BO-SS by Bronte

Bronte Cresswell
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A podcast for current and aspiring social media managers. 

  1. 2 DAYS AGO

    How to build a premium business: Part 1

    Welcome to Part 1 of this 3-part series on attracting and converting aligned, premium clients in 2026. In this episode, we’re starting where most social media managers and agency owners don’t ...the backend of your business. Because here’s the truth: if you’re struggling to attract premium inquiries, it’s not always a visibility problem… it’s often that your business doesn’t look or feel like the kind of partner premium brands want. We’ll break down why attraction starts weeks (or months) before someone ever fills out your inquiry form, and how your “first impression ecosystem” (your content, messaging, booking flow, and overall client experience) silently decides your price point before you ever get on a call. You’ll also hear a real example of how streamlining a messy backend created instant capacity, clarity, and a noticeable shift in inquiry quality, fewer leads, but far better ones. In Part 2, we’ll shift into how your backend supports conversion (and makes sales calls easier).

    11 min

  2. 5 FEB

    Why ambitious women stay stuck...

    If you’ve been feeling like you’re capable of more but you can’t figure out why it hasn’t clicked yet this episode is for you. In today's episode we're unpacking the real reason so many ambitious women stay stuck: not because they’re incapable, but because they’re guessing. I’ll walk you through the difference between being capable and actually knowing what to do and why getting support isn’t a sign you can’t do it, it’s a decision to do it faster (and with way more clarity).I’m also sharing something I’ve never properly spoken about: my complicated relationship with the word coach. Why I resisted it for so long, what finally shifted, and why I’m choosing to fully own the role I play in my students’ success in 2026.

    10 min

  3. 28 JAN

    Clients Keep Ghosting You? Here’s How to Break the Cycle

    If you’ve been feeling like you’re competing with every other social media manager, second-guessing your pricing, or dealing with boundary-pushing clients then this episode is your reset. In this episode I break down the difference between selling a service (deliverables like posts, reels, captions) and building a business (trust, leadership, standards, systems). You’ll walk away with a new way to position yourself in 2026 so you’re not just “someone who posts,” but the kind of premium partner clients relax around, respect, and happily pay.

    9 min

  4. 25 JAN

    The Real Reason You’re Not Attracting Premium Clients (Yet)

    If you’ve ever looked at the social girlies “killing it” online and wondered why it seems so easy for them then this episode is for you. Coming off the back of 2025 and heading into big 2026 goals, we’re unpacking the real difference between being stuck in underpaid, ghosted, stop/start growth… and building a premium business that attracts dream clients with ease. Spoiler: it’s not talent, luck, or some secret algorithm hack. In this episode, I break down why focusing on chasing clients before structuring your business is keeping you stuck and how shifting your attention to your business setup, positioning, and brand changes everything. We talk through the simple visual framework that separates your business, your dream clients, and the marketing that connects the two and why most people are doing it backwards. If 2025 felt like a test-and-trial year, this is your sign that 2026 is not the year to recycle the same strategy with a fresh coat of paint. It’s the year you intentionally build a business that supports bigger packages, better clients, and long-term growth. You’re not meant to be watching from the sidelines.You’re meant to be one of the girls everyone else is watching.

    7 min

  5. 14 JAN

    Why I Slowed Down at the End of Last Year (And What It Changed)

    In this episode, I’m kicking off 2026 with a very honest catch-up. I share what the end of last year actually looked like for me, why I intentionally slowed things down, and how stepping back created the space I didn’t realise I needed. I talk about biz life, winding down certain parts of the business, and what that period taught me about energy, capacity, and how I want to work moving forward. We also get into how I’m thinking about business support, community, and decision-making this year, especially when it comes to building something sustainable instead of running on constant momentum. If you’re easing back into work, feeling the pull to do things differently in 2026, or just need permission to start the year gently, this episode is for you.

    24 min

  6. 15/12/2025

    Here's the structure you need for long term success in your socials biz...

    If you’ve been feeling overwhelmed, stuck, or like you’re somehow “behind” in your socials business, this episode is your reset. Because most of the time? You’re not the problem. You just don’t have the structure to support the level you’re trying to reach yet. In this episode, I’m breaking down the real reason things feel hard, why “just getting more clients” isn’t the fix, and the 4 pillars you need in place to move from messy and inconsistent to premium, streamlined, and actually sustainable. We’ll talk offers, backend systems, your growth + sales system, and the strategy skills that keep clients loyal so you can stop pushing the car and finally start driving.

    9 min

  7. 08/12/2025

    Why More Clients Won’t Fix Your Business (And What Will)

    Today I’m pulling back the curtain on a feeling so many social media managers are carrying but almost no one is saying out loud. You started your business dreaming of freedom, premium clients, flexible hours and work you were obsessed with… and instead you’ve landed in a cycle of stress, second-guessing, low-paying clients and quietly wondering why it looks like everyone else is “getting it” except you. People tell you how cool it is that you work for yourself, meanwhile you feel like you’re hiding a dirty little secret: it doesn’t feel successful behind the scenes. In this episode, I walk you through why more clients are not the solution, how a messy backend sabotages your capacity, results and confidence, and what actually changes when you treat your own business like a premium client. We’ll talk systems, setup, and shifting your energy back into your business so that it can finally start attracting and converting the right people to you.

    12 min

  8. 01/12/2025

    The 2026 SMM Shift: What’s Growing, What’s Dying, and What You Need To Be Ready For

    In this episode, I’m diving into where the social media industry is actually heading in 2026 and what that means for you as a social media manager. If you’ve been feeling the shift this year, or you’re noticing brands becoming more selective, more strategic and more demanding with their socials, this episode will give you the clarity you need on what’s changing and how to stay ahead of it. I walk you through the biggest trends I’m seeing across the industry right now... from AI becoming a strategic partner, to platform and skillset specialisation, to the rise of consulting-style support and stronger content strategy becoming a non-negotiable. I’ll also share why the barrier to entry is rising, why that’s actually a good thing, and how you can position yourself on the premium end of the industry as we move into 2026. If you’re ready to evolve your skill set, refine your niche and future-proof your business as the industry matures, this episode will show you exactly where to focus next.

    15 min
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About

A podcast for current and aspiring social media managers. 

Information

  • Creator
    Bronte Cresswell
  • Years Active
    2024 - 2026
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Bronte Cresswell
  • Show Website
    BO-SS by Bronte