BuildYourBrand #ProfileBuilding #PodcastsDoneForYou #AccountingFirmGrowth #AustralianBusiness
