Brand Masters

AANA x B&T
  • 5.0 (1)
  • Marketing
  • Updated Weekly

The  Marketing Association of Australia x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by Pippa Chambers of Cairns Crocodiles and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.

  1. 4 days ago

    Dr Catherine Ball: Australia Has A Branding Problem, And It's Costing Us Billions

    In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, futurist and social architect Dr Catherine Ball explains why Australia keeps inventing world-changing technology and then failing to tell anyone about it. From the Gardasil vaccine developed in Queensland to Australia inventing Wi-Fi, Ball argues the real problem isn't the science, it's the marketing. She also explains why fault-free quantum computing, not AI, is the next tectonic shift marketers should watch.

  2. 28 Aug

    Rory Sutherland: Marketers Should Always Look for the Opposite

    In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, Ogilvy Vice Chairman Rory Sutherland explains why the best marketing ideas come from inverting the obvious question rather than answering it. From raising KFC's prices to sell more, to the psychological reason folding phone creases stop bothering us within seconds, Sutherland draws on economics, psychology and thirty years in advertising to argue marketing has become too subordinate to finance, and why intuition, not just measurement, is where the real value gets created.

  3. 21 Aug

    Nick Bryant: Trust - Advertisers & News Brands Are In The Same Business

    In the latest episode of the Marketing Association of Australia x B&T's Brand Masters, award-winning journalist and author Nick Bryant explains why AI will never replace journalists who've lived through the history they cover. From reporting on the Monica Lewinsky scandal to witnessing the Rabin assassination, Bryant draws on thirty years in the field to make the case for shoe leather journalism over screen time, and why trust, not technology, is what will decide who survives.

  4. 19 June

    Service, Service, Service: AMEX's Naysla Edwards Is On A Mission To Reward

    In the latest episode of AANA x B&T's Brand Masters, Naysla Edwards, AMEX's Vice President Marketing ANZ explains why service means so much more to the brand and its members. She discusses everything from its sponsorship work to the myriad offers it gives customers a chance to use.  "We have a very strong brand and it principle is service, delivering the best service across the entire portfolio, regardless of which product you hold in your hand," Edwards told hosts Nicolette Briscoe and Tom Fogden.

  5. 5 June

    How L'Oréal's Georgia Hack Stays One Step Ahead

    In the latest episode of AANA x B&T's Brand Master's, L'Oréal's chief digital and marketing officer, Georgia Hack explains how she keeps her team and its raft of brands one step ahead in an ever-changing marketplace.  From innovative approaches to comms to identifying nascent demand, L'Oréal remains on the cutting edge of change. Here's how she manages to achieve the impossible.

  6. 28 May

    The Iconic's Jo Robinson: 'I'm A Brand Builder At Heart'

    In the latest episode of AANA x B&T Brand Masters podcast, The Iconic's CMO Jo Robinson explains why she flipped the script on the fast retailer's previously performance-heavy approach to marketing. Now, she walks the line in fabulous style, maximising the most of Black Friday, Cyber Monday and other retailing periods while creating the brand love that really gets consumers looking.

  7. 22 May

    Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through

    In this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.

  8. 1 May

    Google's Suzana Ristevski Reveals How To Market The Ubiquitous

    How do you continue to grow when you are perhaps the best-known brand in the world? Especially so when you have to fight off rivals across an ever-increasing array of sectors and verticals?  Google's Suzana Ristevski explains all that, and more, on the latest episode of AANA x B&T Brand Masters.

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About

The  Marketing Association of Australia x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by Pippa Chambers of Cairns Crocodiles and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.

Information

  • Creator
    AANA x B&T
  • Years Active
    2025 - 2026
  • Episodes
    18